When you’re looking to launch an online business, it’s easy to get caught in the trap of overthinking everything.
You read blog posts.
You listen to podcasts.
You go back and forth on “picking a niche.”
Then, at some point in your journey, you might be relieved to discover the minimum viable audience approach to building a business.
With the MVA approach, you build an email list around a certain topic, ask your subscribers about their problems, and they tell you what they would pay for.
If Product Hunt started out as a email list and turned into a 400,000-person community, there’s no reason you can’t build a list that eventually turns into a huge brand. Right?
Read Now “Email List Building Strategy: How to Get Your First 100 Subscribers Fast with $200 in Paid Advertising”
For checkout page software company SamCart, the decision to switch to Drip was a crucial decision at the last minute. SamCart couldn’t afford to make any mistakes leading up to their launch earlier this year, but they took the calculated risk to switch to Drip.
And it paid off big.
SamCart makes it simple for users to create customized checkout and upsell pages. Leading up to their big launch, SamCart wanted a marketing automation platform that was as user-friendly as their own checkout pages, and had the segmentation they needed to send daily broadcasts to only the subset of their subscribers who expressed interest in SamCart.
About a month before their big launch, the founders of SamCart heard about Drip. According to Cofounder Scott Moran, within 30 minutes, they knew Drip was the tool they needed.
Drip let us do enough of the advanced stuff that we knew we needed… while keeping the UI simple so we didn’t need to hire a consultant to use it.
Scott and his brother and business partner, Brian Moran, promptly migrated from HubSpot to Drip, just weeks before their 7-figure launch.
Read Now “Case Study: How SamCart Engineered a 7-Figure SaaS Launch with Drip and Center”
We love email (shocker).
Naturally, we stay up to date on the most effective methods that are currently being used in the email marketing world. And when it comes to tactics, there are occasionally trends that come along that can help you easily stand out from your competition.
Interactive content is one of those trends. If you’ve been focused on running and growing your business, you might not have even heard of it. Lots of posts have mentioned the importance and growing popularity of interactive content, and in this guide, we’re going to show you everything you need to know.
Let’s get started.
Read Now “A Detailed Guide to Using Interactive Content in Your Email Marketing Campaigns”
Heads Up: Drip now integrates with Facebook Lead Ads. This means Drip can now pull your leads from Facebook lead forms directly into any workflow or campaign. To learn more about Lead Ads and how to use them, keep reading…
Read Now “Drip + Facebook Lead Ads: How to Generate (and Convert) Email Subscribers on Demand”
It’s hard to argue, the SaaS industry is picking up more and more mainstream notoriety. And the bigger spotlight means more content. But more content can be both a blessing and a curse.
Chances are, you’ve clicked on something with a decent title hoping to get a quick and actionable post and—not so much.
Read Now “Our Top 7 SaaS Blogs To Keep You Headed in the Right Direction”
Over the past few years, the market for digital products has quietly exploded into a financial juggernaut.
According to market data research firm Report Linker, online courses (and e-learning) was a $174 billion industry in 2015.
Read Now “Taking a Look at The Most Popular Digital Product Types (eBooks, Online Courses, Membership Sites)”
Entrepreneurs are creative people. It’s often the free-thinking souls among us who start their own company to escape the confining, uninspiring environment of working for someone else. And once you’re in business, one breakthrough idea can change the direction of your company overnight.
Creativity has been studied by scientists and artists alike, and some of the experts have discovered some very useful ways to help you become more creative. These methods are good for any entrepreneur, but particularly for those who code, write, design, or create for a living.
Read Now “7 Ways for Creative Entrepreneurs to Spark New Ideas and Invite Inspiration”
Selling digital products (such as ebooks, online courses, or software subscriptions) can be a highly lucrative business model when you get it right.
And as we’ve seen over and over, there’s one ingredient that significantly increases your odds of success:
Building your own audience of eager buyers.
You can write the most valuable content the world, but without a tribe of dedicated readers who are willing and able to pay you, you’ll face an uphill battle to acquire customers.
However, with so many other voices just a Google search away, it’s more difficult than ever to build that sense of loyalty when visitors come to your site.
Read Now “Moving The Free Line: How To Build A Fiercely Loyal Audience By Giving Away Epic Content”
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” ~ Steve Jobs
Customer loyalty is one of the most powerful forces in business. The problem is that it can’t be bought, coded, or hired. It has to be earned.
Read Now “Build Your Brand: 4 Types Of Content That Attract A Loyal Audience Of Customers”