This week, the United States celebrates National Small Business Week. We’re joining in the fun at Drip—for the first time ever, we’re sponsoring the NSBW festivities.
And there’s a lot to celebrate. Collectively, small businesses are on a major growth spree.
In fact, they’ll be responsible for creating two out of three new jobs in the U.S. this year.
But zoom in on individual small businesses, and you’ll find a picture that’s a little more ambiguous. Some are thriving, growing as fast as they possibly can. Others are struggling to get off the ground or keep going. When we surveyed a panel of 1,884 entrepreneurs later last year, 21.3% of respondents said they didn’t feel confident that their business would succeed, including 15.2% of entrepreneurs who had already been in business for more than 5 years.
What’s the difference between the small businesses that soar and the ones that can’t quite get airborne? What marketing tactics are they using to grow—and which ones are really working?
Read Now “New Data: The 2017 Small Business Conversion Marketing Report Is Here (with Insights from 1,000+ Entrepreneurs)”
When you’re looking to launch an online business, it’s easy to get caught in the trap of overthinking everything.
You read blog posts.
You listen to podcasts.
You go back and forth on “picking a niche.”
Then, at some point in your journey, you might be relieved to discover the minimum viable audience approach to building a business.
With the MVA approach, you build an email list around a certain topic, ask your subscribers about their problems, and they tell you what they would pay for.
If Product Hunt started out as a email list and turned into a 400,000-person community, there’s no reason you can’t build a list that eventually turns into a huge brand. Right?
Read Now “Email List Building Strategy: How to Get Your First 100 Subscribers Fast with $200 in Paid Advertising”
Running a successful online business often means taking care of practical problems. Most of them can be dealt with given the appropriate skills, a little know-how, and some hard work. What holds us back from reaching the dizzying heights of the success we dream of is a completely different species of problem altogether. The barriers that we create are in our own minds, and they prevent us from growing to our full potential.
Read Now “The 4 Biggest Psychological Barriers for First-Time Entrepreneurs (And How to Break Through Them)”
Aristotle said “We are what we repeatedly do. Excellence then, is not an act, but a habit.” And it’s true – our habits are powerful things. They shape our lives and define our personalities.
Read Now “3 Habits That Shape the Lives of Successful Entrepreneurs”
Any good entrepreneur is almost always subconsciously geared to attract new customers. That sales funnel is constantly a priority – after all, more customers means more income. Much time and thought goes into that one activity – which is only natural, because it’s vital.
Read Now “Entrepreneurs: 5 Ways to Maximize Your Customer Lifetime Value and Loyalty”
If you’ve just built an app, finished writing an ebook, or you’re releasing an online course it’s important to find a way to get the word out about your product. Because let’s face it, the amount of noise on the internet is pretty crazy these days. The shear number of individuals and companies vying for your attention is overwhelming.
Read Now “The Way to Build Buzz for Your Next Digital Product in 2016”
“Work your fingers to the bone, what do you get? Boney fingers.” That’s the chorus line to a 1974 folk classic by Hoyt Axton. It’s also possibly the antithesis of the entrepreneurial mantra.
Read Now “7 Signs That You’re Addicted to Work (And How to Kick the Habit)”
Problem clients come in many disguises, and all of them make life difficult for us. There are the naggers and worriers, the penny-pinchers and the egomaniacs. Those idiosyncrasies can be challenging, especially when the pressure is on to complete the job and get paid.
If you’re able to spot the signs of a problem client right from the start, you can avoid a lot of trouble further down the line. Sometimes it’s best to simply drop them; they need a lot of attention, and that time and energy might better be spent elsewhere. However, sometimes you just need to grin and bear it – particularly when the job is a lucrative one.
Read Now “Beware of These 6 Problem Client Types (and Know How to Deal With Them)”
If you’re a regular reader of entrepreneurial articles, chances are you’ve come across this theme: “Follow your passion to success.” It’s an attractive idea – who doesn’t want to follow their passion and become successful?
What some of these articles neglect to point out, however, is that there’s a dark side to following your passion.
Read Now “Where is the Right Place for Passion in Your Online Business?”
Is your resignation letter typed out and ready? Are you dreaming of the day you’ll walk into your boss’s office and finally quit your job? Do you sometimes catch yourself daydreaming, imagining the look on his face?
Perhaps you keep that letter in the drawer on standby. Meanwhile, you continue to dream of quitting your unfulfilling job and blazing your own trail as an online entrepreneur. But there’s that one nagging question:
Read Now “5 Risks to Consider Before Quitting Your Job (And How to Reduce Them)”