BigMarker + Drip: How to Use Modern Webinars and Marketing Automation to Sell More This Month

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Heads up: Drip now integrates with BigMarker. BigMarker is offering 30% off your first three months, just for readers of this post. Click here to get in on this offer.

If you want to drive a ton of growth in your business, there are only two assets you need.

  • An email list of prospects who want your products and services
  • A high-converting webinar to convert those prospects into buyers

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Tutorial: Use Progressive Profiling to Segment Your Audience with Laser Precision

Note: We recommend watching this tutorial in fullscreen mode for clearest viewing—just click the rectangle in the lower right corner of the video.

In the video above, Drip product expert Josh Braaten breaks down how to profile your subscribers for higher conversions.

Below, I’m going to show you step-by-step how to build the type of survey shown in this video.

But first, let’s talk about the “why” behind progressive profiling and how it can increase your conversions.

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How This Shopify Store Increased Sales by 22% with Behavioral Email Marketing

Today you’re going to learn how The Kewl Shop CEO Charles Fitzgerald grew his ecommerce company’s revenues by 22% in 12 months with minimal added costs.

You’re going to see how Charles continuously converts 5% of email prospects into customers.

And you’ll see the exact automated email campaigns that trigger based on subscriber behavior, so Charles barely has to touch his system for it to keep increasing profits.

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How 3 Entrepreneurs Built 6-Figure Businesses by Sending Daily Emails

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There’s an old adage in the world of direct-response advertising:

“The money’s in the list.”

When it comes to email marketing, though, it might be more accurate to say that the money is in your relationship with your email list.

It’s not just about your total subscriber count; it’s about how many people look forward to every email you send. Even if you’re emailing them seven days a week. That’s the kind of audience that can take you from an email list to a 6-figure business.

And recently, I talked to three entrepreneurs who have taken that exact journey.

Here are three entrepreneurs who built entire businesses around sending daily emails:

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4 Marketing Ideas for Small Business You Can Launch in Under 2 Hours

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Are you looking for ideas to grow your small business—without spending all your time on marketing?

When you’re running a small business, you’re tasked with doing about a hundred different jobs.

You’re managing a team. Staying on top of expenses. Fulfilling products and services for customers. And doing about a million other things as they crop up.

Truthfully, you only have a few hours per week to focus on marketing. And yet, with those few hours you invest, you need ideas that will actually work.

That’s where this guide comes in.

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[Case Study] How One Agency Added $35K/Month in Recurring Revenue by Selling Digital Products with Drip

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If you’re a consultant, the benefits of building your own digital product are big: more leads, more passive income, more authority … and less work.

thoughtbot is a web development agency that’s been able to add $35,000/mo in recurring revenue from digital products (on top of their income from client projects).

But before we jump into their success story, you can download an entire swipe file that will help you follow thoughtbot’s example.

In this case study, we’ll break down how ANY consultant, freelancer, or agency owner can add a second stream of income by productizing their skills—the same ones clients need—and packaging them in digital products to teach others.

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The Post-Purchase Order Bump: Try This Ecommerce Email Funnel to Boost Your Customer Lifetime Value

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I want to talk to you about a number that’s directly tied to your revenue.

It’s a massive predictor of ecommerce success. In fact, nearly every kind of company should be tracking this. And yet way too few of them do.

I’m talking about customer lifetime value.

Customer lifetime value (or CLV) isn’t just important because it tells you how much revenue each customer produces. It also tells you exactly how much you can afford to spend to acquire a customer.

And when you start tracking CLV, you can focus on making more from each lead, instead of always trying to generate new customers. As an example, one online retailer, QIS Packaging, started started focusing on CLV by selling more to existing customers and got an 830% ROI.

If you need to calculate CLV for your business, Kissmetrics has a great guide. (Seriously, it only takes 10 seconds.)

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Drip Conversion Reports: How to Calculate Your ROI on Any Drip Campaign in 60 Seconds (Without Touching Google Analytics)

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“What gets measured, gets managed.” – Peter Drucker

Wouldn’t it be awesome if you knew the exact marketing channels that were bringing the highest-value subscribers into your business?

Luckily, this is easier than you’d think.

Today, I’m going to show you how to use Drip’s simple conversion tracking to answer some powerful questions in your business.

Questions like:

  • What’s the average conversion rate of your drip email sequence?
  • Which email in your sequence closes the most sales?
  • What’s your average value per email lead from Facebook advertising? How does that compare to Google AdWords?
  • Which Facebook targeting options get you the most PROFITABLE email subscribers? (Hint: it’s not always the audience with the cheapest cost-per-lead …)

Read Now “Drip Conversion Reports: How to Calculate Your ROI on Any Drip Campaign in 60 Seconds (Without Touching Google Analytics)”

Drip + ConvertFlow: How to Double Your Sales with Workflows and Website Personalization

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In virtually every industry, marketers are learning about the importance of building a sales funnel. But do you know what a “smart” sales funnel is, and how to go about building one?

In 2015, marketing expert Matt Ackerson wrote a popular post called Smart Sales Funnels Are Coming, where he predicted that tailored, personalized funnels would become the future of selling online.

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Ecommerce Marketing Strategy: The 3 Email Workflows Every Online Store Needs

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Do you want an ecommerce marketing strategy that’s guaranteed to increase your profit?

These days, if you’re a Marketing Director for an ecommerce brand, you’ve got plenty of “growth hacks” to choose from. Probably too many.

SEO.

Google Shopping ads.

Pinterest and Instagram.

Native advertising on Taboola and Outbrain.

… And the list goes on.

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