It’s easy for your newsletters to fall into a rut.
They go out every week or every month, and after a few months you may stop and think to yourself: shoot, I have no idea what kind of content people even enjoy in these.
You realize you’re doing your newsletter the way it’s always been done … because it’s always been done that way. And it’s time to hit refresh.
Read Now “5 Ways to Refresh Your Email Newsletter Content (And Revive Your Automated Campaigns at the Same Time)”
A lot goes into every email you send.
You brainstorm subject lines, create actionable, helpful content, and hit send at a time of day you think your ideal customer would be reading email. You consider every detail, from the sender name and the reply email address, to what goes into your email signature.
And then you hit send and cross your fingers that it worked, right?
Of course not.
If you’re not tracking your emails, you might as well be shouting into the void. And now, we’ve made it even easier to track the impact of your Drip emails in Google Analytics with global UTM settings.
That’s right: you can now automatically track site visitors from every link in every email you send with Drip, with one easy setting.
Read Now “Track the Impact of Your Emails with Drip, Google Analytics, and Our New Global UTM Controls”
One of the struggles of building a nonprofit marketing strategy is that your volunteers only have so much time and energy to learn new technology. If you can find something that simply works, you can save valuable volunteer time.
Our very own Josh Braaten, Director of Customer Acquisition at Leadpages and Drip, knows firsthand how challenging technological hurdles can be for nonprofit organizations. He also serves as Membership Director of the Minnesota Search Engine Marketing Association (MnSearch), where he has implemented a system with Drip and Eventbrite to drive event signups and sign up more members.
Read Now “[Case Study] How Nonprofit MnSearch Used Drip + Eventbrite to Get 10% More New Memberships”
When you get into the habit of it, email marketing can be pretty straightforward. You take the time to set up workflows and campaigns that you need, adding in new promotions and keeping evergreen workflows fresh, and you send out your regular newsletter.
But without noticing it, your team could be falling into some email marketing mistakes that can lower your open rates, mess with your analytics, and even keep your emails from showing up in subscribers’ inboxes at all.
Nobody’s perfect, but you can overcome some of the most common mistakes we’ve seen here at Drip with a few simple fixes—if you know what you’re doing wrong.
Read Now “10 Email Marketing Mistakes Even Experienced Teams Make”
A new year means a fresh start, and for your business it might mean a lot of new goals. At this point, you’ve had time to analyze your results and statistics from the past year and decide where you’d like those numbers to be at the end of 2017.
If you spent January planning out your marketing goals—what you hope to achieve, which numbers you might realistically hit if you stretch—now you have a different task in front of you. Maybe one you’ve been putting off.
Now it’s time to start breaking down how you’re going to achieve those goals.
Read Now “Accomplish Your 2017 Marketing Goals with These 5 Automated Workflows”
If your company offers a free trial period, it may be the single most critical time in your relationship with your customer.
You have to ensure that they complete your registration process and get them using your software. Then you need to know that they understand the tool they’re using, and they see the value in using your product.
All of this before they’ve even signed on as a paying customer.
Read Now “Convert Free Trial Users by Adding These 4 Rules to Your SaaS Marketing Strategy”
I’m a sucker for a brand new planner. In college, I would spend hours online, researching the format I wanted for a planner and the design I wanted on the front. And then I would spend the entire school year filling it in with ridiculous detail, eventually causing it to practically fall apart in my hands.
Now, not everyone is quite as nerdy as I am about planning. But there’s no denying that having a plan in place makes your life a lot easier—especially when it comes to email marketing.
A good email marketing calendar can help you avoid overloading your contacts, improve open rates, get to know your customers better, and, ultimately, boost your revenue. If you have a team, it helps to coordinate everyone in a central location.
Read Now “How to Create (and Then Simplify) Your 2017 Email Marketing Calendar”
Building an email list is often touted as one of the most valuable things you can invest in as a blogger, and it’s easy to see why. You “own” your email list, so no algorithm changes or hot new social media platforms are going to decrease your traffic. Plus, you can reach out to users where they’re most likely to be receptive and click through to your site.
And it pays off. In a recent survey, ConvertKit found that bloggers who use email marketing earn 447% more revenue than those who don’t.
Read Now “7 Ways to Automate Your Blog Marketing and Get Subscribers Nonstop”
It’s easy to forget when you’re wading through an inbox filled with ads, newsletters, and mass updates. But email can actually be an incredibly personal medium.
At its best, opening your inbox is a chance to be surprised by thoughtful messages that are truly just for you, creating a moment of one-to-one connection.
Read Now “Delight Your List with These 3 Types of Customer Appreciation Emails”
It always seems like a good idea to buy more donuts than you really need, doesn’t it?
Personally, I can never decide which kind to get, so I grab a couple extra. And then I grab an extra one, just in case a friend gets jealous and wants one … and before I know it, I’ve picked out a dozen. Someone will probably eat them, right?
But as the day goes on, the donuts get less and less attention, and the next day nobody’s even opening the box to see what flavors remain. They’ve gone stale.
If you’re watching your email open rates drop, you might know exactly what I’m talking about.
Read Now “Open Rates Dropping? Rescue Your List with a Stellar Reengagement Email Campaign”