Are you looking for ideas to grow your small business—without spending all your time on marketing?
When you’re running a small business, you’re tasked with doing about a hundred different jobs.
You’re managing a team. Staying on top of expenses. Fulfilling products and services for customers. And doing about a million other things as they crop up.
Truthfully, you only have a few hours per week to focus on marketing. And yet, with those few hours you invest, you need ideas that will actually work.
That’s where this guide comes in.
Read Now “4 Marketing Ideas for Small Business You Can Launch in Under 2 Hours”
One of the struggles of building a nonprofit marketing strategy is that your volunteers only have so much time and energy to learn new technology. If you can find something that simply works, you can save valuable volunteer time.
Our very own Josh Braaten, Director of Customer Acquisition at Leadpages and Drip, knows firsthand how challenging technological hurdles can be for nonprofit organizations. He also serves as Membership Director of the Minnesota Search Engine Marketing Association (MnSearch), where he has implemented a system with Drip and Eventbrite to drive event signups and sign up more members.
Read Now “[Case Study] How Nonprofit MnSearch Used Drip + Eventbrite to Get 10% More New Memberships”
When you get into the habit of it, email marketing can be pretty straightforward. You take the time to set up workflows and campaigns that you need, adding in new promotions and keeping evergreen workflows fresh, and you send out your regular newsletter.
But without noticing it, your team could be falling into some email marketing mistakes that can lower your open rates, mess with your analytics, and even keep your emails from showing up in subscribers’ inboxes at all.
Nobody’s perfect, but you can overcome some of the most common mistakes we’ve seen here at Drip with a few simple fixes—if you know what you’re doing wrong.
Read Now “10 Email Marketing Mistakes Even Experienced Teams Make”
If you’re a consultant, the benefits of building your own digital product are big: more leads, more passive income, more authority … and less work.
thoughtbot is a web development agency that’s been able to add $35,000/mo in recurring revenue from digital products (on top of their income from client projects).
But before we jump into their success story, you can download an entire swipe file that will help you follow thoughtbot’s example.
In this case study, we’ll break down how ANY consultant, freelancer, or agency owner can add a second stream of income by productizing their skills—the same ones clients need—and packaging them in digital products to teach others.
Read Now “[Case Study] How One Agency Added $35K/Month in Recurring Revenue by Selling Digital Products with Drip”
A new year means a fresh start, and for your business it might mean a lot of new goals. At this point, you’ve had time to analyze your results and statistics from the past year and decide where you’d like those numbers to be at the end of 2017.
If you spent January planning out your marketing goals—what you hope to achieve, which numbers you might realistically hit if you stretch—now you have a different task in front of you. Maybe one you’ve been putting off.
Now it’s time to start breaking down how you’re going to achieve those goals.
Read Now “Accomplish Your 2017 Marketing Goals with These 5 Automated Workflows”
I want to talk to you about a number that’s directly tied to your revenue.
It’s a massive predictor of ecommerce success. In fact, nearly every kind of company should be tracking this. And yet way too few of them do.
I’m talking about customer lifetime value.
Customer lifetime value (or CLV) isn’t just important because it tells you how much revenue each customer produces. It also tells you exactly how much you can afford to spend to acquire a customer.
And when you start tracking CLV, you can focus on making more from each lead, instead of always trying to generate new customers. As an example, one online retailer, QIS Packaging, started started focusing on CLV by selling more to existing customers and got an 830% ROI.
If you need to calculate CLV for your business, Kissmetrics has a great guide. (Seriously, it only takes 10 seconds.)
Read Now “The Post-Purchase Order Bump: Try This Ecommerce Email Funnel to Boost Your Customer Lifetime Value”
If your company offers a free trial period, it may be the single most critical time in your relationship with your customer.
You have to ensure that they complete your registration process and get them using your software. Then you need to know that they understand the tool they’re using, and they see the value in using your product.
All of this before they’ve even signed on as a paying customer.
Read Now “Convert Free Trial Users by Adding These 4 Rules to Your SaaS Marketing Strategy”
“What gets measured, gets managed.” – Peter Drucker
Wouldn’t it be awesome if you knew the exact marketing channels that were bringing the highest-value subscribers into your business?
Luckily, this is easier than you’d think.
Today, I’m going to show you how to use Drip’s simple conversion tracking to answer some powerful questions in your business.
- What’s the average conversion rate of your drip email sequence?
- Which email in your sequence closes the most sales?
- What’s your average value per email lead from Facebook advertising? How does that compare to Google AdWords?
- Which Facebook targeting options get you the most PROFITABLE email subscribers? (Hint: it’s not always the audience with the cheapest cost-per-lead …)
Read Now “Drip Conversion Reports: How to Calculate Your ROI on Any Drip Campaign in 60 Seconds (Without Touching Google Analytics)”
Click Here to Start Split Testing with Drip
Note: We recommend watching this tutorial in fullscreen mode for clearest viewing—just click the rectangle in the lower right corner of the video.
Drip gives you lots of analytics on its own, but if you’ve got a longstanding website, you’re probably using Google Analytics as well. With just a simple parameter addition, you can track the results of Drip subject-line split tests in Google Analytics—and see how visitors behave after they’ve clicked through from one of your test variations.
Here’s How to Split Test Campaign Subject Lines & Track Results in Google Analytics
1. Set up a subject line split test for a campaign of your choice. Click here to watch our video in the Knowledge Base if you need a hand.
Read Now “[Tutorial] How to Split Test Your Campaign Subject Lines in Drip & See Results in Google Analytics”
Building an email list is often touted as one of the most valuable things you can invest in as a blogger, and it’s easy to see why. You “own” your email list, so no algorithm changes or hot new social media platforms are going to decrease your traffic. Plus, you can reach out to users where they’re most likely to be receptive and click through to your site.
And it pays off. In a recent survey, ConvertKit found that bloggers who use email marketing earn 447% more revenue than those who don’t.
Read Now “7 Ways to Automate Your Blog Marketing and Get Subscribers Nonstop”