Actions speak louder than words, and nothing is more important for you than how your customers are behaving.
When you don’t know what your customers are doing—what pages they’re visiting, what content they’re opting into, or even what time zone they’re in—you’re missing out on chances to get to know them and market to them more effectively.
Knowing what your leads are up to helps you understand them, what they’re interested in and how close they are to converting.
That’s one half of the battle. The other, of course, is actually reaching out and getting those almost-there contacts to convert.
With the right email automation toolkit, there’s one strategy that can help you win maximum insights and maximum conversions:behavioral segmentation.
Read Now “Behavioral Segmentation 101: How to See What Your Contacts Are Doing—Then Take Automatic Action”
It happened again.
Your email campaign—the one you worked so hard on—didn’t hit your benchmark goal.
It’s time to turn things around with email optimization. But where do you start?
Read Now “Email Campaigns Underperforming? Here’s Your Email Optimization Game Plan”
Your team is totally excited!
A new product feature just launched, and everyone is ready to share the news.
Now, you need to make sure your customers (and potential customers) are just as excited. And too many product update emails are just kind of boring. Or irrelevant. So, customers skip over them in their inboxes.
Fortunately, you can change that. Your product update emails can do far more than just tell your list that you’ve added something new to your app, SaaS product, or membership site. You can use product update emails as a tool to …
- Reassure new customers that they made the right choice
- Help customers complete a milestone
- Improve customer retention
Read Now “Refresh Your Product Update Emails for More Engagement & More Customers”
It always seems like a good idea to buy more donuts than you really need, doesn’t it?
Personally, I can never decide which kind to get, so I grab a couple extra. And then I grab an extra one, just in case a friend gets jealous and wants one … and before I know it, I’ve picked out a dozen. Someone will probably eat them, right?
But as the day goes on, the donuts get less and less attention, and the next day nobody’s even opening the box to see what flavors remain. They’ve gone stale.
If you’re watching your email open rates drop, you might know exactly what I’m talking about.
Read Now “Open Rates Dropping? Rescue Your List with a Stellar Reengagement Email Campaign”
It feels pretty nice to be recognized when you walk into a shop, doesn’t it?
The barista who remembers your name and your usual order. The cashier who thinks to tell you about a new product he knows you’ll like. The hardware store clerk who asks about your kids.
Many of us are used to shopping anonymously. But when a salesperson offers us a personalized experience based on our interests, it not only feels good, it also makes us more likely to buy, as numerous statistics attest.
As a marketer, you’re probably already soaking up as much information about your audience as possible. And you’d love to be able to act on that information with sophisticated email personalization (and get increased open rates, clickthroughs, and sales).
Read Now “5 Email Personalization Tricks to Increase Engagement (and How to Do It with Liquid)”
In some ways, working as a consultant makes marketing pretty straightforward. You’re the face of your brand, you’re in charge of your own schedule, and you get to see how your clients achieve success firsthand—and then inspire more potential clients with those results.
You generate a flywheel effect that propels your marketing ahead. In fact, I’d wager most longtime coaches and consultants I know have many more interested clients than they have time to take on.
But all that tends to happen once you’re already well established. How do you get to that point, without spending all your time scaring up clients?
One of the most effective tactics we’ve seen at Drip to continually—and automatically—get consulting clients is a free email mini course.
Read Now “[Free Blueprint] Try This 5-Part Email Course to Get Consulting Clients—Constantly”
If you’re serious about email marketing, you’re probably trying to build your email list from just about anywhere you can drop in an opt-in form.
You might be trying tactics such as …
- Encouraging blog readers to subscribe to your blog in the sidebar
- Dropping a “get updates” link in your site footer
- Offering white papers or other special resources on squeeze pages
- Asking people to join a special-deals list via an exit or entrance popup
Read Now “New Data: Here’s What Gets People to Hand Over Their Email Address (According to 1,000 U.S. Internet Users)”
Note: The following guest post by Christoph Engelhardt is pretty technical, and was written by a crafty developer who’s pushing Drip’s Workflows to their limit. Don’t be intimidated; you can still get amazing value from Workflows without using a more advanced approach like the one outlined below. But this post shows you what’s possible with Drip.
Take it away, Christoph…
I recently wanted to conduct an experiment in Drip that required me to split test the content of an email. Except there is no built-in way to do that in Drip (yet).
Read Now “Advanced Workflows: How to A/B Test Email Funnels in Drip for Dramatically Higher Conversions”
Given the choice, which would you rather read: a list of facts and statistics, or a riveting short story? Unless you’re that exceptional individual who loves stuffing his head with useless facts, you probably opted for the story.
With that in mind, does your marketing email sound more like a textbook? Are the people opening your message fighting the urge to yawn, or do your messages really grip their attention?
Read Now “What Great Storytellers Can Teach You about Email Marketing”
As an entrepreneur, you need to know how to create a highly recognizable tone of voice for email marketing.
You want to stand out from the crowd in your prospect’s inbox, and attract the right kind of attention by appealing to the right kind of emotions – after all, emotions provide the incentive to subscribe or find out more about you.
Whether you’re writing everything yourself, or employing an expert to do it for you, it’s important to be clear about what kind of voice you’re going to be using. You want copy that pushes all the right buttons.
Read Now “The 8 Tones of Voice in Email Copywriting (And What You Can Learn From Each)”