One of the best things about marketing automation is the ability to use the information you know about your leads to do things like segment users and customize email content.
But if you aren’t able to find that information when you need it, or it’s in the wrong form to be used in your context, you’re collecting it for nothing. The value of your marketing automation system depends on both what information you collect about users and how you store that information.
Read Now “3 Email List Segmentation Essentials: Tags, Custom Fields and Events”
When your customers buy anything online, they probably expect to see an email within a few minutes, confirming their purchase. But that’s just the beginning of the possibilities when you can tie your email marketing to your checkout process.
With SamCart and Drip, you can boost initial revenue from new customers and continue engaging them to build an even stronger relationship (and more value) over time.
Read Now “Drip + SamCart: How to Handle Seamless Customer Communications & Upsells from Checkout to Inbox”
What kind of subject line will get your leads to open emails?
How do you avoid sounding spammy?
What is the best tone to use?
There are a lot of questions that come to mind when you’re trying to write the perfect email. And when there are sales on the line, these email copywriting questions can become even more complex.
Read Now “Your (Surprisingly Simple) Guide to Email Copywriting That Closes Sales”
Who doesn’t love an online quiz?
Even if you don’t really care what Disney princess best defines you, or what age you “really” are, some part of you wants to find out.
Quizzes get at something deep inside your brain, reinforcing or challenging your sense of yourself or your knowledge. When you get the final results, you either nod in recognition or laugh at how wrong it was—and then you might click “Share Results” to let the world know, too. (BuzzFeed quizzes get up to 75% of their traffic from social media.)
Read Now “Drip + Interact: How to Use Online Quizzes to Generate and Profile Leads”
Every marketing automation platform handles its automation a little differently: different visuals, different terminology, different interfaces.
There’s a method behind it all, but it’s not always obvious to new automation users. And while we think Drip’s automation structure is pretty newbie-friendly, the fact remains that there are often several ways to reach a specific automation goal.
And even when several roads lead to the same destination, you still might want a map to get there as quickly and smoothly as possible.
Read Now “Workflows, Rules & Campaigns: 3 Automation Elements to Optimize Your Email Marketing Strategy”
You’ve been watching the calendar.
You’ve been watching your sales figures.
And as it slowly becomes clear that you aren’t going to hit your numbers, you start brainstorming. What discount to offer? What bonus to create?
You know you need a killer promotion to push you over the edge this month.
Read Now “Your Powerful Promotion Email Blueprint: Writing & Sending Emails That Get Instant Sales”
It’s easy for your newsletters to fall into a rut.
They go out every week or every month, and after a few months you may stop and think to yourself: shoot, I have no idea what kind of content people even enjoy in these.
You realize you’re doing your newsletter the way it’s always been done … because it’s always been done that way. And it’s time to hit refresh.
Read Now “5 Ways to Refresh Your Email Newsletter Content (And Revive Your Automated Campaigns at the Same Time)”
A lot goes into every email you send.
You brainstorm subject lines, create actionable, helpful content, and hit send at a time of day you think your ideal customer would be reading email. You consider every detail, from the sender name and the reply email address, to what goes into your email signature.
And then you hit send and cross your fingers that it worked, right?
Of course not.
If you’re not tracking your emails, you might as well be shouting into the void. And now, we’ve made it even easier to track the impact of your Drip emails in Google Analytics with global UTM settings.
That’s right: you can now automatically track site visitors from every link in every email you send with Drip, with one easy setting.
Read Now “Track the Impact of Your Emails with Drip, Google Analytics, and Our New Global UTM Controls”
One of the struggles of building a nonprofit marketing strategy is that your volunteers only have so much time and energy to learn new technology. If you can find something that simply works, you can save valuable volunteer time.
Our very own Josh Braaten, Director of Customer Acquisition at Leadpages and Drip, knows firsthand how challenging technological hurdles can be for nonprofit organizations. He also serves as Membership Director of the Minnesota Search Engine Marketing Association (MnSearch), where he has implemented a system with Drip and Eventbrite to drive event signups and sign up more members.
Read Now “[Case Study] How Nonprofit MnSearch Used Drip + Eventbrite to Get 10% More New Memberships”
When you get into the habit of it, email marketing can be pretty straightforward. You take the time to set up workflows and campaigns that you need, adding in new promotions and keeping evergreen workflows fresh, and you send out your regular newsletter.
But without noticing it, your team could be falling into some email marketing mistakes that can lower your open rates, mess with your analytics, and even keep your emails from showing up in subscribers’ inboxes at all.
Nobody’s perfect, but you can overcome some of the most common mistakes we’ve seen here at Drip with a few simple fixes—if you know what you’re doing wrong.
Read Now “10 Email Marketing Mistakes Even Experienced Teams Make”