One of the struggles of building a nonprofit marketing strategy is that your volunteers only have so much time and energy to learn new technology. If you can find something that simply works, you can save valuable volunteer time.
Our very own Josh Braaten, Director of Customer Acquisition at Leadpages and Drip, knows firsthand how challenging technological hurdles can be for nonprofit organizations. He also serves as Membership Director of the Minnesota Search Engine Marketing Association (MnSearch), where he has implemented a system with Drip and Eventbrite to drive event signups and sign up more members.
Read Now “[Case Study] How Nonprofit MnSearch Used Drip + Eventbrite to Get 10% More New Memberships”
When you’re looking to launch an online business, it’s easy to get caught in the trap of overthinking everything.
You read blog posts.
You listen to podcasts.
You go back and forth on “picking a niche.”
Then, at some point in your journey, you might be relieved to discover the minimum viable audience approach to building a business.
With the MVA approach, you build an email list around a certain topic, ask your subscribers about their problems, and they tell you what they would pay for.
If Product Hunt started out as a email list and turned into a 400,000-person community, there’s no reason you can’t build a list that eventually turns into a huge brand. Right?
Read Now “Email List Building Strategy: How to Get Your First 100 Subscribers Fast with $200 in Paid Advertising”
Your team is totally excited!
A new product feature just launched, and everyone is ready to share the news.
Now, you need to make sure your customers (and potential customers) are just as excited. And too many product update emails are just kind of boring. Or irrelevant. So, customers skip over them in their inboxes.
Fortunately, you can change that. Your product update emails can do far more than just tell your list that you’ve added something new to your app, SaaS product, or membership site. You can use product update emails as a tool to …
- Reassure new customers that they made the right choice
- Help customers complete a milestone
- Improve customer retention
Read Now “Refresh Your Product Update Emails for More Engagement & More Customers”
When you get into the habit of it, email marketing can be pretty straightforward. You take the time to set up workflows and campaigns that you need, adding in new promotions and keeping evergreen workflows fresh, and you send out your regular newsletter.
But without noticing it, your team could be falling into some email marketing mistakes that can lower your open rates, mess with your analytics, and even keep your emails from showing up in subscribers’ inboxes at all.
Nobody’s perfect, but you can overcome some of the most common mistakes we’ve seen here at Drip with a few simple fixes—if you know what you’re doing wrong.
Read Now “10 Email Marketing Mistakes Even Experienced Teams Make”
If you’re a consultant, the benefits of building your own digital product are big: more leads, more passive income, more authority … and less work.
thoughtbot is a web development agency that’s been able to add $35,000/mo in recurring revenue from digital products (on top of their income from client projects).
But before we jump into their success story, you can download an entire swipe file that will help you follow thoughtbot’s example.
In this case study, we’ll break down how ANY consultant, freelancer, or agency owner can add a second stream of income by productizing their skills—the same ones clients need—and packaging them in digital products to teach others.
Read Now “[Case Study] How One Agency Added $35K/Month in Recurring Revenue by Selling Digital Products with Drip”
A new year means a fresh start, and for your business it might mean a lot of new goals. At this point, you’ve had time to analyze your results and statistics from the past year and decide where you’d like those numbers to be at the end of 2017.
If you spent January planning out your marketing goals—what you hope to achieve, which numbers you might realistically hit if you stretch—now you have a different task in front of you. Maybe one you’ve been putting off.
Now it’s time to start breaking down how you’re going to achieve those goals.
Read Now “Accomplish Your 2017 Marketing Goals with These 5 Automated Workflows”
I want to talk to you about a number that’s directly tied to your revenue.
It’s a massive predictor of ecommerce success. In fact, nearly every kind of company should be tracking this. And yet way too few of them do.
I’m talking about customer lifetime value.
Customer lifetime value (or CLV) isn’t just important because it tells you how much revenue each customer produces. It also tells you exactly how much you can afford to spend to acquire a customer.
And when you start tracking CLV, you can focus on making more from each lead, instead of always trying to generate new customers. As an example, one online retailer, QIS Packaging, started started focusing on CLV by selling more to existing customers and got an 830% ROI.
If you need to calculate CLV for your business, Kissmetrics has a great guide. (Seriously, it only takes 10 seconds.)
Read Now “The Post-Purchase Order Bump: Try This Ecommerce Email Funnel to Boost Your Customer Lifetime Value”
If your company offers a free trial period, it may be the single most critical time in your relationship with your customer.
You have to ensure that they complete your registration process and get them using your software. Then you need to know that they understand the tool they’re using, and they see the value in using your product.
All of this before they’ve even signed on as a paying customer.
Read Now “Convert Free Trial Users by Adding These 4 Rules to Your SaaS Marketing Strategy”
As far as email marketing automation goes, lead scoring might be the most powerful feature you can use to increase conversions overnight.
It’s also a feature that’s poorly understood, and as a result, underutilized by businesses in virtually every industry.
In this guide, I’m going to make you the exception in your market.
By the end of reading this post, you will know more about lead scoring than 95% of business owners. And you’ll have a proven game plan to start scoring (and converting) your leads automatically.
Read Now “The Ultimate Guide to Lead Scoring: How to Zero in on Your Most Valuable Subscribers”
I’m a sucker for a brand new planner. In college, I would spend hours online, researching the format I wanted for a planner and the design I wanted on the front. And then I would spend the entire school year filling it in with ridiculous detail, eventually causing it to practically fall apart in my hands.
Now, not everyone is quite as nerdy as I am about planning. But there’s no denying that having a plan in place makes your life a lot easier—especially when it comes to email marketing.
A good email marketing calendar can help you avoid overloading your contacts, improve open rates, get to know your customers better, and, ultimately, boost your revenue. If you have a team, it helps to coordinate everyone in a central location.
Read Now “How to Create (and Then Simplify) Your 2017 Email Marketing Calendar”