Marketing Automation At Its Finest

Campaign Builder Graphic

1. A best-in-class visual workflow builder

Apply tags, send one-off emails or entire campaign sequences, wait for 2 days until the following Tuesday at 11am, branch with if-then logic, and do about 30 other things...all defined visually using the power of Drip's automation engine.

Learn more about workflows

2. Automate everything

We have 18 triggers and 16 actions in our automation rule builder. Automations can be used to move subscribers in and out of campaigns, apply tags, record conversions, send them to an another application (like a CRM system), and more.

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Tag your subscribers based on their actions

Use our automation engine to apply tags to your subscribers when they perform particular actions, such as visiting a page on your website, clicking a link in an email, making a purchase, or any other custom event you send to Drip. We also support unlimited custom fields (such as "name" and "phone") on all subscribers.

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Identify your best leads

Our lead scoring algorithm tracks a number of events to determine which subscribers are most engaged with your content and likely to become customers. Sort and filter by lead score to focus your efforts on your most engaged subscribers.

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Send targeted emails

Finding just the right group of subscribers to receive
your message is simple with our flexible segment builder.

Segment Builder Graphic

Every email you send is passed through the Liquid templating system, so you can precisely customize the content for each subscriber.

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6. Track your performance

Drip automatically tracks subscriber activity on your site/in your app along with a number of key performance metrics for opt-in forms and campaigns.

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Connect to your favorite apps

Drip natively integrates with dozens of applications and platforms, including: landing page providers, payment gateways, shopping carts, CRM systems, and many more.

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Effortlessly capture email addresses

Forms Widget Graphic


Instantly capture subscribers from any page of your site with our live chat-inspired widget.

Forms Widget Graphic


Copy our HTML form markup and paste directly on your website or retrofit an existing form.

Forms Widget Exit Triggered Graphic

Exit Triggered

Grab your visitors' attention with a well-timed popup as they begin to exit the page.

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Every form comes with a public hosted version on our website. No coding required.


Keep your list healthy

Subscriber pruning helps you remove subscribers who are no longer engaging with your emails, to keep your cost down and your list quality high.

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Send data in and pull data out

We have full-featured JavaScript and server-side (RESTful) APIs, outbound webhooks, and an integration with Check out the docs for full details.

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A few more highlights


Keep tabs on subscriber growth, engagement, ROI, tags, and more in our reporting area.

Split Testing

Test your subject lines, send times, and from names within your Drip campaigns

Concierge Service

Our writers can either adapt your existing content or write a custom course from scratch.

Campaign Blueprints

Our pre-built blueprints help you build your Drip campaigns using industry best practices.


Multi-User Access

Custom Email Templates


Automation Rule Blueprints

Full Knowledge Base

Data Exports

Monthly or Annual Billing

Custom Redirect Pages

Localization Support

Google Analytics Support

Global Subscriber Search

Experience marketing automation built for the next decade

Let Drip work its magic for your business.
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