7 Groan-Inducing Email Marketing Etiquette Faux Pas (and How to Avoid Them)

Etiquette mistakes can haunt you for months.

You called someone by the wrong name.

Or you burst into the conference room you thought you had booked… interrupting a bunch of C-level execs discussing confidential data.

Or you tried to give someone a compliment that just didn’t come out right.

Email marketing etiquette missteps may feel a little less embarrassing than these real-life blunders—at least you don’t have to face the people who saw you mess up.

But in a way, they’re riskier. Because you may never know you’re making an etiquette error at all.

Read Now “7 Groan-Inducing Email Marketing Etiquette Faux Pas (and How to Avoid Them)”

Drip + SamCart: How to Handle Seamless Customer Communications & Upsells from Checkout to Inbox


When your customers buy anything online, they probably expect to see an email within a few minutes, confirming their purchase. But that’s just the beginning of the possibilities when you can tie your email marketing to your checkout process.

With SamCart and Drip, you can boost initial revenue from new customers and continue engaging them to build an even stronger relationship (and more value) over time.

Read Now “Drip + SamCart: How to Handle Seamless Customer Communications & Upsells from Checkout to Inbox”

Your (Surprisingly Simple) Guide to Email Copywriting That Closes Sales


What kind of subject line will get your leads to open emails?

How do you avoid sounding spammy?

What is the best tone to use?

There are a lot of questions that come to mind when you’re trying to write the perfect email. And when there are sales on the line, these email copywriting questions can become even more complex.

Read Now “Your (Surprisingly Simple) Guide to Email Copywriting That Closes Sales”

Drip + Interact: How to Use Online Quizzes to Generate and Profile Leads


Who doesn’t love an online quiz?

Even if you don’t really care what Disney princess best defines you, or what age you “really” are, some part of you wants to find out.

Quizzes get at something deep inside your brain, reinforcing or challenging your sense of yourself or your knowledge. When you get the final results, you either nod in recognition or laugh at how wrong it was—and then you might click “Share Results” to let the world know, too. (BuzzFeed quizzes get up to 75% of their traffic from social media.)

Read Now “Drip + Interact: How to Use Online Quizzes to Generate and Profile Leads”

Oops! How to Send an Apology Email That Turns Your Mistake Around

You spent all day perfecting your email copy.

You do one last proofread, and everything looks great.

So you hit send. But guess what?

You inserted the wrong link to the sales page in the email.

Uh, oh! Facepalm.

Don’t panic. It’s possible to turn this simple mistake into an opportunity with an apology email.

Read Now “Oops! How to Send an Apology Email That Turns Your Mistake Around”

7 Tips to Lower Your Unsubscribe Rate & Turn Email Marketing Haters into Lovers

You’ve overcome some major hurdles to bring your small business to the digital arena. Your website is up and running, your email list is growing, and you’ve seen a bump up in your bottom line.

Despite some serious gains, there’s one number keeping you up at night: your email unsubscribe rate.

It’s hard to come to terms with an unengaged audience (why would anyone not want to keep in the loop about your business?). And frustrations can truly start mounting when you keep trying to find the magic formula for boosting subscriptions.

It’s time for a cold, hard truth: Some people simply don’t like marketing emails. At least not when they’re sent the way most people send them.

Read Now “7 Tips to Lower Your Unsubscribe Rate & Turn Email Marketing Haters into Lovers”

Email Segmentation Strategies: 4 Ways to Customize Every Subscriber’s Experience

Are you looking for new ways to personalize your emails?

We both know there’s more to email personalization than name fields. And yet that’s where many companies’ email personalization strategies begin and end.

Why? In most cases, I’m guessing it’s because they don’t have a solid email segmentation strategy.

Read Now “Email Segmentation Strategies: 4 Ways to Customize Every Subscriber’s Experience”

Drip + Gleam: Reward Audience Engagement with Social Media Contests & More

Congratulations!

That’s the word everyone wants to see in their email inboxes after entering an online contest. People love the thrill of possibly winning cool prizes with little or no effort.

So it just makes sense for businesses to attract new customers with contests. Social media contests can boost online engagement while rapidly increasing your following—and, if you do it right, your subscriber count.

With all those benefits, it can still feel overwhelming to host your own contest. How will you actually implement it? And how will you capture those high-quality leads?

Read Now “Drip + Gleam: Reward Audience Engagement with Social Media Contests & More”

Your Powerful Promotion Email Blueprint: Writing & Sending Emails That Get Instant Sales


You’ve been watching the calendar.

You’ve been watching your sales figures.

And as it slowly becomes clear that you aren’t going to hit your numbers, you start brainstorming. What discount to offer? What bonus to create?

You know you need a killer promotion to push you over the edge this month.

Read Now “Your Powerful Promotion Email Blueprint: Writing & Sending Emails That Get Instant Sales”

BigMarker + Drip: How to Use Modern Webinars and Marketing Automation to Sell More This Month

1200x627 Drip BigMarker

Heads up: Drip now integrates with BigMarker. BigMarker is offering 30% off your first three months, just for readers of this post. Click here to get in on this offer.

If you want to drive a ton of growth in your business, there are only two assets you need.

  • An email list of prospects who want your products and services
  • A high-converting webinar to convert those prospects into buyers

Read Now “BigMarker + Drip: How to Use Modern Webinars and Marketing Automation to Sell More This Month”