FAQ

Getting Started

What is marketing automation?

Marketing automation focused on providing your leads and prospects customized information based on their behavior and interactions with your website and company. Drip focuses on the email and analytics portion of marketing automation, and takes it one step further by interacting with your trial users and customers as well.

If you're wondering why you should care, read this article: Why Marketing Automation Is the Future of Email Marketing

Can I send individual emails and email sequences based on actions a user performs in my application?

Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking their first minute of time, or viewing your upgrade page.

Do you have more detailed documentation?

Absolutely, we have a knowledge base filled with articles, screencast videos and email blueprints at kb.getdrip.com.

Branding & Customization

Can I send both HTML and text emails?

We send both HTML and text emails every time. You need text emails in order to work well with spam filters, but you can't track opens for text emails. Providing you with trustworthy and actionable usage analytics is a core focus of Drip so we engineered our own "plain text" HTML template that looks very similar to plain text but is actually HTML. It’s been so successful for our customers that it’s the only template we currently offer.

Do you have a custom template builder?

We do allow you to have multiple templates in your Drip account. But we’ve made the deliberate decision not to provide a custom, drag and drop template builder. In our experiments over the years, we’ve seen that building relationships with an audience goes better the less corporate your emails look. This has been confirmed by our customers experiencing higher conversion rates using our simple HTML plain text template that we've optimized for readability and clicks.

Can I track Drip email activity with Google Analytics?

By default, clicks from any email will show up as direct traffic - if someone's reading it in Gmail or YahooMail it will show up as coming from Google.com or Yahoo.com. However, you can tag links via the Google URL Builder and they will show up in your Campaigns section of Google Analytics: https://support.google.com/analytics/answer/1033867?hl=en

Drip also tracks all of your clicks to show you who clicked, opened, etc... and also aggregate percentage values. We also have a checkbox where we automatically send any conversions you track in Drip into Google Analytics as a GA Goal.

Billing

What happens if I exceed my plan?

We always assign you to the most cost-effective plan for your subscriber count and the volume of emails you send. There’s also no fee for switching between plans and you can upgrade or downgrade at any time.

List Management

Can I manually add someone to a Drip campaign?

Yes, we have both a server-side REST API and a client side JavaScript API that allow you to add subcribers. You can also add subscribers, tags and custom events through the Drip web interface by CSV import using Imports/Bulk Ops.

And you can always export your subscribers to CSV from the Campaign → Subscribers tab.

How do I find the people who have made it through a campaign and converted versus those that didn’t?

To see a list of all people who have converted go to Goals, click on the goal name, then click the conversions tab.

How are unsubscribes handled?

Our emails keep with CAN-SPAM compliance by providing an unsubscribe link at the bottom of every email. We also have advanced logic to handle if someone is subscribed to more than one of your lists - they can choose which they unsubscribe from.

Can I A/B test signup widget copy?

Not yet, but this is coming soon. Currently, you can test email subjects, form names, and delivery times.

Messaging Options

Can I use Drip for ALL of my mass emails?

You can! We will even add your Mailchimp/AWeber/etc. recipient lists for free, making it that much easier for you.

Does Drip replace typical email service providers or work alongside them?

Drip is a full-featured email service provider and is designed to handle all of your email marketing and marketing automation needs, from gathering emails via an opt-in form on your website, sending marketing sequences and one-off broadcasts, sending emails to trial/demo users, and paying customers.

Drip also has advanced automation features like tags, custom events, and custom fields/attributes.

Can "broadcast" messages be queued up to go at a later date?

Yep! You can also send a broadcast to multiple lists at the same time, and we de-dupe for you so people only receive 1 copy of the email (something we wanted our previous email provider to do for years!)

Technical Questions

How good is your deliverability? As good as the bigger guys?

Yes, we use Sendgrid and Rackspace's mail service Mailgun. Both are extremely reliable, fast and secure. Companies such as Uber, Airbnb, Spotify, and Heroku use them, among many others.

Do we have to set up an SMTP connection or have DKIM keys in place to use this?

No, we handle all of that for you. We have the DKIM and SPF in place to authenticate the campaign so you don't have to worry about it.

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