How to Become a Marketing Automation Expert: 9 Skills You Need to Get & Keep the Job

9 Skills You Need to Become a Marketing Automation Expert

Thinking of carving out a new niche for yourself as a marketing automation expert?

It’s a great time to make that move. Entry-level email platforms are trying to play catch-up and add marketing automation features left and right. Businesses are gradually moving away from tacking “send e-blasts” onto the end of a list of a random staffer’s job duties and moving toward hiring actual automation pros. The best automation platforms are becoming both more sophisticated and easier to use every month.

And I suspect we’re still at the beginning of the curve—that we’re seeing only a fraction of the opportunities for marketing automation experts that will arise in the next five years as smaller businesses catch up to what major players are doing.

One data point: our 2017 Small Business Conversion Marketing Report, we found that while about a third of small business owners were familiar with marketing automation, fewer than 2% were using automation to manage their contacts. As they learn more, they’ll need automation experts to lead the way.

Sometimes that leadership might require writing your own job descriptions. Not all small-to-medium businesses have a clear picture of what hiring or consulting with an automation specialist will look like in practice. That’s why Senior Director of Brand Marketing Josh Braaten took the screen at Drip’s Automated virtual conference this spring to share a presentation called “How to Hire a Marketing Automation Expert.”

Josh has hired and worked with many marketing automation experts over the years, so he has a sharp eye for the kinds of skills and traits that translate into on-the-job success.

Thousands of entrepreneurs got to take in Josh’s advice at Automated, so I thought it was only fair to share his tips with you—so you can be the kind of marketing automation expert savvy businesses want to hire.

If you’re serious about upgrading your skills to the next level, you may also want to consider our Drip Consultant Certification. You’ll gain in-depth and practical knowledge from Drip experts, and be part of a community of like-minded marketers to help build your success. Get the details here:

Click Here to Start Getting Certified

Ready to see if you’re cut out to be a marketing automation pro?

1. Know the Tools of the Trade

“That’s a tall order in this day and age,” Josh admits. In its 2017 Worldwide Cloud Report, Netskope found that the enterprises it surveyed used an average of 91 cloud-based marketing services. Today’s marketing automation experts don’t just need to master email and automation platforms. They increasingly need a command of the tools that integrate with those platforms, including:

  • Ecommerce platforms
  • Lead-gen tools
  • Analytics and tag-management solutions
  • Data enrichment services
  • Content management tools

… and more.

Of course, you can’t set out to master 91 different applications before you set out to land a job or a client. Instead, strive to become intimately acquainted with the top two or three automation platforms that are most common in your target industry. Then, make sure you have at least category-level knowledge of the other kinds of marketing tools that integrate with them.

If you’ve heard people talk about the concept of the “T-shaped marketer,” that applies here. Marketing automation should be your central area of deep expertise, but work to expand your knowledge wide across other tools as well.

Looking to broaden your knowledge of different marketing automation platforms? Look for tools with full-featured free plans. Drip, for instance, gives you access to every email and automation feature the platform has with its Starter plan—free forever for up to 100 contacts. You don’t need real subscribers to get hands-on experience with a platform’s capabilities.

2. Know the Customer

You might hear employers refer to it as a customer journey, a marketing funnel, or a message map, but the central idea is the same: successful marketers need to match their campaigns to all the different stages of the buying cycle.

This requires both strategy and empathy. “You want somebody who can curate a journey, rather than just automate marketing tasks,” says Josh.

Getting into marketing automation at this moment in marketing history helps you here: you probably haven’t worked as a marketing automation specialist your entire career. Draw on customer insights you’ve picked up all along the way when thinking through your automation strategy—and then perfect it by interacting with real customers.

3. Gain Meaningful Experience Across Marketing Disciplines

Great marketing automation specialists aren’t content to live inside their platform of choice. They’re endlessly curious about everything else that’s happening in their coworkers’ and clients’ businesses.

