How to Use GIFs to Boost Email Open Rates

The GIF.

More formally known as the Graphics Interchange Format, GIFs are soundless animations made from video clips or still images that usually only last a few seconds.

According to Giphy’s 2016 State of the GIF report, everyday GIF stats are pretty overwhelming:

  • More than 1 billion GIFs are served
  • More than 100 million people see GIFs
  • And, despite their stunted length, more than 2 million hours of GIFs are viewed

Much like the popularity of the Pet Rock or hula hoops, the GIF leaves many wondering “how could something so seemingly simple be so ridiculously popular?”

In fact, the popularity of the GIF hasn’t slowed for quite some time. This Google Trends chart sums up the past 5 years of GIF popularity across the web by showing that searches for the format just continue to rise.

That’s right. A simple looping animation has taken the web by storm—and there’s no end in sight.

Read Now “How to Use GIFs to Boost Email Open Rates”

Fresh Fixes in Drip Forms, Bulk Ops, Email Metrics, and More: Drip Product Update

 

September is stuffed to the gills with small-scale updates that have a large-scale impact.

We want you to be able to craft beautiful automations in as few steps as possible—and we think we knocked that goal outta the park this month. September’s product updates focus on making your Drip experience easier than ever.

When your marketing takes fewer clicks and less time, you have a chance to work on other parts of your business.

Read Now “Fresh Fixes in Drip Forms, Bulk Ops, Email Metrics, and More: Drip Product Update”

How to Hyper-Personalize Your Emails (and Make 400% More Money)

There are nearly 7.5 billion people on this planet.

That’s 7.5 billion personalities, interests, thoughts, and opinions. It just doesn’t make sense for businesses to try to market to all of these free-thinking humans with a one-size-fits-all strategy.

Granted, few marketers are trying to reach every person on the planet (including all those babies), but the idea is the same—messages become blurry, and communication becomes cold or impersonal when it’s trying to reach everyone.

And lately, there’s no denying the power of the personal touch. From seeing your name in an email from a company you shop with to platforms like Netflix providing custom binge-worthy recommendations, these mindful touch points simply keep you engaged—and feeling good— longer.

Hyper-personalization is quickly becoming the standard for turning leads into customers, and customers into brand advocates.

Read Now “How to Hyper-Personalize Your Emails (and Make 400% More Money)”

Make More Money with Your WordPress Membership Plugin: New AccessAlly + Drip Integration

drip accessally

How could AccessAlly, the only tag-based WordPress membership plugin, get any better? Well, a native integration with Drip is definitely one way to do just that.

New two-way integration makes it possible to automate communications in Drip based on the tags in AccessAlly, making for timely engagement with each member you have.

Just as Drip uses tags to create workflows, deploy email campaigns, and segment subscribers, AccessAlly uses tags to denote what actions members have taken.

Read Now “Make More Money with Your WordPress Membership Plugin: New AccessAlly + Drip Integration”

The Future of Marketing Automation: Are We There Yet?

future of email marketing

Editor’s Note: This post revisits Rob Walling’s hypothesis about the future of marketing automation. He made bold predictions about the industry 3 years ago, so we wanted to see just how right he was To read that post, go here.

Three years ago, Rob made this tenacious statement:

“Within 3 years, any business experiencing success with online sales will be using some form of marketing automation. Remember that you heard it here first.”

Read Now “The Future of Marketing Automation: Are We There Yet?”

Drip Product Update: Search Top-Level Features, Easily Add Preheader Text, and More

 

This month’s product updates are a lot like the cowbell that lines the melody of every truly respectable rock song; they’re small in nature, but they contribute so much to the overall Drip experience.

Check out how the folks at Drip have been cranking away on making the Drip experience easier and more efficient.

August’s updates can help save you some serious time, which means you can spend less time digging around your Drip account and more time growing your business.

Read Now “Drip Product Update: Search Top-Level Features, Easily Add Preheader Text, and More”

Drip + Automate.io: Craft Custom One-to-One Integrations to Deepen Your Marketing Automation

When it comes to marketing automation tools, few can get the job done quite like Drip can. Build workflows ranging from one step to 100 steps, segment your entire audience for targeted communications, build conversion-centric email campaigns, and automate your entire business so you can rest assured everything is running exactly as it should.

And while Drip integrates seamlessly with 70 marketing tools you might already have in your marketing stack, here’s one more integration we’re especially excited about: Automate.io.

Read Now “Drip + Automate.io: Craft Custom One-to-One Integrations to Deepen Your Marketing Automation”

3 Automation Hacks to Help You Make an Online Course That Changes Lives

It seems like you can learn anything online today.

From marketing to woodworking and calligraphy to coding, there’s an online course for everyone. That’s great if you want to launch your own online course: it means you have demand. But it also means you have a challenge.

How do you create something that stands out from the crowd, engages your target market, and turns students into vocal supporters?

Some of the magic comes from your own great ideas and knowledge. But before you invest all your time into creating a definitive online course, there are a few steps you should take to test and validate your idea.

Read Now “3 Automation Hacks to Help You Make an Online Course That Changes Lives”

5 Secrets to Business Success from Drip Master Brennan Dunn

If you’re familiar with Drip, you’re more than likely also familiar with Brennan Dunn.

Not only was Brennan one of the very first Drip users, but he’s also a well-known serial entrepreneur who’s started and sold companies, and has deeply embedded Drip’s marketing automation capabilities into his businesses.

He’s even created comprehensive documentation of the entire marketing automation stack he’s built in Drip for his main business, Double Your Freelancing. And he’s giving it away for free.

If you’re not yet convinced of Brennan Dunn’s brilliance as a business owner, marketer, and Drip user, then forge ahead. Recently, I was given the opportunity to sit down with Brennan and ask him about all three of those hats he wears on a regular basis. I was nothing short of blown away by the gems he dropped throughout our conversation.

Here are five of the most valuable takeaways from the hour I spent with Brennan. Spoiler alert: My bonus sixth takeaway is to find (and buy) the shirt he wore. You’ll see it in the videos below; it’s fantastic.

OK, here we go. Wisdom of Brennan, take us away!
Read Now “5 Secrets to Business Success from Drip Master Brennan Dunn”

Drip Content Snippets: The Best New Way to Keep Your Automated Emails Fresh

Beware any automation tool that tells you to “set it and forget it.”

Yes, email marketing automation can keep delivering new business to your door for a long, long time after a bit of initial effort.

But in every business, things change eventually—or maybe pretty quickly, if you’re in high-growth mode.

Things like:

Read Now “Drip Content Snippets: The Best New Way to Keep Your Automated Emails Fresh”