Tutorial: Use Progressive Profiling to Segment Your Audience with Laser Precision

Note: We recommend watching this tutorial in fullscreen mode for clearest viewing—just click the rectangle in the lower right corner of the video.

In the video above, Drip product expert Josh Braaten breaks down how to profile your subscribers for higher conversions.

Below, I’m going to show you step-by-step how to build the type of survey shown in this video.

But first, let’s talk about the “why” behind progressive profiling and how it can increase your conversions.

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Email List Management Best Practices: The Complete Guide to Managing a Healthy, Responsive Email List

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Want to know one of the easiest ways to generate more revenue fast?

Put together an irresistible offer and email it to prospects on your list.

Sounds simple, right?

Everyone has a network. Whether you have 5,000 subscribers, 500 connections on LinkedIn, or just a spreadsheet with 50 of your clients, I can guarantee that you have people who can benefit from hearing about what you’re up to.

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[Case Study] How The Kewl Shop Grew Their Ecommerce Revenue by 22% with Marketing Automation

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Today you’re going to learn how The Kewl Shop CEO Charles Fitzgerald grew his ecommerce company’s revenues by 22% in 12 months with minimal added costs.

You’re going to see how Charles continuously converts 5% of email prospects into customers.

And you’ll see the exact automated email campaigns that trigger based on subscriber behavior, so Charles barely has to touch his system for it to keep increasing profits.

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How 3 Entrepreneurs Built 6-Figure Businesses by Sending Daily Emails

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There’s an old adage in the world of direct-response advertising:

“The money’s in the list.”

When it comes to email marketing, though, it might be more accurate to say that the money is in your relationship with your email list.

It’s not just about your total subscriber count; it’s about how many people look forward to every email you send. Even if you’re emailing them seven days a week. That’s the kind of audience that can take you from an email list to a 6-figure business.

And recently, I talked to three entrepreneurs who have taken that exact journey.

Here are three entrepreneurs who built entire businesses around sending daily emails:

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4 Marketing Ideas for Small Business You Can Launch in Under 2 Hours

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Are you looking for ideas to grow your small business—without spending all your time on marketing?

When you’re running a small business, you’re tasked with doing about a hundred different jobs.

You’re managing a team. Staying on top of expenses. Fulfilling products and services for customers. And doing about a million other things as they crop up.

Truthfully, you only have a few hours per week to focus on marketing. And yet, with those few hours you invest, you need ideas that will actually work.

That’s where this guide comes in.

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Email List Building Strategy: How to Get Your First 100 Subscribers Fast with $200 in Paid Advertising

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When you’re looking to launch an online business, it’s easy to get caught in the trap of overthinking everything.

You read blog posts.

You listen to podcasts.

You go back and forth on “picking a niche.”

Then, at some point in your journey, you might be relieved to discover the minimum viable audience approach to building a business.

With the MVA approach, you build an email list around a certain topic, ask your subscribers about their problems, and they tell you what they would pay for.

If Product Hunt started out as a email list and turned into a 400,000-person community, there’s no reason you can’t build a list that eventually turns into a huge brand. Right?

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[Case Study] How One Agency Added $35K/Month in Recurring Revenue by Selling Digital Products with Drip

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If you’re a consultant, the benefits of building your own digital product are big: more leads, more passive income, more authority … and less work.

thoughtbot is a web development agency that’s been able to add $35,000/mo in recurring revenue from digital products (on top of their income from client projects).

But before we jump into their success story, you can download an entire swipe file that will help you follow thoughtbot’s example.

In this case study, we’ll break down how ANY consultant, freelancer, or agency owner can add a second stream of income by productizing their skills—the same ones clients need—and packaging them in digital products to teach others.

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The Post-Purchase Order Bump: Try This Ecommerce Email Funnel to Boost Your Customer Lifetime Value

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I want to talk to you about a number that’s directly tied to your revenue.

It’s a massive predictor of ecommerce success. In fact, nearly every kind of company should be tracking this. And yet way too few of them do.

I’m talking about customer lifetime value.

Customer lifetime value (or CLV) isn’t just important because it tells you how much revenue each customer produces. It also tells you exactly how much you can afford to spend to acquire a customer.

And when you start tracking CLV, you can focus on making more from each lead, instead of always trying to generate new customers. As an example, one online retailer, QIS Packaging, started started focusing on CLV by selling more to existing customers and got an 830% ROI.

If you need to calculate CLV for your business, Kissmetrics has a great guide. (Seriously, it only takes 10 seconds.)

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The Ultimate Guide to Lead Scoring: How to Zero in on Your Most Valuable Subscribers

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As far as email marketing automation goes, lead scoring might be the most powerful feature you can use to increase conversions overnight.

It’s also a feature that’s poorly understood, and as a result, underutilized by businesses in virtually every industry.

In this guide, I’m going to make you the exception in your market.

By the end of reading this post, you will know more about lead scoring than 95% of business owners. And you’ll have a proven game plan to start scoring (and converting) your leads automatically.

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Drip Conversion Reports: How to Calculate Your ROI on Any Drip Campaign in 60 Seconds (Without Touching Google Analytics)

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“What gets measured, gets managed.” – Peter Drucker

Wouldn’t it be awesome if you knew the exact marketing channels that were bringing the highest-value subscribers into your business?

Luckily, this is easier than you’d think.

Today, I’m going to show you how to use Drip’s simple conversion tracking to answer some powerful questions in your business.

Questions like:

  • What’s the average conversion rate of your drip email sequence?
  • Which email in your sequence closes the most sales?
  • What’s your average value per email lead from Facebook advertising? How does that compare to Google AdWords?
  • Which Facebook targeting options get you the most PROFITABLE email subscribers? (Hint: it’s not always the audience with the cheapest cost-per-lead …)

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