World-Class Marketing Automation for $1/Month Free

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Update: As of October 2016, this plan is now free—forever. Check out our announcement post to get the details.

Less than 2 weeks ago I announced that we were acquired by Leadpages, with the intent of channeling their sizeable resources into delivering more value to our customers and accelerating growth.

And here we are, 14 days later, with the first examples of how we plan to do that.

Marketing Automation for $1/month

Today we’re launching the least expensive entry-level marketing automation plan you will find anywhere. It’s $1/month.

That’s not a trial price. It’s not “$1 for your first month.” It’s a permanent pricing tier of $1/month for up to 100 subscribers.

It includes every feature, integration, and report that our $2k/month customers have access to.

Compared to the $199 (and up) starter plans from every other player in our space, we view this plan as one more step towards our goal of bringing marketing automation to the masses. It’s something we’ve been focused on since we added automation rules in 2014. And launched workflows in January of this year.

So if you’ve heard the buzz about Drip but haven’t given it a try, now is a fantastic time to…

try it free for 21 days

After that pay only $1/month for up to 100 subscribers.

Why Didn’t We Do This Sooner?

Two reasons.

The first is that it made sense to wait until we had one of the best (and best-known) marketing automation tools on the market. Who cares about a $1 plan from a tool no one’s heard of? Now that we’re one of the top 10 marketing automation platforms (source: Datanyze), we can have a real impact on the space through pricing (and technology) innovations.

The second, and perhaps most important, is that this kind of bold move can only be made when you have access to the resources of a well-funded company like Leadpages.

The business constraints of a self-funded startup make this kind of “almost free” plan extremely challenging. Namely, being able to support the quantity of new users both with onboarding and server load. Both of which are 10x easier with the resources we now access through Leadpages.

One example of this is that Drip automatically adjusts customers to the cheapest plan for which they qualify, meaning we’ll be saving $48/month for more than 450 customers. This is a big win for those customers, but $20k+ in very real monthly recurring revenue that’s going to disappear in the coming month.

And while the math is a bit painful, we view it as a worthwhile sacrifice on the road to bringing marketing automation to the masses.

This is the first of many changes you’ll see in the coming months that will make Drip better for our customers and supporters, and are possible because of our acquisition by Leadpages.

You’ve probably heard the buzz about Drip. If you haven’t given it a whirl, now’s a great time to try it out.

Try Drip free for 21 days

After that pay only $1/month for up to 100 subscribers.

Wait…There’s One More Thing

This is another change I’m stoked to announce:

We’ve raised our affiliate commissions, for new and existing affiliates, from 15% to 30% recurring.

If you’re not yet a Drip affiliate, sign up here.

And We’re Hiring!

We want to provide more value to our customers by increasing our speed. For this, we need your help.

Are you stellar with Ruby on Rails or UI/UX? Drop us a line.

Expect more from us soon.

Until then,

Rob & The Drip Team

  • Anand Agarwal

    Excellent post, got a couple of golden nuggets to apply in my business kevin, thanks a lot for sharing… would love to be your affiliate…

    • Kevin Raheja

      Hi Anand! Thanks for writing. Much appreciated. Let me know if you need anything. Have a great day.

  • Yes!!! This is amazing for starting a list with auto responders. Do you have plans to reasonably ramp prices up from 100+ Subs (say 250, 500, 1000)?

    The $1 is awesome to get started, but I would actually be hesitant to grow if I knew I was locked into a pricing tier that’s *shocking* to someone paying a dollar.

  • I never thought I’d want a smaller list… ;)! Keep up the good work

  • Hi Rob,

    Down $20,000 a month and up $1!

    I’m signing up on behalf of a good friend of mine soon!

    Best wishes


  • Hi,

    Great move. It should hopefully make it easier to convert. After all people will be able to signup, spend whatever time they need setting up their website, configuring their integrations without feeling like they are wasting lots of money. Then only once you get promoting do you get those emails and start paying the more reasonable fee. Smart move I think to lock people in early without punishing them.

    Now if you could also do a transactional email service like Sendgrid, elastic email etc so we could keep all our tools in one place that would be great. Just don’t have enormous prices like Mandrill did to everyone when they stopped being free and went to huge prices all in one go.

    And also how about putting a plugin on this site to let us subscribe to comments replies so we can participate in a conversation more easily. Service like Postmatic which we use is fantastic.


  • Josh

    Big fan of both moves, with the starter pricing and expanded affiliate model.
    Looking forward to seeing the growth from both of these!

  • So excited about this. I’ve been wanting to push our audience of pro photographers to Drip but the chimp has a stranglehold on them. This is a no-brainer now.

    Great move, can’t wait to get our people in the door and using Drip’s amazing automations!

  • Awesome move. Can you tell me if this also applies to customers on the $49/Mo plan who previously signed up and haven’t yet hit the 100 subscriber mark?

    • Definitely. We always downgrade you to the least expensive plan for which you qualify. That will happen during your next billing cycle.

    • Zach Grove

      Kevin, yes it does. 🙂 We auto-downgrade any users who have fewer than 100 subscribers to the $1 plan.

  • Chris Cahill

    So the $1 turned out to be such a hurdle to potential subscribers that you’ve now made it free? As a user of Drip for over a year, I can vouch for the value and ease of use. Unbelievable how heavy that credit card can be for people who are supposed to be committed to growing their business. Keep up the great product work.

    • Daphne Sidor

      We thought if we were able to make it that much easier for folks to get started, why not? 🙂 Thanks for the comment—so happy to hear Drip’s working well for you!