If you’ve ever mapped out an end-to-end automation sequence, at some point you’ve probably stopped to think: wow, this touches almost every part of the business. Your automation becomes many times more effective when you know things like:

  • What kind of data the analytics manager is pulling in
  • What kind of graphics the designer is creating for your email campaign
  • What the social media manager is planning to accompany the campaign
  • What tactics the copywriter has developed to increase clickthrough rates

… and so on.

But what if you’re not currently working within a marketing department? How do you know which marketing skills to brush up on?

Josh gave a simple tip in his Automated presentation: find people in the kind of roles you’d like to have on LinkedIn, and see what skills they’ve been endorsed for.

If you notice any weak spots in your own skill set, start seeking out ways to become better-rounded.

4. Apply Logic and Creativity to Your Work

With all those if/then statements and complex workflows, you probably realize that to succeed with marketing automation you need to have a logical mind. Until AI takes over, our automation systems are only as smart as the people who build them. You need to be comfortable thinking six steps ahead in an automation sequence and swiftly deciding which of several possible pathways is most efficient.

What’s less obvious at first glance is the creativity you need to bring to the process. The best marketing automation experts have “almost an artistic flair” to their work, says Josh.

Even if you’re working on a team with people whose job it is to handle design and copy, your creativity will still give you an edge in automation. Consider…

  • Building the most effective delays into email sequences
  • Developing compelling calls to action
  • Making sure design elements in an email look great at every screen size
  • Weighing in on how messaging should change in a push notification vs. an email vs. an in-app message

Josh cites the example of Andre Chaperon’s “soap opera stories” concept. The creator of the Autoresponder Madness course doesn’t just teach the nuts and bolts of automation—he goes over the kind of email-based storytelling that keeps people clicking Open.

5. Know When to Say No

Once an organization grows to a certain size, automation specialists may find themselves in a tough spot.

The marketing team wants to send out a promo email. The events director needs to get an invitation out before another day goes by. The customer support team needs to spread the word about a service outage, stat. And there’s a newsletter and a product release announcement that should have gone out yesterday.

So, as the automation expert, do you just power through these emails as quickly as possible and avoid looking at your unsubscribe rate?

Or do you take a step back, look at the bigger picture, and coordinate a plan to make sure that you aren’t bombarding subscribers with five emails in the space of a day?

Thinking strategically means knowing when to press pause on a communication plan, says Josh. Sometimes that may mean adjusting the timing of your sequences, or creating more precise segments to ensure that your emails stay relevant. Sometimes it may mean recommending entirely different channels for a given message.

Of course, when you have to say no, you should have more than your opinion to back you up. So pay attention to the data: what usually happens when you send a certain group a certain kind of email? Which approaches get the highest and lowest clickthrough rates?

Once you understand the patterns, you can help your team use automation to get more predictable results.

6. Work on Your Juggling

“Spectacular multitaskers” thrive in marketing automation, says Josh. It’s useful to be able to hold an entire automation sequence in your mind at once, or effortlessly reconfigure timelines when a company’s priorities shift.

That’s not to say you need to be a natural-born multitasking prodigy to be a sought-after automation expert. You just need to find—or create—the right tools to help you keep all the plates spinning. Think about tools like:

  • Calendars that show all the communications going out each day
  • Request forms to help you take in automation requests from different sources (and get all the info you need to proceed)
  • Project-management tools like Trello, Asana, or Wrike
  • Reporting dashboards and data hubs
  • Regular meetings or checkin calls

Creating the right structures and processes will help you shift gears faster and ensure that multitasking doesn’t devolve into chaos.

7. Be Strategic, Operational, and Tactical

“These are not all the same, and very few people can think on all three levels,” Josh warns. Here’s how to think about the differences:

  • Strategy: a plan designed to achieve an overall aim
  • Operation: an active process
  • Tactic: an action carefully planned to achieve a specific end

For example, let’s say your company’s goal this quarter is to book 20% more consultations with new clients.

