There’s an old adage in the world of direct-response advertising:
“The money’s in the list.”
When it comes to email marketing, though, it might be more accurate to say that the money is in your relationship with your email list.
It’s not just about your total subscriber count; it’s about how many people look forward to every email you send. Even if you’re emailing them seven days a week. That’s the kind of audience that can take you from an email list to a 6-figure business.
And recently, I talked to three entrepreneurs who have taken that exact journey.
Here are three entrepreneurs who built entire businesses around sending daily emails:
Read Now “How 3 Entrepreneurs Built 6-Figure Businesses by Sending Daily Emails”
When you’re looking to launch an online business, it’s easy to get caught in the trap of overthinking everything.
You read blog posts.
You listen to podcasts.
You go back and forth on “picking a niche.”
Then, at some point in your journey, you might be relieved to discover the minimum viable audience approach to building a business.
With the MVA approach, you build an email list around a certain topic, ask your subscribers about their problems, and they tell you what they would pay for.
If Product Hunt started out as a email list and turned into a 400,000-person community, there’s no reason you can’t build a list that eventually turns into a huge brand. Right?
Read Now “Email List Building Strategy: How to Get Your First 100 Subscribers Fast with $200 in Paid Advertising”
If you’re a consultant, the benefits of building your own digital product are big: more leads, more passive income, more authority … and less work.
thoughtbot is a web development agency that’s been able to add $35,000/mo in recurring revenue from digital products (on top of their income from client projects).
But before we jump into their success story, you can download an entire swipe file that will help you follow thoughtbot’s example.
In this case study, we’ll break down how ANY consultant, freelancer, or agency owner can add a second stream of income by productizing their skills—the same ones clients need—and packaging them in digital products to teach others.
Read Now “[Case Study] How One Agency Added $35K/Month in Recurring Revenue by Selling Digital Products with Drip”
For checkout page software company SamCart, the decision to switch to Drip was a crucial decision at the last minute. SamCart couldn’t afford to make any mistakes leading up to their launch earlier this year, but they took the calculated risk to switch to Drip.
And it paid off big.
SamCart makes it simple for users to create customized checkout and upsell pages. Leading up to their big launch, SamCart wanted a marketing automation platform that was as user-friendly as their own checkout pages, and had the segmentation they needed to send daily broadcasts to only the subset of their subscribers who expressed interest in SamCart.
About a month before their big launch, the founders of SamCart heard about Drip. According to Cofounder Scott Moran, within 30 minutes, they knew Drip was the tool they needed.
Drip let us do enough of the advanced stuff that we knew we needed… while keeping the UI simple so we didn’t need to hire a consultant to use it.
Scott and his brother and business partner, Brian Moran, promptly migrated from HubSpot to Drip, just weeks before their 7-figure launch.
Read Now “Case Study: How SamCart Engineered a 7-Figure SaaS Launch with Drip and Center”
Not everyone is destined to be an entrepreneur, but with the changing world economy, an increasing number of people are exploring it as an alternative.
Read Now “4 Strategies for Success as a Serial Entrepreneur”
Running a successful online business often means taking care of practical problems. Most of them can be dealt with given the appropriate skills, a little know-how, and some hard work. What holds us back from reaching the dizzying heights of the success we dream of is a completely different species of problem altogether. The barriers that we create are in our own minds, and they prevent us from growing to our full potential.
Read Now “The 4 Biggest Psychological Barriers for First-Time Entrepreneurs (And How to Break Through Them)”
Aristotle said “We are what we repeatedly do. Excellence then, is not an act, but a habit.” And it’s true – our habits are powerful things. They shape our lives and define our personalities.
Read Now “3 Habits That Shape the Lives of Successful Entrepreneurs”
Any good entrepreneur is almost always subconsciously geared to attract new customers. That sales funnel is constantly a priority – after all, more customers means more income. Much time and thought goes into that one activity – which is only natural, because it’s vital.
Read Now “Entrepreneurs: 5 Ways to Maximize Your Customer Lifetime Value and Loyalty”
The tech industry is one of the fastest changing industries in existence, with new advancements being made all the time. Software as a service (SaaS) is no exception.
Read Now “Software Renaissance? A Few Thoughts About the Future of SaaS (And What to Do About It)”
“Work your fingers to the bone, what do you get? Boney fingers.” That’s the chorus line to a 1974 folk classic by Hoyt Axton. It’s also possibly the antithesis of the entrepreneurial mantra.
Read Now “7 Signs That You’re Addicted to Work (And How to Kick the Habit)”