Tutorial: Use Progressive Profiling to Segment Your Audience with Laser Precision

Note: We recommend watching this tutorial in fullscreen mode for clearest viewing—just click the rectangle in the lower right corner of the video.

In the video above, Drip product expert Josh Braaten breaks down how to profile your subscribers for higher conversions.

Below, I’m going to show you step-by-step how to build the type of survey shown in this video.

But first, let’s talk about the “why” behind progressive profiling and how it can increase your conversions.

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Email List Management Best Practices: The Complete Guide to Managing a Healthy, Responsive Email List

email list management best practices image

Want to know one of the easiest ways to generate more revenue fast?

Put together an irresistible offer and email it to prospects on your list.

Sounds simple, right?

Everyone has a network. Whether you have 5,000 subscribers, 500 connections on LinkedIn, or just a spreadsheet with 50 of your clients, I can guarantee that you have people who can benefit from hearing about what you’re up to.

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The Ultimate Guide to Lead Scoring: How to Zero in on Your Most Valuable Subscribers

lead scoring tn

As far as email marketing automation goes, lead scoring might be the most powerful feature you can use to increase conversions overnight.

It’s also a feature that’s poorly understood, and as a result, underutilized by businesses in virtually every industry.

In this guide, I’m going to make you the exception in your market.

By the end of reading this post, you will know more about lead scoring than 95% of business owners. And you’ll have a proven game plan to start scoring (and converting) your leads automatically.

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How to Create (and Then Simplify) Your 2017 Email Marketing Calendar

How to Create Your 2017 Email Marketing Calendar

I’m a sucker for a brand new planner. In college, I would spend hours online, researching the format I wanted for a planner and the design I wanted on the front. And then I would spend the entire school year filling it in with ridiculous detail, eventually causing it to practically fall apart in my hands.

Now, not everyone is quite as nerdy as I am about planning. But there’s no denying that having a plan in place makes your life a lot easier—especially when it comes to email marketing.

A good email marketing calendar can help you avoid overloading your contacts, improve open rates, get to know your customers better, and, ultimately, boost your revenue. If you have a team, it helps to coordinate everyone in a central location.

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Time to Do Some Email List Cleaning? When & Why to Delete Subscribers

Time to Do Some Email List Cleaning? Here's Why Regular Pruning Is Important

I just checked my inbox, and I’ve already received 42 emails today.

It’s not even lunchtime yet.

This seems like a lot to me, but research says my inbox is pretty typical. A 2015 study from market research firm The Radicati Group reported that the average business email user received 88 emails per day—12 of which were either spam or “graymail,” email from legitimate sources that the user no longer opens or wants to receive.

In my own case, many of these emails—a majority, even—are unwanted and irrelevant marketing emails.

As an email recipient, boring emails aren’t much of a problem to me. I can click “Delete” or “Spam,” or simply let every message that’s filtered into my promotions tab or spam folder go unopened.

But if I’m the marketer on the other side, this is a huge problem. I need people to engage with the emails I send them.

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How to Build a Detailed Customer Persona That Informs All of Your Marketing

customer persona

Marketing without a customer persona is like shooting thousands of arrows into the darkness, hoping that at least one of them will hit. It’s a numbers game – for every single hit, there are plenty of misses.

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SaaS: 7 Types Of Social Media Updates That Drive Traffic And Generate Buzz About Your Company

Ape

 

Every SaaS startup on earth wants more “buzz” and attention. After all, once your website is built to capture leads, what’s better than getting a flood free traffic into your funnel?

Perhaps you’ve planted yourself in the social media garden, and started sharing content – but there are so many other companies vying for people’s attention, it’s hard to build an audience.

That’s why your social media posts need to offer something irresistible. It’s not enough to just put your name out there – you need content that will delight, excite and invite people, and drive the traffic right to your website.

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7 Tips For Creating Video Content That’ll Boost Your Conversions

video camera

Video content is a powerful way to engage with people. It gives you another medium to produce content and lets you add some personality to your marketing. Besides impressing and reassuring your clients, video can significantly increase your conversion rates.

According to HighQ:

  • Online video now accounts for 50% of all mobile traffic
  • Using the word “Video” in an email subject line boosts open rates by 19%
  • 78% of people watch videos online every week

Perhaps you’ve read all about it, but you’re still thinking that creating video content is too time-consuming or expensive. It can seem a bit daunting. Besides, a shabby video could be a marketing disaster, and shooting a good one is not as simple as setting up the webcam and hitting Record.

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7 Mind-Blowing Books Every Startup Founder Needs To Read

books pixabay

For any entrepreneur, the most powerful tool of all is the mind. The way you think, dream, create, and make decisions has a huge impact on your personal success. Without regular inspiration, it’s easy to fall into a mental rut.

Running a business probably takes up most of your time, but it’s important to make the time to feed your mind, recharge your spirit and fire up your motivation.

A good book can do all of that in the few hours it takes to read from cover to cover. Whether it’s an e-book or a good old-fashioned hardcover, the right words can expand your worldview and enrich you. You can get a fresh angle and the stimulation you need to take your online gig to the next level.

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Case Study: How Adrian Rosebrock Optimizes Drip Campaigns to Create Lifelong Customers

pyimagesearch

This is a case study on how one of our customers, Adrian Rosebrock of PyImageSearch, uses Drip to increase profits with email marketing. Drip also played a crucial role in making his Kickstarter campaign successful.

In this post, Adrian shares how he uses Drip for capturing and nurturing subscribers, serving his customers, selling products people love, and growing his business.

Who Is Adrian & PyImageSearch?

Hey, my name is Adrian Rosebrock. I run PyImageSearch.com, a blog dedicated to teaching developers, programmers, and students computer vision. Computer vision is a field of study that includes methods for acquiring, processing, and interpreting the contents of an image.
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