Drip + Interact: How to Use Online Quizzes to Generate and Profile Leads


Who doesn’t love an online quiz?

Even if you don’t really care what Disney princess best defines you, or what age you “really” are, some part of you wants to find out.

Quizzes get at something deep inside your brain, reinforcing or challenging your sense of yourself or your knowledge. When you get the final results, you either nod in recognition or laugh at how wrong it was—and then you might click “Share Results” to let the world know, too. (BuzzFeed quizzes get up to 75% of their traffic from social media.)

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Oops! How to Send an Apology Email That Turns Your Mistake Around

You spent all day perfecting your email copy.

You do one last proofread, and everything looks great.

So you hit send. But guess what?

You inserted the wrong link to the sales page in the email.

Uh, oh! Facepalm.

Don’t panic. It’s possible to turn this simple mistake into an opportunity with an apology email.

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7 Tips to Lower Your Unsubscribe Rate & Turn Email Marketing Haters into Lovers

You’ve overcome some major hurdles to bring your small business to the digital arena. Your website is up and running, your email list is growing, and you’ve seen a bump up in your bottom line.

Despite some serious gains, there’s one number keeping you up at night: your email unsubscribe rate.

It’s hard to come to terms with an unengaged audience (why would anyone not want to keep in the loop about your business?). And frustrations can truly start mounting when you keep trying to find the magic formula for boosting subscriptions.

It’s time for a cold, hard truth: Some people simply don’t like marketing emails. At least not when they’re sent the way most people send them.

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Email Segmentation Strategies: 4 Ways to Customize Every Subscriber’s Experience

Are you looking for new ways to personalize your emails?

We both know there’s more to email personalization than name fields. And yet that’s where many companies’ email personalization strategies begin and end.

Why? In most cases, I’m guessing it’s because they don’t have a solid email segmentation strategy.

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Drip + Gleam: Reward Audience Engagement with Social Media Contests & More

Congratulations!

That’s the word everyone wants to see in their email inboxes after entering an online contest. People love the thrill of possibly winning cool prizes with little or no effort.

So it just makes sense for businesses to attract new customers with contests. Social media contests can boost online engagement while rapidly increasing your following—and, if you do it right, your subscriber count.

With all those benefits, it can still feel overwhelming to host your own contest. How will you actually implement it? And how will you capture those high-quality leads?

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Your Powerful Promotion Email Blueprint: Writing & Sending Emails That Get Instant Sales


You’ve been watching the calendar.

You’ve been watching your sales figures.

And as it slowly becomes clear that you aren’t going to hit your numbers, you start brainstorming. What discount to offer? What bonus to create?

You know you need a killer promotion to push you over the edge this month.

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BigMarker + Drip: How to Use Modern Webinars and Marketing Automation to Sell More This Month

1200x627 Drip BigMarker

Heads up: Drip now integrates with BigMarker. BigMarker is offering 30% off your first three months, just for readers of this post. Click here to get in on this offer.

If you want to drive a ton of growth in your business, there are only two assets you need.

  • An email list of prospects who want your products and services
  • A high-converting webinar to convert those prospects into buyers

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5 Ways to Refresh Your Email Newsletter Content (And Revive Your Automated Campaigns at the Same Time)


It’s easy for your newsletters to fall into a rut.

They go out every week or every month, and after a few months you may stop and think to yourself: shoot, I have no idea what kind of content people even enjoy in these.

You realize you’re doing your newsletter the way it’s always been done … because it’s always been done that way. And it’s time to hit refresh.

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How This Shopify Store Increased Sales by 22% with Behavioral Email Marketing

Today you’re going to learn how The Kewl Shop CEO Charles Fitzgerald grew his ecommerce company’s revenues by 22% in 12 months with minimal added costs.

You’re going to see how Charles continuously converts 5% of email prospects into customers.

And you’ll see the exact automated email campaigns that trigger based on subscriber behavior, so Charles barely has to touch his system for it to keep increasing profits.

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How to Craft a Customer Feedback Email That Actually Gets Responses

Feedback!

Can we get your feedback?

Sending a customer feedback email can sometimes feel like you’re shouting in a crowded room and no one can hear you.

Not everyone is willing to fill out a 10-question survey, and a 1–5 rating scale isn’t enough information for your team to make critical business decisions.

But you can still get results from a simple customer feedback email—if you know exactly which customers to send it to and when to send it. I’m going to show you a few automation workflows and other processes that can handle both parts of this equation.

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