Marketing automation is the future of email marketing. That used to be debatable…I think at this point the debate is over.
Over the past 18 months, since Drip pioneered lightweight marketing automation by becoming the first email marketing tool to add dead-simple tagging and automation at a sub-$50 price point, there have been many fast-followers.
Since then, most of the major email marketing tools have announced some kind of email automation.
A few smaller competitors jumped on the bandwagon that we began, copying our lower-cost, lightweight approach, ease of use, our trigger/action interface, and even the words we’ve used to describe our features and other offerings.
But the problem with fast-followers is that they’re followers. Their idea of innovation is to look at what’s working for someone else and copy that company’s features, approach, pricing, and user interface.
But the one thing they can’t copy…is innovation.
We’re happy we made it here first, and that we played our part in moving the industry forward. We want everyone’s email marketing to get better, and if that happens through pushing our competition to pick up the pace…all the better.
The Next Evolution in Email Marketing
But the moment we launched automation we asked ourselves: what’s the next major innovation in email marketing?
And the answer, months in the making, will be live inside Drip tomorrow.
While I can’t yet tell you what it is, I can give you a few hints.
Read Now “Tomorrow…The Next Evolution in Email Marketing”