One of the struggles of building a nonprofit marketing strategy is that your volunteers only have so much time and energy to learn new technology. If you can find something that simply works, you can save valuable volunteer time.
Our very own Josh Braaten, Director of Customer Acquisition at Leadpages and Drip, knows firsthand how challenging technological hurdles can be for nonprofit organizations. He also serves as Membership Director of the Minnesota Search Engine Marketing Association (MnSearch), where he has implemented a system with Drip and Eventbrite to drive event signups and sign up more members.
Read Now “[Case Study] How Nonprofit MnSearch Used Drip + Eventbrite to Get 10% More New Memberships”
When you get into the habit of it, email marketing can be pretty straightforward. You take the time to set up workflows and campaigns that you need, adding in new promotions and keeping evergreen workflows fresh, and you send out your regular newsletter.
But without noticing it, your team could be falling into some email marketing mistakes that can lower your open rates, mess with your analytics, and even keep your emails from showing up in subscribers’ inboxes at all.
Nobody’s perfect, but you can overcome some of the most common mistakes we’ve seen here at Drip with a few simple fixes—if you know what you’re doing wrong.
Read Now “10 Email Marketing Mistakes Even Experienced Teams Make”
A new year means a fresh start, and for your business it might mean a lot of new goals. At this point, you’ve had time to analyze your results and statistics from the past year and decide where you’d like those numbers to be at the end of 2017.
If you spent January planning out your marketing goals—what you hope to achieve, which numbers you might realistically hit if you stretch—now you have a different task in front of you. Maybe one you’ve been putting off.
Now it’s time to start breaking down how you’re going to achieve those goals.
Read Now “Accomplish Your 2017 Marketing Goals with These 5 Automated Workflows”
If your company offers a free trial period, it may be the single most critical time in your relationship with your customer.
You have to ensure that they complete your registration process and get them using your software. Then you need to know that they understand the tool they’re using, and they see the value in using your product.
All of this before they’ve even signed on as a paying customer.
Read Now “Convert Free Trial Users by Adding These 4 Rules to Your SaaS Marketing Strategy”
I’m a sucker for a brand new planner. In college, I would spend hours online, researching the format I wanted for a planner and the design I wanted on the front. And then I would spend the entire school year filling it in with ridiculous detail, eventually causing it to practically fall apart in my hands.
Now, not everyone is quite as nerdy as I am about planning. But there’s no denying that having a plan in place makes your life a lot easier—especially when it comes to email marketing.
A good email marketing calendar can help you avoid overloading your contacts, improve open rates, get to know your customers better, and, ultimately, boost your revenue. If you have a team, it helps to coordinate everyone in a central location.
Read Now “How to Create (and Then Simplify) Your 2017 Email Marketing Calendar”
Building an email list is often touted as one of the most valuable things you can invest in as a blogger, and it’s easy to see why. You “own” your email list, so no algorithm changes or hot new social media platforms are going to decrease your traffic. Plus, you can reach out to users where they’re most likely to be receptive and click through to your site.
And it pays off. In a recent survey, ConvertKit found that bloggers who use email marketing earn 447% more revenue than those who don’t.
Read Now “7 Ways to Automate Your Blog Marketing and Get Subscribers Nonstop”
It’s easy to forget when you’re wading through an inbox filled with ads, newsletters, and mass updates. But email can actually be an incredibly personal medium.
At its best, opening your inbox is a chance to be surprised by thoughtful messages that are truly just for you, creating a moment of one-to-one connection.
Read Now “Delight Your List with These 3 Types of Customer Appreciation Emails”
It always seems like a good idea to buy more donuts than you really need, doesn’t it?
Personally, I can never decide which kind to get, so I grab a couple extra. And then I grab an extra one, just in case a friend gets jealous and wants one … and before I know it, I’ve picked out a dozen. Someone will probably eat them, right?
But as the day goes on, the donuts get less and less attention, and the next day nobody’s even opening the box to see what flavors remain. They’ve gone stale.
If you’re watching your email open rates drop, you might know exactly what I’m talking about.
Read Now “Open Rates Dropping? Rescue Your List with a Stellar Reengagement Email Campaign”
Most marketing funnels focus on taking your leads and converting them into customers.
It makes sense. Without customers, your business doesn’t exist. But if your customer journey stops at the point of making a sale, you’re missing out on an absolute marketing gold mine: your own customers.
Selling to an existing customer is easier and less expensive than selling to non-customers. They’ve already shown confidence in you. They know the benefits of having your product. They’ve formed a relationship with you.
So, what’s the next step in that relationship? It starts with a great post-purchase email sequence—the kind that can help turn your customers into repeat customers and vocal supporters of your brand.
Read Now “Boost Your Sales Automatically with This Post-Purchase Email Sequence”
Bigger brands do it all the time: they seem to know you, sending tailored emails based on your interests, products you’ve viewed, and other information they’ve collected about you.
Targeted email marketing is a secret weapon that can help boost your open rates and conversion rates. Personalized subject lines can boost your open rates 26 percent, but targeted email marketing goes way beyond names.
From the outside, it might look like you need access to big data and big-budget tools to make it happen. But in fact, you can start getting targeted with your email marketing from the moment you start building your list. Here are a few of the simplest and most effective ways to do it.
Read Now “How Do You Actually Implement Targeted Email Marketing (Without Tons of Extra Time and Resources)?”