You might devise a strategy to get those new clients’ attention by promoting an ebook on a relevant high-interest topic.

Operationally, you’ll need to create a plan to produce the ebook, create and drive traffic to a download page, and build an email funnel that guides new leads to sign up for a consultation.

And at every step of the way, you’ll need to consider specific tactics to deploy to make this effective, from the content on the landing page to the tags you apply to leads who enter the funnel to the exact email subject lines you use.

Now, you might not be doing all of the creative work as the automation specialist. But you’ll need to have a firm grasp of what should happen at each level. Otherwise, new leads are sure to fall through the gaps in your automation plan.

8. Learn to Spot and Correct Errors with Grace

As an automation pro, you’re often the last line of defense before a campaign hits your audience—and you have to be prepared to speak up (politely) if anything seems off to you. Such as:

  • Typos in email copy
  • Off-brand or incorrectly sized imagery
  • Email content that doesn’t make sense for the target audience
  • Links going out without the right UTM parameters

Again, it pays to know a little bit about everything. So shadow your colleagues, read industry blogs, and even consider taking mini-courses outside your area of expertise. It will all help you correct problems and make recommendations with authority.

9. Know When to Be Lazy

Sure, you might not want to lead with “laziness” when an interviewer asks for your best qualities. But you should definitely have an instinct for the most efficient way to get something done. After all, the entire purpose of automation is to do as much as possible with as little labor as possible.

Josh recommends asking yourself, “Is there a way to get out of doing this (while still meeting the end goal)?” That outlook can lead to time-saving decisions like these:

While you shouldn’t be afraid of hard work, you should cringe at the idea of performing the same manual task week after week. Selective laziness can actually help you get more done than colleagues who don’t bristle at busywork.

Will You Be the Next In-Demand Marketing Automation Expert?

If you don’t have formal training in marketing automation, that’s no barrier. The discipline is new enough that very few marketing automation pros got their start through traditional education.

Instead, they were coders or designers or virtual assistants who had some of the skills above, started tinkering with automation, found they liked it, and worked hard to improve and market their expertise.

These days, new automation specialists can get a little more help with that last part. Quality programs are starting to pop up to teach marketing automation, and the best ones involve lots of hands-on experience (not just theory). If you’re interested in quickly becoming an automation expert—with the credentials to prove it—you may want to explore the Drip Consultant Certification program. Check it out here:

Click Here to Start Getting Certified

Now, get out there, build your automation skills, and get ready to share them with the world.

Which of these 9 skills do you feel is your strongest point? Feel free to brag in the comments!

  • Definately! Please add me to the list http://robertmstanley.com, already have an enterprise account and use LP for clients.

    • Thanks, Robert! We’ll add you to consideration for our recommended vendors list.

      • E-Media Studios

        Count me in for this too. Nick@e-mediastudios.com

        • Hey Nick, to be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

    • Awesome to hear Robert! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • As a Lead Pages Template developer we would be delighted to assist others in developing and fine tuning campaigns. Sign us up!

  • Arash Amini

    Brilliant. Add me please!
    http://www.aminimarketing.com

    • Thanks, Arash! We’ll add you to consideration as we put together our recommended vendors list.

    • Hi Arash, to be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Vince Favilla

    Love this new template and I’d be thrilled to be listed as a consultant! My site is http://entrepreneuro.net and I specialize in copywriting and A/B testing.

    • That’s great, Vince! If you end up using the template, shoot us a link. Would love to see how you customize it. In the meantime, we’ll add you to consideration for our recommended vendors list.

    • Hey Vince, thanks for the comment. To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • MorganFleurDeLys

    Most definitely! Add me as well. I already manage nearly a dozen LeadPages accounts for clients and use it everyday. My consultant/agency website is under construction and will be complete this month, but I can be found on oDesk here: https://www.odesk.com/users/~0162a7b8294f54e77b & Elance here: https://www.elance.com/s/workwithmorgan/

    Thanks!

