Your (Surprisingly Simple) Guide to Email Copywriting That Closes Sales


What kind of subject line will get your leads to open emails?

How do you avoid sounding spammy?

What is the best tone to use?

There are a lot of questions that come to mind when you’re trying to write the perfect email. And when there are sales on the line, these email copywriting questions can become even more complex.

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New Data: The 2017 Small Business Conversion Marketing Report Is Here (with Insights from 1,000+ Entrepreneurs)

Just Released: 2017 Conversion Marketing Statistics for Small Businesses

This week, the United States celebrates National Small Business Week. We’re joining in the fun at Drip—for the first time ever, we’re sponsoring the NSBW festivities.

And there’s a lot to celebrate. Collectively, small businesses are on a major growth spree.

In fact, they’ll be responsible for creating two out of three new jobs in the U.S. this year.

But zoom in on individual small businesses, and you’ll find a picture that’s a little more ambiguous. Some are thriving, growing as fast as they possibly can. Others are struggling to get off the ground or keep going. When we surveyed a panel of 1,884 entrepreneurs later last year, 21.3% of respondents said they didn’t feel confident that their business would succeed, including 15.2% of entrepreneurs who had already been in business for more than 5 years.

What’s the difference between the small businesses that soar and the ones that can’t quite get airborne? What marketing tactics are they using to grow—and which ones are really working?

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Drip + Interact: How to Use Online Quizzes to Generate and Profile Leads


Who doesn’t love an online quiz?

Even if you don’t really care what Disney princess best defines you, or what age you “really” are, some part of you wants to find out.

Quizzes get at something deep inside your brain, reinforcing or challenging your sense of yourself or your knowledge. When you get the final results, you either nod in recognition or laugh at how wrong it was—and then you might click “Share Results” to let the world know, too. (BuzzFeed quizzes get up to 75% of their traffic from social media.)

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Oops! How to Send an Apology Email That Turns Your Mistake Around

You spent all day perfecting your email copy.

You do one last proofread, and everything looks great.

So you hit send. But guess what?

You inserted the wrong link to the sales page in the email.

Uh, oh! Facepalm.

Don’t panic. It’s possible to turn this simple mistake into an opportunity with an apology email.

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7 Tips to Lower Your Unsubscribe Rate & Turn Email Marketing Haters into Lovers

You’ve overcome some major hurdles to bring your small business to the digital arena. Your website is up and running, your email list is growing, and you’ve seen a bump up in your bottom line.

Despite some serious gains, there’s one number keeping you up at night: your email unsubscribe rate.

It’s hard to come to terms with an unengaged audience (why would anyone not want to keep in the loop about your business?). And frustrations can truly start mounting when you keep trying to find the magic formula for boosting subscriptions.

It’s time for a cold, hard truth: Some people simply don’t like marketing emails. At least not when they’re sent the way most people send them.

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Email Segmentation Strategies: 4 Ways to Customize Every Subscriber’s Experience

Are you looking for new ways to personalize your emails?

We both know there’s more to email personalization than name fields. And yet that’s where many companies’ email personalization strategies begin and end.

Why? In most cases, I’m guessing it’s because they don’t have a solid email segmentation strategy.

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The Ultimate Email Deliverability Guide: 9 Ways to Get More of Your Emails into Your Subscriber’s Inbox

A Guide to Email Deliverability

Can I dazzle you with some statistics?

Twitter sees an average of 6,000 tweets every second. (That’s 500 million tweets per day.)

Around 1.13 billion people post or consume content on Facebook every day.

In the U.S. alone, a 2013 study found that the average smartphone user sent 880 texts and received 898 per month.

These are impressive numbers, for sure.

But they all pale in comparison to the roughly 453 billion emails sent worldwide each day.

That’s an important statistic you may already know if you’re an email marketer. But here’s another important statistic that you might not know…

Nearly 86% of all that email sent every day is considered spam—unsolicited or unwanted email.

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Drip + Gleam: Reward Audience Engagement with Social Media Contests & More

Congratulations!

That’s the word everyone wants to see in their email inboxes after entering an online contest. People love the thrill of possibly winning cool prizes with little or no effort.

So it just makes sense for businesses to attract new customers with contests. Social media contests can boost online engagement while rapidly increasing your following—and, if you do it right, your subscriber count.

With all those benefits, it can still feel overwhelming to host your own contest. How will you actually implement it? And how will you capture those high-quality leads?

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Workflows, Rules & Campaigns: 3 Automation Elements to Optimize Your Email Marketing Strategy


Every marketing automation platform handles its automation a little differently: different visuals, different terminology, different interfaces.

There’s a method behind it all, but it’s not always obvious to new automation users. And while we think Drip’s automation structure is pretty newbie-friendly, the fact remains that there are often several ways to reach a specific automation goal.

And even when several roads lead to the same destination, you still might want a map to get there as quickly and smoothly as possible.

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