I want to talk to you about a number that’s directly tied to your revenue.
It’s a massive predictor of ecommerce success. In fact, nearly every kind of company should be tracking this. And yet way too few of them do.
I’m talking about customer lifetime value.
Customer lifetime value (or CLV) isn’t just important because it tells you how much revenue each customer produces. It also tells you exactly how much you can afford to spend to acquire a customer.
And when you start tracking CLV, you can focus on making more from each lead, instead of always trying to generate new customers. As an example, one online retailer, QIS Packaging, started started focusing on CLV by selling more to existing customers and got an 830% ROI.
If you need to calculate CLV for your business, Kissmetrics has a great guide. (Seriously, it only takes 10 seconds.)
Read Now “The Post-Purchase Order Bump: Try This Ecommerce Email Funnel to Boost Your Customer Lifetime Value”
Click Here to Start Getting More Leads with Drip + Wistia
If you’re not using videos in your marketing yet, you know you probably should be. Wistia has found that video boosts engagement and creates a relationship with your viewers, adds SEO value to your website, and can significantly boost your conversion rates.
Since viewers of your video content are some of the most engaged prospects you have, we want to help you convert them into leads and customers that you can market to with Drip. That’s why we’re thrilled to announce our newest native integration with one of the most popular video hosting solutions for business in the world: Wistia.
As of today, the new Drip Wistia integration, using Wistia’s Turnstile feature, allows your video viewers to enter their email address directly into your video player—which can then trigger campaigns and workflows from within your Drip account.
Read Now “Drip + Wistia: Collect Leads & Trigger Workflows from Inside Your Videos”
Note: To celebrate their new integration with Drip, ConvertPlayer is offering Drip users $20 off a Pro Annual subscription. Click here to take advantage of this limited-time offer.
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Most marketing trends have their skeptics. But few are contrarian enough to dispute that video is an exceptionally (and increasingly) powerful form of marketing.
Read Now “Drip + ConvertPlayer: How to Turn Any Video into a Highly Effective Opt-in Form”
Note: To celebrate their new integration with Drip, Demio is offering a special free 30-day trial just for readers of this post. Click here to get in on this offer.
If you host or appear at a lot of live events, you get used to reading a room.
How did they like the presentation? Think they’ll come back next month? Are any of them going to buy?
You can scan the crowd, talk to people in the audience, and walk away with a pretty good sense of how the event went over.
It’s often harder online. When your webinar chatroll is silent, does it mean everyone’s tuned out? Or does it mean you’re such a good presenter that they don’t have any questions?
And how about your pitch at the end? Did it connect? Or could you have made more sales with a different approach?
Read Now “Drip + Demio: Find Out Exactly How Your Webinars Are Landing, Then Drive More Sales After the Pitch”
It’s no exaggeration to say that webinars can transform your business. At Drip and Leadpages, we’ve found them to be one of the most effective sales tools out there.
Why do webinars work so well? I think it’s because a single webinar can take customers on an entire conversion journey for a customer.
You can take your web traffic, convert it into leads with a great webinar page, and convert those leads into customers right on the webinar.
But you shouldn’t you stop there. If you do, you could be missing out on almost a third of your potential sales.
At this year’s Converted conference, Leadpages CEO Clay Collins revealed that up to 30% of Leadpages sales to webinar attendees typically come after the webinar.
And it’s all thanks to a killer post-webinar email sequence.
Read Now “Not Using This Webinar Email Sequence? You Could Be Missing 1/3 of Your Sales.”
Someone who books an appointment online—say, for a free consultation or a service appointment—isn’t your average website visitor. That person is a highly interested and extremely promising lead.
Which means (at least) two things:
- They should definitely be on your email list …
- … But they shouldn’t get the exact same emails as your average random opt-in or blog subscriber.
Drip’s integration with Acuity Scheduling lets you communicate and follow up with those extra-hot leads so that the transition from lead into customer is smooth and seamless.
Read Now “Drip + Acuity Scheduling: Sync Your Email Campaigns with Client Appointments”
Note: The following guest post by Christoph Engelhardt is pretty technical, and was written by a crafty developer who’s pushing Drip’s Workflows to their limit. Don’t be intimidated; you can still get amazing value from Workflows without using a more advanced approach like the one outlined below. But this post shows you what’s possible with Drip.
Take it away, Christoph…
I recently wanted to conduct an experiment in Drip that required me to split test the content of an email. Except there is no built-in way to do that in Drip (yet).
Read Now “Advanced Workflows: How to A/B Test Email Funnels in Drip for Dramatically Higher Conversions”
We’re excited to announce that we just released a brand new video course — Getting Started with Drip.
In this free 11-video course, we’ll walk you step-by-step through the basics of getting started with Drip. You’ll learn how to create your first workflow, import your subscribers from another email platform, build your list with Drip forms and widgets, write emails in the Drip email editor, track conversions to tie your campaigns to revenue, and much, much more.
Read Now “[Free Course] The Step-by-Step Video Guide to Getting Started with Drip (A $197 Value, Free)”
If you’re just starting a Software as a Service (SaaS) business it can feel like you’re taking on the whole world. It can be thrilling, but it can also be overwhelming.
When you’re perfecting your product, gathering customers, and launching, you have very little time left over for managing the details. You’re probably looking for something to make your job a little easier.
Read Now “SaaS Founder’s Toolbox: 7 Game-Changing Tools for Tracking, Managing, and Growing Your Software Startup”
This post discusses things you’ve told us again and again that infuriate you about email marketing software, and how we hope to fix them for you today.
Yesterday, I made a few grandiose predictions about where I think email marketing and automation are headed based on the most common complaints we hear about the dozens of email marketing tools our customers have used (including our own).
Unfortunately, it seems that a lot of things are still broken with email marketing software.
Here’s the shortlist:
- Using “lists” to organize subscribers
- Lack of tags & automation
- Rats nests of automation rules
- Absence of a visual campaign builder
- Buggy visual campaign builders
- Ugly/overly complex visual campaign diagrams
- And several others…
Drip has been all set on the first 2 points for going on 2 years, but the more we’ve heard the other issues, the hotter the fire burned in our bellies to fix them.
It’s hard to stand by and watch people feel frustrated with the tools they’re using to run their businesses.
So we spent months researching, dissecting, and studying the best aspects and biggest shortfalls of today’s email marketing tools.
During the design process we focused on designing something to make your life easier. And we kept circling back to three goals:
- Make something that’s easy enough to learn without documentation
- Meet or exceed the capabilities of the most powerful tools available
- Make something that’s easy for you (the user) to maintain
With the above as our focus, today we launch the biggest feature to come out of Drip in 18 months. We hope it has a dramatic impact in how you communicate with your subscribers, and that it makes your life easier along the way.
Read Now “Today…We Do Our Best to Fix What You Hate About Email Marketing Software”