    • Awesome, Morgan! So cool to hear you’re already managing accounts for clients. A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

      • MorganFleurDeLys

        Agreed. Thanks for reminding me. I’ll update it and then update you.

      • MorganFleurDeLys

        Will, my profiles have been updated to include LeadPages in my tag lines. Thanks in advance! Personal agency site coming in a couple of weeks.

  • I am already consulting on LeadPages and would love to be added for folks looking to build an entire sales funnel. Please ask Clay about my work, as him and I have interacted in the past. http://www.JasonBrubaker.com

    • Thanks, Jason! A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Julia Bramble

    What a fantastic development – thank you! I’d love to be added to your list of consultants as I help business owners use Lead Pages – from understanding the concept and the potential, down to the nitty-gritty of setting up pages and getting good conversion rates. I integrate this work with helping them successfully use Facebook ads to drive traffic.
    http://www.bramblebuzz.co.uk Thanks 🙂

    • Glad you’re excited, Julia! Sounds like you know your way around LeadPages. 🙂 A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Add me to the list, I’m a direct response copywriter and consultant. I already help a lot of clients who use leadpages. http://www.stevenqtran.com

    • Thanks, Steven! A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • I’m happy to help business setup and optimize LeadPages. Please add me to your agency list. Jim Hammerel, Xtropy Web Marketing, LLC http://www.xtropy.net

    • Thanks for the interest, Jim! A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • I’ve been using Leadpages for over a year and love it! I’ve been consulting clients on how to use it too. Please add me to your consulting list. http://www.madalynsklar.com

    • That’s fantastic, Madalyn. I’d love to see some of your pages if you’re up for sharing them! A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Specifically, I’ve been helping clients execute on long-form content + content upgrade (leadbox + digital asset delivery). It’s an absolute “blog changer”. I’d love to be on the list. http://covetedconsultant.com/

    • I’m a sucker for a good content upgrade, Alzay. 🙂 Awesome to hear that you’re helping clients out with them! A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Rob Ainbinder

    What a fantastic development. I would be delighted to be added to list. http://www.whypeopleclick.com

    • Glad you’re excited, Rob! A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • conlopez

    I am a new customer and am in need of help with this. I also have Infusionsoft. Where is your vendors list?
    conrad@travelnursingusa.com

    • Hi conlopez! We’re currently working on compiling the list. In the meantime, I’d highly encourage you to attend our next LeadPages LaunchPag webinar.

      Our Marketing Educator, Bob Jenkins, will walk you through using LeadPages and answer any questions you have. To register, simply click the “Support” button at the top of the page inside your LeadPages account, then click “Save My Seat” in the LaunchPad Webinar section.

      Additionally, our Customer Happiness team is always happy to help you out with any questions you have at support.leadpages.net.

      • Looking forward to seeing you on an upcoming webinar Conrad! After experiencing the LaunchPad training, you’ll be able to do a lot on your own, plus be better equipped to ask for help from the vendors that Will and Jeff are compiling.

  • This is great. Mash Digital Marketing is an agency that helps clients leverage Leadpages to generate more leads. More than happy to help customize your templates. Check out http://www.mashdigitalmarketing.com Please add us to the list!

    • Great site! Would love to see some Marketplace templates from y’all. 🙂 A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Sebastien Ross

    Hello. Leadpages is an important part of my offer to
    my customers. Please add me to the list, I’m from Argentina, so my Web
    development, consultant and marketing agency is aimed at Spanish-speaking
    customers… my site= http://digitalek.com

    • That’s awesome, Sebastien. We have a good number of Spanish-speaking customers, so you being bilingual would be an added bonus. A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

      • Sebastien Ross

        It´s done… I already insert a box with a description of leadpages in main page of mi site….¿ Is a link to Leadpages needed?
        thanks

        • Sebastien, no link is needed. Just the description of your services and specifically mentioning LeadPages™.

