It’s easy for your newsletters to fall into a rut.
They go out every week or every month, and after a few months you may stop and think to yourself: shoot, I have no idea what kind of content people even enjoy in these.
You realize you’re doing your newsletter the way it’s always been done … because it’s always been done that way. And it’s time to hit refresh.
Read Now “5 Ways to Refresh Your Email Newsletter Content (And Revive Your Automated Campaigns at the Same Time)”
Today you’re going to learn how The Kewl Shop CEO Charles Fitzgerald grew his ecommerce company’s revenues by 22% in 12 months with minimal added costs.
You’re going to see how Charles continuously converts 5% of email prospects into customers.
And you’ll see the exact automated email campaigns that trigger based on subscriber behavior, so Charles barely has to touch his system for it to keep increasing profits.
Read Now “[Case Study] How The Kewl Shop Grew Their Ecommerce Revenue by 22% with Marketing Automation”
Can we get your feedback?
Sending a customer feedback email can sometimes feel like you’re shouting in a crowded room and no one can hear you.
Not everyone is willing to fill out a 10-question survey, and a 1–5 rating scale isn’t enough information for your team to make critical business decisions.
But you can still get results from a simple customer feedback email—if you know exactly which customers to send it to and when to send it. I’m going to show you a few automation workflows and other processes that can handle both parts of this equation.
Read Now “How to Craft a Customer Feedback Email That Actually Gets Responses”
There’s an old adage in the world of direct-response advertising:
“The money’s in the list.”
When it comes to email marketing, though, it might be more accurate to say that the money is in your relationship with your email list.
It’s not just about your total subscriber count; it’s about how many people look forward to every email you send. Even if you’re emailing them seven days a week. That’s the kind of audience that can take you from an email list to a 6-figure business.
And recently, I talked to three entrepreneurs who have taken that exact journey.
Here are three entrepreneurs who built entire businesses around sending daily emails:
Read Now “How 3 Entrepreneurs Built 6-Figure Businesses by Sending Daily Emails”
A lot goes into every email you send.
You brainstorm subject lines, create actionable, helpful content, and hit send at a time of day you think your ideal customer would be reading email. You consider every detail, from the sender name and the reply email address, to what goes into your email signature.
And then you hit send and cross your fingers that it worked, right?
Of course not.
If you’re not tracking your emails, you might as well be shouting into the void. And now, we’ve made it even easier to track the impact of your Drip emails in Google Analytics with global UTM settings.
That’s right: you can now automatically track site visitors from every link in every email you send with Drip, with one easy setting.
Read Now “Track the Impact of Your Emails with Drip, Google Analytics, and Our New Global UTM Controls”
Are you looking for ideas to grow your small business—without spending all your time on marketing?
When you’re running a small business, you’re tasked with doing about a hundred different jobs.
You’re managing a team. Staying on top of expenses. Fulfilling products and services for customers. And doing about a million other things as they crop up.
Truthfully, you only have a few hours per week to focus on marketing. And yet, with those few hours you invest, you need ideas that will actually work.
That’s where this guide comes in.
Read Now “4 Marketing Ideas for Small Business You Can Launch in Under 2 Hours”
One of the struggles of building a nonprofit marketing strategy is that your volunteers only have so much time and energy to learn new technology. If you can find something that simply works, you can save valuable volunteer time.
Our very own Josh Braaten, Director of Customer Acquisition at Leadpages and Drip, knows firsthand how challenging technological hurdles can be for nonprofit organizations. He also serves as Membership Director of the Minnesota Search Engine Marketing Association (MnSearch), where he has implemented a system with Drip and Eventbrite to drive event signups and sign up more members.
Read Now “[Case Study] How Nonprofit MnSearch Used Drip + Eventbrite to Get 10% More New Memberships”
When you get into the habit of it, email marketing can be pretty straightforward. You take the time to set up workflows and campaigns that you need, adding in new promotions and keeping evergreen workflows fresh, and you send out your regular newsletter.
But without noticing it, your team could be falling into some email marketing mistakes that can lower your open rates, mess with your analytics, and even keep your emails from showing up in subscribers’ inboxes at all.
Nobody’s perfect, but you can overcome some of the most common mistakes we’ve seen here at Drip with a few simple fixes—if you know what you’re doing wrong.
Read Now “10 Email Marketing Mistakes Even Experienced Teams Make”
If you’re a consultant, the benefits of building your own digital product are big: more leads, more passive income, more authority … and less work.
thoughtbot is a web development agency that’s been able to add $35,000/mo in recurring revenue from digital products (on top of their income from client projects).
But before we jump into their success story, you can download an entire swipe file that will help you follow thoughtbot’s example.
In this case study, we’ll break down how ANY consultant, freelancer, or agency owner can add a second stream of income by productizing their skills—the same ones clients need—and packaging them in digital products to teach others.
Read Now “[Case Study] How One Agency Added $35K/Month in Recurring Revenue by Selling Digital Products with Drip”
A new year means a fresh start, and for your business it might mean a lot of new goals. At this point, you’ve had time to analyze your results and statistics from the past year and decide where you’d like those numbers to be at the end of 2017.
If you spent January planning out your marketing goals—what you hope to achieve, which numbers you might realistically hit if you stretch—now you have a different task in front of you. Maybe one you’ve been putting off.
Now it’s time to start breaking down how you’re going to achieve those goals.
Read Now “Accomplish Your 2017 Marketing Goals with These 5 Automated Workflows”