Announcing the 2017 Entrepreneurship Report: Here’s How 1,884 Entrepreneurs Are Succeeding Right Now

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What will entrepreneurial success and struggle look like in 2017?

The Drip team spends countless hours talking to entrepreneurs: our customers. But we also find it useful to step back and take a broader view from time to time—and that’s exactly what we’ve done with the first annual Drip Entrepreneurship Report.

Read Now “Announcing the 2017 Entrepreneurship Report: Here’s How 1,884 Entrepreneurs Are Succeeding Right Now”

[Cofounder Update] For the First Time in History, World-Class Marketing Automation Has a Free Plan

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Check out Drip’s no strings attached, forever-free plan

With my team at Drip, and more recently alongside the team at Leadpages, I’ve dedicated the past 4 years of my career to building one of the most powerful email marketing and automation tools in the world.

Read Now “[Cofounder Update] For the First Time in History, World-Class Marketing Automation Has a Free Plan”

Drip + Kajabi: Sell More Courses and Content by Keeping Your List Engaged Automatically

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Kajabi is a content platform designed especially for course and info-product creators—and those creators love them for it. It’s one of the software services I’ve been hearing the most praise for in the past year, and we’ve even used it on the Drip and Leadpages team to host interactive courses.

That’s one reason we’re excited to announce a full native integration between Drip and Kajabi. If you’ve been waiting for this to get started with Drip, click below to claim your free 21-day trial:

Read Now “Drip + Kajabi: Sell More Courses and Content by Keeping Your List Engaged Automatically”

World-Class Marketing Automation for $1/Month Free

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Update: As of October 2016, this plan is now free—forever. Check out our announcement post to get the details.

Less than 2 weeks ago I announced that we were acquired by Leadpages, with the intent of channeling their sizeable resources into delivering more value to our customers and accelerating growth.

And here we are, 14 days later, with the first examples of how we plan to do that.

Marketing Automation for $1/month

Today we’re launching the least expensive entry-level marketing automation plan you will find anywhere. It’s $1/month.

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Marketing Automation for Membership Sites: 4 Tips for Integrating Drip and MemberPress

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Recently, we teamed up with MemberPress to bring marketing automation and membership site software together in beautiful, blissful, holy matrimony.

Pairing marketing automation with your membership site lets you automatically segment your subscribers by membership level, and it’s a great way to make sure that members are getting exactly what they need straight to their inbox.

To celebrate the news, we’re bringing you some email marketing tips for membership sites. Read Now “Marketing Automation for Membership Sites: 4 Tips for Integrating Drip and MemberPress”

Workflows in the Wild: How the Love Story Between DNSimple & Drip Workflows Came To Be

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Antoine and the folks over at DNSimple received early access to Drip’s Workflows a few weeks ago. Like a kid at Disneyland, they couldn’t help but try every nook and cranny. In no time, DNSimple turned workflows into the core piece of their onboarding strategy.

In this guest post, Antoine pulls back the curtains on DNSimple’s use of Drip’s workflows.


Some things are meant to be reinvented. Take your beloved walkman from the 90s, for example. Sure it was one heck of a fashion statement and it worked like a charm, but eventually it became obsolete and lost its mojo: Have you ever tried to take a selfie or hail a ride with it?

Me neither.

The same goes for our onboarding emails in the pre-Workflows era. Up until a week ago, all we had at to greet and guide our new customers at DNSimple was one meager email. Yup, one.

No fancy template, no witty jokes, nothing special. Just that one email that’s been reliably plucking through since late 2010. This was, in some ways, our Walkman.

In a true “build a great product and they’ll come” fashion, we’ve been able to gain tens of thousands of customers over the years at DNSimple banking on the assumption that most people “don’t judge a book by its cover.”

Well, these times are over. It seems that every company out there – including our beloved competitors – have been bedazzling their ‘book covers’ lately. While the packaging doesn’t make a poor product any better, it definitely blurs the perceptions when it comes to shopping for it. Read Now “Workflows in the Wild: How the Love Story Between DNSimple & Drip Workflows Came To Be”

Today…We Do Our Best to Fix What You Hate About Email Marketing Software

This post discusses things you’ve told us again and again that infuriate you about email marketing software, and how we hope to fix them for you today.

Yesterday, I made a few grandiose predictions about where I think email marketing and automation are headed based on the most common complaints we hear about the dozens of email marketing tools our customers have used (including our own).

Unfortunately, it seems that a lot of things are still broken with email marketing software.

Here’s the shortlist:

  • Using “lists” to organize subscribers
  • Lack of tags & automation
  • Rats nests of automation rules
  • Absence of a visual campaign builder
  • Buggy visual campaign builders
  • Ugly/overly complex visual campaign diagrams
  • And several others…

Drip has been all set on the first 2 points for going on 2 years, but the more we’ve heard the other issues, the hotter the fire burned in our bellies to fix them.

It’s hard to stand by and watch people feel frustrated with the tools they’re using to run their businesses.

Enter Workflows
So we spent months researching, dissecting, and studying the best aspects and biggest shortfalls of today’s email marketing tools.

During the design process we focused on designing something to make your life easier. And we kept circling back to three goals:

  1. Make something that’s easy enough to learn without documentation
  2. Meet or exceed the capabilities of the most powerful tools available
  3. Make something that’s easy for you (the user) to maintain

With the above as our focus, today we launch the biggest feature to come out of Drip in 18 months. We hope it has a dramatic impact in how you communicate with your subscribers, and that it makes your life easier along the way.

Read Now “Today…We Do Our Best to Fix What You Hate About Email Marketing Software”

Tomorrow…The Next Evolution in Email Marketing

Marketing automation is the future of email marketing. That used to be debatable…I think at this point the debate is over.

Over the past 18 months, since Drip pioneered lightweight marketing automation by becoming the first email marketing tool to add dead-simple tagging and automation at a sub-$50 price point, there have been many fast-followers.

Since then, most of the major email marketing tools have announced some kind of email automation.

A few smaller competitors jumped on the bandwagon that we began, copying our lower-cost, lightweight approach, ease of use, our trigger/action interface, and even the words we’ve used to describe our features and other offerings.

But the problem with fast-followers is that they’re followers. Their idea of innovation is to look at what’s working for someone else and copy that company’s features, approach, pricing, and user interface.

But the one thing they can’t copy…is innovation.

We’re happy we made it here first, and that we played our part in moving the industry forward. We want everyone’s email marketing to get better, and if that happens through pushing our competition to pick up the pace…all the better.

The Next Evolution in Email Marketing
But the moment we launched automation we asked ourselves: what’s the next major innovation in email marketing?

And the answer, months in the making, will be live inside Drip tomorrow.

While I can’t yet tell you what it is, I can give you a few hints.

Read Now “Tomorrow…The Next Evolution in Email Marketing”