  • Jennyfer Moreno Shek

    I would love to! what are the requirements?

    • Awesome, Jennyfer! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • LOVE, LOVE, LOVE telling people about and helping them use LeadPages to market their businesses! I’m a direct response copywriter, marketing consultant, and coach, and I’d be honored to be on your recommended vendors list. My website is http://www.ExactlyWriteCopywriting.com. Thanks!

    • Michele, we LOVE that you love telling people about LeadPages! 🙂 Thanks so much. A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Love what you guys are doing! Please add Marketing Leap to your agency list as a consultant to help business owners use Lead Pages. Already enjoy the ease of helping clients customize your templates. Check out http://www.marketingleap.net

    • Thanks so much! A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • I worked on Digital Marketer’s team and now offer sales funnel consultation. I always recommend Leadpages to my clients and use it for my own funnels too. http://www.josephrodrigues.com

    • Love that you’re using LeadPages for your funnels, Joseph. Thanks for helping spread the word! A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Working with Leadpages for a couple of weeks now, for my wives training site. Love to help other people too, on the Dutch market, with this great product. Keep up the Good Work !

    • That’s great, Paul! Would love to see how you’ve implemented it on your wife’s site. A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • This is an awesome template! I use LeadPages with all of my clients to build sales funnels with Infusionsoft. http://www.HiredGunSolutions.com

    • Glad you like the template, Kelsey! Please shoot us a URL if you use it. 🙂

      A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • I offer LeadPages consulting and development services to my clients. I can help you advertise your webinars, deliver your email list magnets, and integrate with PayPal for sales and upsells. http://socialmediadiyworkshop.com

    • Very cool, Charlene! A quick note: to be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Beautiful Template, Great Job Team.
    I´ll be happy to be part of the agencies, please add me to your list – http://www.clientesalinstante.com

    • Thanks Fausto! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Janelle Rizal

    Awesome! We use leadpages with Hubspot for our clients http://www.buzzhubmedia.com

    • Hi Janelle, love the animated icons on your page. To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Amanda M

    Fantastic idea – I’d like to go on the consultant list as I use leadpages for my clients – http://www.amandamurdochmarketing.com

    • Hi Amanda, to be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • I find it amusing how I enter into a job as an ad designer, and because of LeadPages, I end up inheriting the landing page designer’s position as well. I would love to go on your consultant list and help people with their LeadPages and LeadBoxes – randybowen.com

    • haha that’s funny, Randy! Hopefully we’ve made it easy enough for you to customize! 😉 To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • I love the way LeadPages is going – I’m a german internet marketing entrepreneur, coach & we a also offer a done-4-you service with LeadPages.

    http://ChristophNack.com

    • Christoph, love seeing LeadPages™ utilized in different languages. To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Kim Scott

    I adore LeadPages! Have used it for some client’s opt in pages and now I recommend it to all. Would love to be listed as a consultant! http://kimscottwebdesign.com Thanks!!

    • Hey Kim, that’s awesome to hear! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Clyde Johnson

    Yes this is a great idea! I’ve been looking at a tool to quickly create customised landing pages and sales funnels for our clients, small business owners and entrepreneurs to attract new clients and grow their businesses, this would be a great tool to add to the toolbox as a done for you service. We are In2Net Digital Services – http://www.in2net.io Thanks – Clyde, Strategic Growth Director.

    • Hey Clyde, that’s awesome to hear. To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Thanks for your interest, everyone! A quick update for anyone who would like LeadPages to consider adding them to the directory of LeadPages Consultants and Agencies we’re building:

    To be considered for the directory, we do require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • joblak1

    Hi, I would love to be listed as a vendor. We offer sale funnel and marketing services to businesses and we love using Leadpages. You can learn more about our services here http://www.jolynnoblak.com/services/

    • Hey Jo, that’s awesome you’re loving LeadPages™! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

      • Thanks Jeff. Page was updated with link and specifics on the service. Hopefully this meets your requirements!

