As far as email marketing automation goes, lead scoring might be the most powerful feature you can use to increase conversions overnight.
It’s also a feature that’s poorly understood, and as a result, underutilized by businesses in virtually every industry.
In this guide, I’m going to make you the exception in your market.
By the end of reading this post, you will know more about lead scoring than 95% of business owners. And you’ll have a proven game plan to start scoring (and converting) your leads automatically.
Read Now “The Ultimate Guide to Lead Scoring: How to Zero in on Your Most Valuable Subscribers”
I’m a sucker for a brand new planner. In college, I would spend hours online, researching the format I wanted for a planner and the design I wanted on the front. And then I would spend the entire school year filling it in with ridiculous detail, eventually causing it to practically fall apart in my hands.
Now, not everyone is quite as nerdy as I am about planning. But there’s no denying that having a plan in place makes your life a lot easier—especially when it comes to email marketing.
A good email marketing calendar can help you avoid overloading your contacts, improve open rates, get to know your customers better, and, ultimately, boost your revenue. If you have a team, it helps to coordinate everyone in a central location.
Read Now “How to Create (and Then Simplify) Your 2017 Email Marketing Calendar”
I just checked my inbox, and I’ve already received 42 emails today.
It’s not even lunchtime yet.
This seems like a lot to me, but research says my inbox is pretty typical. A 2015 study from market research firm The Radicati Group reported that the average business email user received 88 emails per day—12 of which were either spam or “graymail,” email from legitimate sources that the user no longer opens or wants to receive.
In my own case, many of these emails—a majority, even—are unwanted and irrelevant marketing emails.
As an email recipient, boring emails aren’t much of a problem to me. I can click “Delete” or “Spam,” or simply let every message that’s filtered into my promotions tab or spam folder go unopened.
But if I’m the marketer on the other side, this is a huge problem. I need people to engage with the emails I send them.
Read Now “Time to Do Some Email List Cleaning? When & Why to Delete Subscribers”
Marketing without a customer persona is like shooting thousands of arrows into the darkness, hoping that at least one of them will hit. It’s a numbers game – for every single hit, there are plenty of misses.
Read Now “How to Build a Detailed Customer Persona That Informs All of Your Marketing”
Every SaaS startup on earth wants more “buzz” and attention. After all, once your website is built to capture leads, what’s better than getting a flood free traffic into your funnel?
Perhaps you’ve planted yourself in the social media garden, and started sharing content – but there are so many other companies vying for people’s attention, it’s hard to build an audience.
That’s why your social media posts need to offer something irresistible. It’s not enough to just put your name out there – you need content that will delight, excite and invite people, and drive the traffic right to your website.
Read Now “SaaS: 7 Types Of Social Media Updates That Drive Traffic And Generate Buzz About Your Company”
Video content is a powerful way to engage with people. It gives you another medium to produce content and lets you add some personality to your marketing. Besides impressing and reassuring your clients, video can significantly increase your conversion rates.
According to HighQ:
- Online video now accounts for 50% of all mobile traffic
- Using the word “Video” in an email subject line boosts open rates by 19%
- 78% of people watch videos online every week
Perhaps you’ve read all about it, but you’re still thinking that creating video content is too time-consuming or expensive. It can seem a bit daunting. Besides, a shabby video could be a marketing disaster, and shooting a good one is not as simple as setting up the webcam and hitting Record.
Read Now “7 Tips For Creating Video Content That’ll Boost Your Conversions”
For any entrepreneur, the most powerful tool of all is the mind. The way you think, dream, create, and make decisions has a huge impact on your personal success. Without regular inspiration, it’s easy to fall into a mental rut.
Running a business probably takes up most of your time, but it’s important to make the time to feed your mind, recharge your spirit and fire up your motivation.
A good book can do all of that in the few hours it takes to read from cover to cover. Whether it’s an e-book or a good old-fashioned hardcover, the right words can expand your worldview and enrich you. You can get a fresh angle and the stimulation you need to take your online gig to the next level.
Read Now “7 Mind-Blowing Books Every Startup Founder Needs To Read”
This is a case study on how one of our customers, Adrian Rosebrock of PyImageSearch, uses Drip to increase profits with email marketing. Drip also played a crucial role in making his Kickstarter campaign successful.
In this post, Adrian shares how he uses Drip for capturing and nurturing subscribers, serving his customers, selling products people love, and growing his business.
Who Is Adrian & PyImageSearch?
Hey, my name is Adrian Rosebrock. I run PyImageSearch.com, a blog dedicated to teaching developers, programmers, and students computer vision. Computer vision is a field of study that includes methods for acquiring, processing, and interpreting the contents of an image.
Read Now “Case Study: How Adrian Rosebrock Optimizes Drip Campaigns to Create Lifelong Customers”
In Peter Thiel’s book Zero To One, the billionaire angel investor Thiel writes:
“If you can’t monopolize a unique solution for a small market, you’ll be stuck with vicious competition.”
Same goes for your consulting business.
While Thiel’s book is aimed at Silicon Valley startup founders, the fact is that independent consultants and agency owners have the same opportunity – and threat – when choosing a market.
If you successfully form a monopoly, you’ll reap massive rewards and earn a lifestyle you really want.
But if you get grouped in with all the other low-cost providers, then you’ll find yourself in a frustrating race to the bottom, making pots of coffee and putting in long hours.
The question is…
How do you create a unique offering?
And what market can you monopolize with your skills?
Read Now “Consultants: 3 Counterintuitive Ways To Stand Out and Attract High Value Clients”
Do you run a consulting business? Take a quick glance at your to-do list for today. Lots of small tasks, or a few big to-do’s?
How many of your tasks are directly related to winning more consulting engagements?
You want to be sure that your activities are moving you toward the kind of clients and income you really want as a consultant.
In the book 80/20 Sales and Marketing, Perry Marshall writes:
“The 80/20 Curve says that if you have five clients, one is going to be 40% of your business. And if you have 500 clients, the biggest one is going to be 10% of your business.”
In this post, you’re going to learn some practical tips to help you identify the activities that help you land bigger deals as a consultant, systematize your processes, and help you make these repeatable habits to grow your business.
Let’s dive in.
Read Now “Consultants: Spend More Time On These 6 Activities That Actually Grow Your Business”