Oops! How to Send an Apology Email That Turns Your Mistake Around

You spent all day perfecting your email copy.

You do one last proofread, and everything looks great.

So you hit send. But guess what?

You inserted the wrong link to the sales page in the email.

Uh, oh! Facepalm.

Don’t panic. It’s possible to turn this simple mistake into an opportunity with an apology email.

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7 Tips to Lower Your Unsubscribe Rate & Turn Email Marketing Haters into Lovers

You’ve overcome some major hurdles to bring your small business to the digital arena. Your website is up and running, your email list is growing, and you’ve seen a bump up in your bottom line.

Despite some serious gains, there’s one number keeping you up at night: your email unsubscribe rate.

It’s hard to come to terms with an unengaged audience (why would anyone not want to keep in the loop about your business?). And frustrations can truly start mounting when you keep trying to find the magic formula for boosting subscriptions.

It’s time for a cold, hard truth: Some people simply don’t like marketing emails. At least not when they’re sent the way most people send them.

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Email Segmentation Strategies: 4 Ways to Customize Every Subscriber’s Experience

Are you looking for new ways to personalize your emails?

We both know there’s more to email personalization than name fields. And yet that’s where many companies’ email personalization strategies begin and end.

Why? In most cases, I’m guessing it’s because they don’t have a solid email segmentation strategy.

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The Ultimate Email Deliverability Guide: 9 Ways to Get More of Your Emails into Your Subscriber’s Inbox

A Guide to Email Deliverability

Can I dazzle you with some statistics?

Twitter sees an average of 6,000 tweets every second. (That’s 500 million tweets per day.)

Around 1.13 billion people post or consume content on Facebook every day.

In the U.S. alone, a 2013 study found that the average smartphone user sent 880 texts and received 898 per month.

These are impressive numbers, for sure.

But they all pale in comparison to the roughly 453 billion emails sent worldwide each day.

That’s an important statistic you may already know if you’re an email marketer. But here’s another important statistic that you might not know…

Nearly 86% of all that email sent every day is considered spam—unsolicited or unwanted email.

Read Now “The Ultimate Email Deliverability Guide: 9 Ways to Get More of Your Emails into Your Subscriber’s Inbox”

Drip + Gleam: Reward Audience Engagement with Social Media Contests & More

Congratulations!

That’s the word everyone wants to see in their email inboxes after entering an online contest. People love the thrill of possibly winning cool prizes with little or no effort.

So it just makes sense for businesses to attract new customers with contests. Social media contests can boost online engagement while rapidly increasing your following—and, if you do it right, your subscriber count.

With all those benefits, it can still feel overwhelming to host your own contest. How will you actually implement it? And how will you capture those high-quality leads?

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Workflows, Rules & Campaigns: 3 Automation Elements to Optimize Your Email Marketing Strategy


Every marketing automation platform handles its automation a little differently: different visuals, different terminology, different interfaces.

There’s a method behind it all, but it’s not always obvious to new automation users. And while we think Drip’s automation structure is pretty newbie-friendly, the fact remains that there are often several ways to reach a specific automation goal.

And even when several roads lead to the same destination, you still might want a map to get there as quickly and smoothly as possible.

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Your Powerful Promotion Email Blueprint: Writing & Sending Emails That Get Instant Sales


You’ve been watching the calendar.

You’ve been watching your sales figures.

And as it slowly becomes clear that you aren’t going to hit your numbers, you start brainstorming. What discount to offer? What bonus to create?

You know you need a killer promotion to push you over the edge this month.

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BigMarker + Drip: How to Use Modern Webinars and Marketing Automation to Sell More This Month

1200x627 Drip BigMarker

Heads up: Drip now integrates with BigMarker. BigMarker is offering 30% off your first three months, just for readers of this post. Click here to get in on this offer.

If you want to drive a ton of growth in your business, there are only two assets you need.

  • An email list of prospects who want your products and services
  • A high-converting webinar to convert those prospects into buyers

Read Now “BigMarker + Drip: How to Use Modern Webinars and Marketing Automation to Sell More This Month”

Tutorial: Use Progressive Profiling to Segment Your Audience with Laser Precision

Note: We recommend watching this tutorial in fullscreen mode for clearest viewing—just click the rectangle in the lower right corner of the video.

In the video above, Drip product expert Josh Braaten breaks down how to profile your subscribers for higher conversions.

Below, I’m going to show you step-by-step how to build the type of survey shown in this video.

But first, let’s talk about the “why” behind progressive profiling and how it can increase your conversions.

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These 17 Automation Experts Are Ready to Transform Your Marketing at Automated 2017 (It’s Virtual & Free)

The Marketing Automation Experts Speaking at Automated 2017, Our Free Virtual Conference

“For five years we’ve been saying marketing automation is the future of marketing at Drip. That’s no longer true. Marketing automation is not the future of marketing—it’s the present.”

And that, says Drip cofounder Rob Walling, is why you need to be at Automated 2017—our first-ever free, virtual marketing automation conference.

Specifically, you should sign up if …

  • You’re just getting started with marketing automation and need to quickly catch up to what your peers and competitors are doing.
  • You want to discover advanced (but easy to deploy) automation strategies that most businesses don’t even know are out there.
  • You want to see your business grow by 2x, 5x, or even 10x this year (not generally possible without automation).

Read Now “These 17 Automation Experts Are Ready to Transform Your Marketing at Automated 2017 (It’s Virtual & Free)”