        • Awesome, thanks! Love your exit LeadBox™!

          • 😃 thanks you guys have awesome training on that too. They far surpass what I have used before!

  • Rodger

    I practice inbound marketing and public relations and find would be delighted to be a LeadPages Consultant. Please add me to your agency list, Rodger Johnson, Socially Relevant: http://goo.gl/grwn1G

    • Hey Rodger, to be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Hello, fellow LeadPagers.
    I offer design as a service for LeadPages at LeadHacks.net

    Where just with an outline I bring your ideas to life. FROM
    OUTLINES TO LAUNCH! Feel free to add me to your directory.

    • Sounds awesome Irving! Love your templates, and we’re still talking about fitting in a video about one. Will keep you posted. To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

      • Jeff, sounds great. I love LeadPages.net and will like to be more involve. As for the website goes (LeadHacks.net) I offer design services – for the LeadPages™ platform.

  • I would love to be included in any type of directory LeadPages might be creating for consultants. I have been using the product for over a year and would love to help others with their marketing and Landing Page needs. Thanks!

    http://dennisjsmith.com/leadpages-consulting-and-landing-page-creation/

    • Hey Dennis, that’s great! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • I do leadpages pages work over at launchtomorrow.com. Luke Szyrmer. Also finishing a book on landing page MVPs, and would like to include some leadpages-specfic content.

    • Hey Agile, that sounds awesome. We’d love for you to include LeadPages™ specific content in your book! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Eric

    Hi what if I want to use this template and offer such services to offline businesses? Do I still need to link to LeadPages™?

    • George Smith

      Hey Eric,
      If I understand your question I don’t think so.
      The requirement to link to Leadpages is if you want to be considered for the Leadpages Services Directory.
      If you’re just going to create your Leadpage and advertise to offline businesses then the template is yours to use as you see fit.

      I’m sure Jeff will add more if he thinks there’s anything I’ve missed.

    • Hi Eric, you are free to use the template however you’d like. So if you business offers these services (such as building a funnel with LeadPages for example) to offline businesses that’s totally fine. You don’t need to link to us.

      However, if you want to be listed in our LeadPages™ Consultant Directory that’s where you’d need to specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

      • Eric, One of the best audiences to advertise LeadPages™ services to is offline businesses. We have plenty of offline businesses that join LeadPages™ and then want our recommendation on who can do it for them. So this is a perfect reason to use this template and let people know you offer these kinds of services.

  • Vinny

    Is there any way to remove your brand name from the top tab and add mine?

    • George Smith

      Hey Vinny, you should be able to do that no problem:

      Open the template in the Leadpages Editor;
      On the top left click on “Lead Page Options”;
      Click “SEO Tags”;
      There you will be able to change the Page Title, as well as the Page Description and Page Keywords.

      • George is correct, Vinny – every aspect of the page is customizable, from header to footer, the page Title, buttons, etc. In fact, you could use this entire template to showcase other types of services instead of LeadPages™, but it’s been designed specifically to help LP experts showcase what they’re offering.

        • vinny

          thanks!

      • vinny

        Thanks!

  • George Smith

    Hey Jeff,
    I’ve been helping Coaches and Personal Trainers get their digital sales funnels up and running. So not only using Leadpages but integrating your Leadpage into your business using Aweber, Wufoo, PayPal, Stripe, WordPress, Facebook etc.
    I’m a web developer and creative designer that started as a Leadpages template customiser, and have just started looking at building custom templates.
    I offer business advice as well as design advice in the Health and Fitness industry.
    I don’t have a URL yet for my services as I’ve only recently decided to offer Leadpages as a service, but I’m interested in using the template that was show in the video. Do you need a URL now, or can I supply you with one when I have a ready to go page?

    Thanks!

