As your business keeps growing, so does your marketing stack. Over time, you build an impressive portfolio of best-of-breed cloud-based apps to help you run your business.
It’s not long, though, until you find yourself trying to manage a customer support app, a CRM app, an invoicing app, a payment processor, and an email automation app. Despite the quality and reliability each platform brings to the table, two problems emerge:
Many of your apps don’t integrate with each other.
It’s hard to keep up with importing and exporting contact data across your marketing stack.
Enter PieSync—a reliable tool to seamlessly move prospect and customer data from one database to another every time information is altered or added.
With PieSync and Drip, you can sync data from your cloud-based apps to Drip to ensure that any information collected through your other platforms will always be up-to-date on your email list.
Read Now “Drip + PieSync: Keep Your Contact Data Current Across 50+ Apps”
At Drip, we love to share what’s working.
Success stories from our users. Email blueprints that let you borrow the exact words that get results.
And now, our engineers have added another way to make sharing incredibly easy: shareable workflows.
Read Now “Drip Shareable Workflows: Give (and Receive) the Gift of Proven Automation”
Summer is finally here! But before we hit the beach and soak up the sun, we wanted to show you some hot updates we’ve been hard at work on.
From alphabetized drop-down menus to shareable Drip workflows, the Drip team has been focused on one thing: our users. Watch the video above to hear Gabe and Annabelle tell you all about the awesome updates that happened in June, or read on!
Read Now “Drip Product Update: What’s New in June”
One of the best things about marketing automation is the ability to use the information you know about your leads to do things like segment users and customize email content.
But if you aren’t able to find that information when you need it, or it’s in the wrong form to be used in your context, you’re collecting it for nothing. The value of your marketing automation system depends on both what information you collect about users and how you store that information.
Read Now “3 Email List Segmentation Essentials: Tags, Custom Fields and Events”
There’s a troublesome gap between most sales teams and marketing departments.
Marketers want lots of leads quickly, and they don’t have time to thoroughly vet every lead that comes through.
Sales teams, on the other hand, can’t afford to invest too much time pursuing leads that turn out to be unqualified.
That makes for wasted effort and frustration on both sides.
The ideal solution involves solid planning and boatloads of communication, and I’m not going to claim that software alone can get you there.
But it can certainly help.
Read Now “The 5-Step Marketing Automation Workflow Every Sales Team Needs”
Etiquette mistakes can haunt you for months.
You called someone by the wrong name.
Or you burst into the conference room you thought you had booked… interrupting a bunch of C-level execs discussing confidential data.
Or you tried to give someone a compliment that just didn’t come out right.
Email marketing etiquette missteps may feel a little less embarrassing than these real-life blunders—at least you don’t have to face the people who saw you mess up.
But in a way, they’re riskier. Because you may never know you’re making an etiquette error at all.
Read Now “7 Groan-Inducing Email Marketing Etiquette Faux Pas (and How to Avoid Them)”
Editor’s Note: Today’s guest post comes to us from entrepreneur and SaaS marketing expert Christoph Engelhardt. Recently, he worked with meal-planning membership site Meal Mentor to dramatically improve signup rates—and here, he’s sharing how.
If you want to learn more from Christoph, check out his SaaS Email Marketing Crash Course.
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Today I’m going to show you a strategy that made my friend Scott $2,563.65.
In under 30 days.
This strategy also led to a flood of new members for his business.
The best part?
He didn’t need to change anything about his product or his website.
In today’s blog post, I’ll reveal the exact step-by-step process that Scott and I used to boost Meal Mentor’s signup rate and recapture revenue that would otherwise be gone for good.
Read Now “Guest Post: How Meal Mentor’s Signup Abandonment Emails Recaptured $2,500+ in Revenue (Within 1 Month)”
Actions speak louder than words, and nothing is more important for you than how your customers are behaving.
When you don’t know what your customers are doing—what pages they’re visiting, what content they’re opting into, or even what time zone they’re in—you’re missing out on chances to get to know them and market to them more effectively.
Knowing what your leads are up to helps you understand them, what they’re interested in and how close they are to converting.
That’s one half of the battle. The other, of course, is actually reaching out and getting those almost-there contacts to convert.
With the right email automation toolkit, there’s one strategy that can help you win maximum insights and maximum conversions:behavioral segmentation.
Read Now “Behavioral Segmentation 101: How to See What Your Contacts Are Doing—Then Take Automatic Action”
When your customers buy anything online, they probably expect to see an email within a few minutes, confirming their purchase. But that’s just the beginning of the possibilities when you can tie your email marketing to your checkout process.
With SamCart and Drip, you can boost initial revenue from new customers and continue engaging them to build an even stronger relationship (and more value) over time.
Read Now “Drip + SamCart: How to Handle Seamless Customer Communications & Upsells from Checkout to Inbox”
What kind of subject line will get your leads to open emails?
How do you avoid sounding spammy?
What is the best tone to use?
There are a lot of questions that come to mind when you’re trying to write the perfect email. And when there are sales on the line, these email copywriting questions can become even more complex.
Read Now “Your (Surprisingly Simple) Guide to Email Copywriting That Closes Sales”