How to Use GIFs to Boost Email Open Rates

The GIF.

More formally known as the Graphics Interchange Format, GIFs are soundless animations made from video clips or still images that usually only last a few seconds.

According to Giphy’s 2016 State of the GIF report, everyday GIF stats are pretty overwhelming:

  • More than 1 billion GIFs are served
  • More than 100 million people see GIFs
  • And, despite their stunted length, more than 2 million hours of GIFs are viewed

Much like the popularity of the Pet Rock or hula hoops, the GIF leaves many wondering “how could something so seemingly simple be so ridiculously popular?”

In fact, the popularity of the GIF hasn’t slowed for quite some time. This Google Trends chart sums up the past 5 years of GIF popularity across the web by showing that searches for the format just continue to rise.

That’s right. A simple looping animation has taken the web by storm—and there’s no end in sight.

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Fresh Fixes in Drip Forms, Bulk Ops, Email Metrics, and More: Drip Product Update

 

September is stuffed to the gills with small-scale updates that have a large-scale impact.

We want you to be able to craft beautiful automations in as few steps as possible—and we think we knocked that goal outta the park this month. September’s product updates focus on making your Drip experience easier than ever.

When your marketing takes fewer clicks and less time, you have a chance to work on other parts of your business.

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How to Hyper-Personalize Your Emails (and Make 400% More Money)

There are nearly 7.5 billion people on this planet.

That’s 7.5 billion personalities, interests, thoughts, and opinions. It just doesn’t make sense for businesses to try to market to all of these free-thinking humans with a one-size-fits-all strategy.

Granted, few marketers are trying to reach every person on the planet (including all those babies), but the idea is the same—messages become blurry, and communication becomes cold or impersonal when it’s trying to reach everyone.

And lately, there’s no denying the power of the personal touch. From seeing your name in an email from a company you shop with to platforms like Netflix providing custom binge-worthy recommendations, these mindful touch points simply keep you engaged—and feeling good— longer.

Hyper-personalization is quickly becoming the standard for turning leads into customers, and customers into brand advocates.

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The Future of Marketing Automation: Are We There Yet?

future of email marketing

Editor’s Note: This post revisits Rob Walling’s hypothesis about the future of marketing automation. He made bold predictions about the industry 3 years ago, so we wanted to see just how right he was To read that post, go here.

Three years ago, Rob made this tenacious statement:

“Within 3 years, any business experiencing success with online sales will be using some form of marketing automation. Remember that you heard it here first.”

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Drip + Automate.io: Craft Custom One-to-One Integrations to Deepen Your Marketing Automation

When it comes to marketing automation tools, few can get the job done quite like Drip can. Build workflows ranging from one step to 100 steps, segment your entire audience for targeted communications, build conversion-centric email campaigns, and automate your entire business so you can rest assured everything is running exactly as it should.

And while Drip integrates seamlessly with 70 marketing tools you might already have in your marketing stack, here’s one more integration we’re especially excited about: Automate.io.

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3 Automation Hacks to Help You Make an Online Course That Changes Lives

It seems like you can learn anything online today.

From marketing to woodworking and calligraphy to coding, there’s an online course for everyone. That’s great if you want to launch your own online course: it means you have demand. But it also means you have a challenge.

How do you create something that stands out from the crowd, engages your target market, and turns students into vocal supporters?

Some of the magic comes from your own great ideas and knowledge. But before you invest all your time into creating a definitive online course, there are a few steps you should take to test and validate your idea.

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Drip + PlusThis: 4 New Conversion-Boosting Ways to Use Drip

Drip is stuffed with features that enable you to nurture leads and increase conversions in the best way possible. Automated rules easily tag and segment subscribers, campaigns send the right email at the right time, and one-off broadcasts can shoot off promos and important updates to your entire list in seconds.

Top that with easy-to-use visual workflows, analytics, and more, and you have a pretty comprehensive marketing automation tool.

But while Drip has the brawn to tackle all of your email automation needs, there are a few tricks it doesn’t have up its sleeve. Which is why we’re so excited about our new integration with PlusThis.

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Drip + PieSync: Keep Your Contact Data Current Across 50+ Apps

As your business keeps growing, so does your marketing stack. Over time, you build an impressive portfolio of best-of-breed cloud-based apps to help you run your business.

It’s not long, though, until you find yourself trying to manage a customer support app, a CRM app, an invoicing app, a payment processor, and an email automation app. Despite the quality and reliability each platform brings to the table, two problems emerge:

Many of your apps don’t integrate with each other.

It’s hard to keep up with importing and exporting contact data across your marketing stack.

Enter PieSync—a reliable tool to seamlessly move prospect and customer data from one database to another every time information is altered or added.

With PieSync and Drip, you can sync data from your cloud-based apps to Drip to ensure that any information collected through your other platforms will always be up-to-date on your email list.

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3 Email List Segmentation Essentials: Tags, Custom Fields and Events

One of the best things about marketing automation is the ability to use the information you know about your leads to do things like segment users and customize email content.

But if you aren’t able to find that information when you need it, or it’s in the wrong form to be used in your context, you’re collecting it for nothing. The value of your marketing automation system depends on both what information you collect about users and how you store that information.
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7 Groan-Inducing Email Marketing Etiquette Faux Pas (and How to Avoid Them)

Etiquette mistakes can haunt you for months.

You called someone by the wrong name.

Or you burst into the conference room you thought you had booked… interrupting a bunch of C-level execs discussing confidential data.

Or you tried to give someone a compliment that just didn’t come out right.

Email marketing etiquette missteps may feel a little less embarrassing than these real-life blunders—at least you don’t have to face the people who saw you mess up.

But in a way, they’re riskier. Because you may never know you’re making an etiquette error at all.

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