Improve Your Open Rates by 30% with Automatic Broadcast Resend

Sometimes, people don’t open your broadcast the first time around. What if you could get a second chance at engaging those people?

Today we’re announcing Automatic Broadcast Resend, one of Drip’s most powerful new features. Now, when you set up your Broadcast, you can set it to resend, with a new subject line, to everyone who didn’t open it the first time – automatically, without having to cajole your reports and segments to give you the data you need to do so.

It takes just a few clicks:

Screenshot 2015-08-03 10.50.28

We’ve seen a significant bump in open rates by using this trick. It’s been popularized by Patt Flynn, and Noah Kagan has seen a minimum of a 30% bump in open rates using this tactic alone.

To resend to people who don’t open the first time, just click one checkbox, select the delay of your second email and pick an awesome subject line.

Without any monitoring or segmentation from you, Drip will automatically send to the people who didn’t open the first time.

If you’re itching to use this feature and you haven’t tried Drip, there’s no time like the present. We’ll even give you your first 100 subscribers free.

  • Alex Ressa

    Is there anyway to do a resend to unopened AFTER I have sent the broadcast?

    • Daphne Sidor

      Yep! Just pull up the broadcast, click Duplicate, and adjust the Recipients settings to include only people who have not opened your first broadcast:

      https://uploads.disquscdn.com/images/8d277bd7591e4cbf2ebdd65125d3a717b3adfdf5d64316eb4e6f47573c906a05.jpg

      • Thanks daphne !

        • Today we’re announcing Automatic Broadcast Resend, one of Drip’s most powerful new features. Now, when you set up your Broadcast, you can set it to resend, with a new subject line, to everyone who didn’t open it the first time – automatically, without having to cajole your reports and segments to give you the data you need to do so.

  • McKayla Stitz

    Hi – is there a resource that covers how to send a broadcast to a bulk opt (contacts imported, not in Drip)? I’ve been trying to look for a resource but can’t find one.

    • Daphne Sidor

      Hey, McKayla—you can choose “Send a one-off email” as an automation action when you import a CSV of new contacts. Or, if you want to send them a broadcast you’ve already created, you could choose to apply a unique tag when you import them, and then choose those people as the audience when you go into Broadcasts.