    • Hey George, sounds like you’ve got some great services you offer. Just supply a url when you’re ready. To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Hello. I would like to be added to the directory. I am a marketing consultant and I work mainly in Brazil, with Brazilian customers or anyone interested in entering the Brazilian market. Link to http://www.biziil.com

    • Rafael, that’s awesome to hear. Love your URL! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

      • Hello Jeff. Thank you. It is under Inbound Marketing > O QUE FAZEMOS > LANDING PAGES. Tell me if you find it.

  • Hi, lads!

    I’m really interested on this. I make some leadpages work in spanish (México city), so we make copy, and every thing in spanish, specifically for mexican clients, so count with us: http://www.sitiosguau.com

    • Hey Alejandro! That’s awesome you’ve got a niche carved out in the spanish speaking market and you’re doing it with LeadPages™! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • The Navbar will not refresh even after editing the default text like “Conversion Rate Optimization” etc.. Any fix coming up? Thanks!

    • Hey Saba – I’m the template author on this. I’m not sure I understand the problem. Here is an example of a LeadPage I created using this template where I have edited the first two menu items: https://silvitest.leadpagestest.net/agencytestsilvi/

      Can you provide more info?

      • Initially, I clicked onto the menu and manage to type and change the descriptions of the menu items and click Save. When i click the ‘publish’ button and ‘Done’ – and load page on my iphone the old descriptions were still there.

        By trial and error, i managed to fix it by clicking on tablet view and making the edits there. Now it’s ok.

        Strange, I’m not sure what happened either. But thanks for the prompt reply. Much appreciated.

  • Heather Mandel

    Our team at Light Now Media would love to be included in your directory! We’re excited about the opportunity to work with such a superb and highly intuitive platform and really appreciate your amazing energy, focus and thought leadership. We’ve listed LeadPages services on our site, and purchased the Agency Minisite template which we look forward to integrating next. Bravo on your wonderful contribution to this space and thank you for extending this opportunity to all of us. We’re so happy to be able to offer LeadPages to our clients and look forward to being part of this community as you continue to grow. Please check us out at http://www.lightnowmedia.com.

    • That’s awesome Heather, would love to see your customized page when you have it ready! Thanks!

  • Carter from 1StopProject

    Hey Will, I’d love for my agency to be added to the list! We’ve been helping clients use leadpages for a while now with great results. Thanks for everything you guys do for us. http://1stopproject.com/leadpages

    • Hey Carter, that’s awesome your clients are getting great results with LeadPages™! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

      • Carter from 1StopProject

        When you say the “specific” Leadpages services we offer, what exactly does that mean? We’ve been creating pages, campaigns, consulting, and lead magnet creation… pretty much everything to build an evergreen funnel minus custom marketplace templates. I attached the page to my original comment and was wondering if it meets the requirements?

        • Looks like you’re page is perfect Carter! Great usage of this template!

  • Guest

    I’ve had LeadPages for a few weeks now so that I can build client funnels and absolutely love it!! I would love to be added to the directory: http://klmdesignz.com Thanks.

    • That’s great to hear! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • luciuskern

    LeadPages Templates + Custom LeadPages + PSD to LeadPages + Convert Any website to LeadPages
    http://SiteSk.in

    • Hey Luciuskern, your templates look fantastic. However, to be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Valentine Savchenko

    Hi Guys, I love LeadPages, please consider myself into your new directory , I will launch a service site for LeadPages consulting in a few days.

    • Thanks Valentine! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

  • Ken Tucker

    We provide LeadPages™ services and would love to be listed in the directory! Check us out at http://www.changescapeweb.com/lead-generation/

    • Hey Ken that’s great! To be considered for the directory, we require that you specifically mention LeadPages™ on the page you’d like us to link to, and describe the specific LeadPages™ services you offer. Thanks!

      • Ken Tucker

        I did – what more do you need to see?

  • Hi! I do LeadPage consulting via creating marketing funnels for my clients. Put up the page here: http://marketingstrategiesprofit.com/marketing-funnel-consulting