If you’re familiar with Drip, you’re more than likely also familiar with Brennan Dunn.
Not only was Brennan one of the very first Drip users, but he’s also a well-known serial entrepreneur who’s started and sold companies, and has deeply embedded Drip’s marketing automation capabilities into his businesses.
He’s even created comprehensive documentation of the entire marketing automation stack he’s built in Drip for his main business, Double Your Freelancing. And he’s giving it away for free.
If you’re not yet convinced of Brennan Dunn’s brilliance as a business owner, marketer, and Drip user, then forge ahead. Recently, I was given the opportunity to sit down with Brennan and ask him about all three of those hats he wears on a regular basis. I was nothing short of blown away by the gems he dropped throughout our conversation.
Here are five of the most valuable takeaways from the hour I spent with Brennan. Spoiler alert: My bonus sixth takeaway is to find (and buy) the shirt he wore. You’ll see it in the videos below; it’s fantastic.
OK, here we go. Wisdom of Brennan, take us away!
Read Now “5 Secrets to Business Success from Drip Master Brennan Dunn”
There’s a troublesome gap between most sales teams and marketing departments.
Marketers want lots of leads quickly, and they don’t have time to thoroughly vet every lead that comes through.
Sales teams, on the other hand, can’t afford to invest too much time pursuing leads that turn out to be unqualified.
That makes for wasted effort and frustration on both sides.
The ideal solution involves solid planning and boatloads of communication, and I’m not going to claim that software alone can get you there.
But it can certainly help.
Read Now “The 5-Step Marketing Automation Workflow Every Sales Team Needs”
Actions speak louder than words, and nothing is more important for you than how your customers are behaving.
When you don’t know what your customers are doing—what pages they’re visiting, what content they’re opting into, or even what time zone they’re in—you’re missing out on chances to get to know them and market to them more effectively.
Knowing what your leads are up to helps you understand them, what they’re interested in and how close they are to converting.
That’s one half of the battle. The other, of course, is actually reaching out and getting those almost-there contacts to convert.
With the right email automation toolkit, there’s one strategy that can help you win maximum insights and maximum conversions:behavioral segmentation.
Read Now “Behavioral Segmentation 101: How to See What Your Contacts Are Doing—Then Take Automatic Action”
It happened again.
Your email campaign—the one you worked so hard on—didn’t hit your benchmark goal.
It’s time to turn things around with email optimization. But where do you start?
Read Now “Email Campaigns Underperforming? Here’s Your Email Optimization Game Plan”
Your team is totally excited!
A new product feature just launched, and everyone is ready to share the news.
Now, you need to make sure your customers (and potential customers) are just as excited. And too many product update emails are just kind of boring. Or irrelevant. So, customers skip over them in their inboxes.
Fortunately, you can change that. Your product update emails can do far more than just tell your list that you’ve added something new to your app, SaaS product, or membership site. You can use product update emails as a tool to …
- Reassure new customers that they made the right choice
- Help customers complete a milestone
- Improve customer retention
Read Now “Refresh Your Product Update Emails for More Engagement & More Customers”
It always seems like a good idea to buy more donuts than you really need, doesn’t it?
Personally, I can never decide which kind to get, so I grab a couple extra. And then I grab an extra one, just in case a friend gets jealous and wants one … and before I know it, I’ve picked out a dozen. Someone will probably eat them, right?
But as the day goes on, the donuts get less and less attention, and the next day nobody’s even opening the box to see what flavors remain. They’ve gone stale.
If you’re watching your email open rates drop, you might know exactly what I’m talking about.
Read Now “Open Rates Dropping? Rescue Your List with a Stellar Reengagement Email Campaign”
It feels pretty nice to be recognized when you walk into a shop, doesn’t it?
The barista who remembers your name and your usual order. The cashier who thinks to tell you about a new product he knows you’ll like. The hardware store clerk who asks about your kids.
Many of us are used to shopping anonymously. But when a salesperson offers us a personalized experience based on our interests, it not only feels good, it also makes us more likely to buy, as numerous statistics attest.
As a marketer, you’re probably already soaking up as much information about your audience as possible. And you’d love to be able to act on that information with sophisticated email personalization (and get increased open rates, clickthroughs, and sales).
Read Now “5 Email Personalization Tricks to Increase Engagement (and How to Do It with Liquid)”
In some ways, working as a consultant makes marketing pretty straightforward. You’re the face of your brand, you’re in charge of your own schedule, and you get to see how your clients achieve success firsthand—and then inspire more potential clients with those results.
You generate a flywheel effect that propels your marketing ahead. In fact, I’d wager most longtime coaches and consultants I know have many more interested clients than they have time to take on.
But all that tends to happen once you’re already well established. How do you get to that point, without spending all your time scaring up clients?
One of the most effective tactics we’ve seen at Drip to continually—and automatically—get consulting clients is a free email mini course.
Read Now “[Free Blueprint] Try This 5-Part Email Course to Get Consulting Clients—Constantly”
If you’re serious about email marketing, you’re probably trying to build your email list from just about anywhere you can drop in an opt-in form.
You might be trying tactics such as …
- Encouraging blog readers to subscribe to your blog in the sidebar
- Dropping a “get updates” link in your site footer
- Offering white papers or other special resources on squeeze pages
- Asking people to join a special-deals list via an exit or entrance popup
Read Now “New Data: Here’s What Gets People to Hand Over Their Email Address (According to 1,000 U.S. Internet Users)”
Note: The following guest post by Christoph Engelhardt is pretty technical, and was written by a crafty developer who’s pushing Drip’s Workflows to their limit. Don’t be intimidated; you can still get amazing value from Workflows without using a more advanced approach like the one outlined below. But this post shows you what’s possible with Drip.
Take it away, Christoph…
I recently wanted to conduct an experiment in Drip that required me to split test the content of an email. Except there is no built-in way to do that in Drip (yet).
Read Now “Advanced Workflows: How to A/B Test Email Funnels in Drip for Dramatically Higher Conversions”