Are you looking for ideas to grow your small business—without spending all your time on marketing?
When you’re running a small business, you’re tasked with doing about a hundred different jobs.
You’re managing a team. Staying on top of expenses. Fulfilling products and services for customers. And doing about a million other things as they crop up.
Truthfully, you only have a few hours per week to focus on marketing. And yet, with those few hours you invest, you need ideas that will actually work.
That’s where this guide comes in.
Read Now “4 Marketing Ideas for Small Business You Can Launch in Under 2 Hours”
When you’re looking to launch an online business, it’s easy to get caught in the trap of overthinking everything.
You read blog posts.
You listen to podcasts.
You go back and forth on “picking a niche.”
Then, at some point in your journey, you might be relieved to discover the minimum viable audience approach to building a business.
With the MVA approach, you build an email list around a certain topic, ask your subscribers about their problems, and they tell you what they would pay for.
If Product Hunt started out as a email list and turned into a 400,000-person community, there’s no reason you can’t build a list that eventually turns into a huge brand. Right?
Read Now “Email List Building Strategy: How to Get Your First 100 Subscribers Fast with $200 in Paid Advertising”
If you’re a consultant, the benefits of building your own digital product are big: more leads, more passive income, more authority … and less work.
thoughtbot is a web development agency that’s been able to add $35,000/mo in recurring revenue from digital products (on top of their income from client projects).
But before we jump into their success story, you can download an entire swipe file that will help you follow thoughtbot’s example.
In this case study, we’ll break down how ANY consultant, freelancer, or agency owner can add a second stream of income by productizing their skills—the same ones clients need—and packaging them in digital products to teach others.
Read Now “[Case Study] How One Agency Added $35K/Month in Recurring Revenue by Selling Digital Products with Drip”
I want to talk to you about a number that’s directly tied to your revenue.
It’s a massive predictor of ecommerce success. In fact, nearly every kind of company should be tracking this. And yet way too few of them do.
I’m talking about customer lifetime value.
Customer lifetime value (or CLV) isn’t just important because it tells you how much revenue each customer produces. It also tells you exactly how much you can afford to spend to acquire a customer.
And when you start tracking CLV, you can focus on making more from each lead, instead of always trying to generate new customers. As an example, one online retailer, QIS Packaging, started started focusing on CLV by selling more to existing customers and got an 830% ROI.
If you need to calculate CLV for your business, Kissmetrics has a great guide. (Seriously, it only takes 10 seconds.)
Read Now “The Post-Purchase Order Bump: Try This Ecommerce Email Funnel to Boost Your Customer Lifetime Value”
“What gets measured, gets managed.” – Peter Drucker
Wouldn’t it be awesome if you knew the exact marketing channels that were bringing the highest-value subscribers into your business?
Luckily, this is easier than you’d think.
Today, I’m going to show you how to use Drip’s simple conversion tracking to answer some powerful questions in your business.
- What’s the average conversion rate of your drip email sequence?
- Which email in your sequence closes the most sales?
- What’s your average value per email lead from Facebook advertising? How does that compare to Google AdWords?
- Which Facebook targeting options get you the most PROFITABLE email subscribers? (Hint: it’s not always the audience with the cheapest cost-per-lead …)
Read Now “Drip Conversion Reports: How to Calculate Your ROI on Any Drip Campaign in 60 Seconds (Without Touching Google Analytics)”
In virtually every industry, marketers are learning about the importance of building a sales funnel. But do you know what a “smart” sales funnel is, and how to go about building one?
In 2015, marketing expert Matt Ackerson wrote a popular post called Smart Sales Funnels Are Coming, where he predicted that tailored, personalized funnels would become the future of selling online.
Read Now “Drip + ConvertFlow: How to Double Your Sales with Workflows and Website Personalization”
Do you want an ecommerce marketing strategy that’s guaranteed to increase your profit?
These days, if you’re a Marketing Director for an ecommerce brand, you’ve got plenty of “growth hacks” to choose from. Probably too many.
Google Shopping ads.
Pinterest and Instagram.
Native advertising on Taboola and Outbrain.
… And the list goes on.
Read Now “Ecommerce Marketing Strategy: The 3 Email Workflows Every Online Store Needs”
Editor’s Note: This guest post comes from Jack Born, founder of Deadline Funnel, a tool that creates evergreen deadlines across your marketing to boost conversions. Read on to learn how to boost your ROI on Facebook advertising campaigns with Drip, Deadline Funnel, and Lead Ads.
In this post we’re going to talk about how to level up your funnel (and increase conversion rates and sales) using three awesome tools: Drip, Facebook Lead Ads, and Deadline Funnel.
This guide applies to you if:
- You already use Drip, and you’d like to grow your list faster with qualified leads (that turn into customers) from Facebook
- You’re just getting started with Drip, and you want to build your email list quickly without spending months blogging
- You’re interested in how to build a lead generation funnel with the potential to scale
Read Now “Guest Post: How to Boost Your Facebook Advertising ROI by 75% with Drip + Evergreen Deadlines”
We love email (shocker).
Naturally, we stay up to date on the most effective methods that are currently being used in the email marketing world. And when it comes to tactics, there are occasionally trends that come along that can help you easily stand out from your competition.
Interactive content is one of those trends. If you’ve been focused on running and growing your business, you might not have even heard of it. Lots of posts have mentioned the importance and growing popularity of interactive content, and in this guide, we’re going to show you everything you need to know.
Let’s get started.
Read Now “A Detailed Guide to Using Interactive Content in Your Email Marketing Campaigns”
Heads Up: Drip now integrates with Facebook Lead Ads. This means Drip can now pull your leads from Facebook lead forms directly into any workflow or campaign. To learn more about Lead Ads and how to use them, keep reading…
Read Now “Drip + Facebook Lead Ads: How to Generate (and Convert) Email Subscribers on Demand”