With my team at Drip, and more recently alongside the team at Leadpages, I’ve dedicated the past 4 years of my career to building one of the most powerful email marketing and automation tools in the world.
About a year into this journey I realized that marketing automation was the future of email marketing. This may sound obvious today, but at the time, very few businesses were investing the time or money into email marketing automation.
After that realization, my team’s focus shifted from “building a great tool” to something bigger: to make a marketing automation tool so simple and inexpensive that every small business could use it.
In essence, we wanted to bring marketing automation to the masses.
From that initial prediction to our launch of the easiest-to-use (and often copied) basic automation rules …
… to our launch of Workflows earlier this year …
… to our $1 plan just a few months ago …
… every ounce of effort we’ve invested in building, growing, and supporting Drip has been with that goal in mind: to bring marketing automation to the masses.
And today, I’m proud to announce one more step towards that end:
A Bit of Background
In 2009, MailChimp rocked the email marketing world when they launched the first free plan from a major ESP.
Email marketing became accessible to tens of thousands of small businesses that had previously balked at the price, the barrier to entry, or the headache of getting set up.
And by doing this, MailChimp became the de facto standard for small businesses looking to get started with email marketing. It also became easy to recommend to friends and colleagues because the barrier to entry had disappeared.
Marketing automation, on the other hand, has been astronomically expensive since its inception. 10 years ago your only option for marketing automation with a visual campaign builder was clunky, hard-to-use, talk-to-a-salesperson enterprise software that started around $800/month.
Then a few years ago Infusionsoft upped their game by rolling out a visual builder and lowered the marketing automation barrier to entry into the $200–$300/month range.
And we took it a step further when we Drip launched Workflows in early 2016, and lowered the barrier to $49/month.
Followed by our $1 plan, launched just a few months ago.
Which, to be honest, felt pretty amazing.
What Have We Seen Since Then?
By lowering the barrier to entry, Drip is rapidly becoming the de facto email marketing automation choice for digital marketers, professional bloggers, e-commerce operators, consultants, and startups.
These are companies and individuals who want to get up and running, make an upward move from old-style email marketing, or transition away from clunky, overpriced enterprise tools.
And while the difference between a $1 plan and a free plan doesn’t sound like a lot, the psychological difference between free and any price is a big deal.
It’s enough that some businesses—typically the ones that need it most—still see it as a barrier to entry.
And now, with the launch of our free plan … we’ve obliterated that barrier.
When you visit the pricing page today, you’ll find our Starter plan listed at $0 a month. That includes all our built-in features and lets you get started with up to 100 contacts. It’s a great choice if you’re just starting to build your email list, or if you already have a larger list but want to really dig into Drip and make sure you understand all it has to offer before moving all your contacts over.
That plan will stay free forever (with an option to upgrade if you pass the 100-contact mark).
As of today, there are no excuses for not trying Drip.
World-class email marketing automation has never been so accessible.