It seems like you can learn anything online today.
From marketing to woodworking and calligraphy to coding, there’s an online course for everyone. That’s great if you want to launch your own online course: it means you have demand. But it also means you have a challenge.
How do you create something that stands out from the crowd, engages your target market, and turns students into vocal supporters?
Some of the magic comes from your own great ideas and knowledge. But before you invest all your time into creating a definitive online course, there are a few steps you should take to test and validate your idea.
Read Now “3 Automation Hacks to Help You Make an Online Course That Changes Lives”
Drip is stuffed with features that enable you to nurture leads and increase conversions in the best way possible. Automated rules easily tag and segment subscribers, campaigns send the right email at the right time, and one-off broadcasts can shoot off promos and important updates to your entire list in seconds.
Top that with easy-to-use visual workflows, analytics, and more, and you have a pretty comprehensive marketing automation tool.
But while Drip has the brawn to tackle all of your email automation needs, there are a few tricks it doesn’t have up its sleeve. Which is why we’re so excited about our new integration with PlusThis.
Read Now “Drip + PlusThis: 4 New Conversion-Boosting Ways to Use Drip”
As your business keeps growing, so does your marketing stack. Over time, you build an impressive portfolio of best-of-breed cloud-based apps to help you run your business.
It’s not long, though, until you find yourself trying to manage a customer support app, a CRM app, an invoicing app, a payment processor, and an email automation app. Despite the quality and reliability each platform brings to the table, two problems emerge:
Many of your apps don’t integrate with each other.
It’s hard to keep up with importing and exporting contact data across your marketing stack.
Enter PieSync—a reliable tool to seamlessly move prospect and customer data from one database to another every time information is altered or added.
With PieSync and Drip, you can sync data from your cloud-based apps to Drip to ensure that any information collected through your other platforms will always be up-to-date on your email list.
Read Now “Drip + PieSync: Keep Your Contact Data Current Across 50+ Apps”
One of the best things about marketing automation is the ability to use the information you know about your leads to do things like segment users and customize email content.
But if you aren’t able to find that information when you need it, or it’s in the wrong form to be used in your context, you’re collecting it for nothing. The value of your marketing automation system depends on both what information you collect about users and how you store that information.
Read Now “3 Email List Segmentation Essentials: Tags, Custom Fields and Events”
Etiquette mistakes can haunt you for months.
You called someone by the wrong name.
Or you burst into the conference room you thought you had booked… interrupting a bunch of C-level execs discussing confidential data.
Or you tried to give someone a compliment that just didn’t come out right.
Email marketing etiquette missteps may feel a little less embarrassing than these real-life blunders—at least you don’t have to face the people who saw you mess up.
But in a way, they’re riskier. Because you may never know you’re making an etiquette error at all.
Read Now “7 Groan-Inducing Email Marketing Etiquette Faux Pas (and How to Avoid Them)”
When your customers buy anything online, they probably expect to see an email within a few minutes, confirming their purchase. But that’s just the beginning of the possibilities when you can tie your email marketing to your checkout process.
With SamCart and Drip, you can boost initial revenue from new customers and continue engaging them to build an even stronger relationship (and more value) over time.
Read Now “Drip + SamCart: How to Handle Seamless Customer Communications & Upsells from Checkout to Inbox”
What kind of subject line will get your leads to open emails?
How do you avoid sounding spammy?
What is the best tone to use?
There are a lot of questions that come to mind when you’re trying to write the perfect email. And when there are sales on the line, these email copywriting questions can become even more complex.
Read Now “Your (Surprisingly Simple) Guide to Email Copywriting That Closes Sales”
Who doesn’t love an online quiz?
Even if you don’t really care what Disney princess best defines you, or what age you “really” are, some part of you wants to find out.
Quizzes get at something deep inside your brain, reinforcing or challenging your sense of yourself or your knowledge. When you get the final results, you either nod in recognition or laugh at how wrong it was—and then you might click “Share Results” to let the world know, too. (BuzzFeed quizzes get up to 75% of their traffic from social media.)
Read Now “Drip + Interact: How to Use Online Quizzes to Generate and Profile Leads”
You spent all day perfecting your email copy.
You do one last proofread, and everything looks great.
So you hit send. But guess what?
You inserted the wrong link to the sales page in the email.
Uh, oh! Facepalm.
Don’t panic. It’s possible to turn this simple mistake into an opportunity with an apology email.
Read Now “Oops! How to Send an Apology Email That Turns Your Mistake Around”
You’ve overcome some major hurdles to bring your small business to the digital arena. Your website is up and running, your email list is growing, and you’ve seen a bump up in your bottom line.
Despite some serious gains, there’s one number keeping you up at night: your email unsubscribe rate.
It’s hard to come to terms with an unengaged audience (why would anyone not want to keep in the loop about your business?). And frustrations can truly start mounting when you keep trying to find the magic formula for boosting subscriptions.
It’s time for a cold, hard truth: Some people simply don’t like marketing emails. At least not when they’re sent the way most people send them.
Read Now “7 Tips to Lower Your Unsubscribe Rate & Turn Email Marketing Haters into Lovers”