5 Email Personalization Tricks to Increase Engagement (and How to Do It with Liquid)

It feels pretty nice to be recognized when you walk into a shop, doesn’t it?

The barista who remembers your name and your usual order. The cashier who thinks to tell you about a new product he knows you’ll like. The hardware store clerk who asks about your kids.

Many of us are used to shopping anonymously. But when a salesperson offers us a personalized experience based on our interests, it not only feels good, it also makes us more likely to buy, as numerous statistics attest.

As a marketer, you’re probably already soaking up as much information about your audience as possible. And you’d love to be able to act on that information with sophisticated email personalization (and get increased open rates, clickthroughs, and sales).

Read Now “5 Email Personalization Tricks to Increase Engagement (and How to Do It with Liquid)”

[Free Blueprint] How to Launch a Product in 5 Emails—Before Your Product Exists

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Launching a new product for your business is exciting. You have something amazing that you’ve created, and now you get to share it with your audience and bring something new into their lives.

But at the same time, it can be pretty scary. After all, if you’ve put a lot of time and energy into something, there’s always the risk that your launch won’t go as planned, and you won’t have the sales you’d hoped for.

Of course, some amount of risk comes with the territory. But there is a way to launch with greater confidence–and it doesn’t require months of user testing or market research. All it really requires is an audience (or the ability to build one) and a simple email sequence.

Read Now “[Free Blueprint] How to Launch a Product in 5 Emails—Before Your Product Exists”

Ecommerce Email Automation: The 3 Workflows Every Online Store Needs

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Do you want to increase your ecommerce revenue?

If you’re an owner or marketing director for an ecommerce brand, you’ve got plenty of “growth hacks” to choose from. Probably too many.

SEO.

Google Shopping ads.

Pinterest and Instagram.

Native advertising on Taboola and Outbrain.

… And the list goes on.

Read Now “Ecommerce Email Automation: The 3 Workflows Every Online Store Needs”

Announcing the 2017 Entrepreneurship Report: Here’s How 1,884 Entrepreneurs Are Succeeding Right Now

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What will entrepreneurial success and struggle look like in 2017?

The Drip team spends countless hours talking to entrepreneurs: our customers. But we also find it useful to step back and take a broader view from time to time—and that’s exactly what we’ve done with the first annual Drip Entrepreneurship Report.

Read Now “Announcing the 2017 Entrepreneurship Report: Here’s How 1,884 Entrepreneurs Are Succeeding Right Now”

Guest Post: How to Boost Your Facebook Advertising ROI by 75% with Drip + Evergreen Deadlines

Editor’s Note: This guest post comes from Jack Born, founder of Deadline Funnel, a tool that creates evergreen deadlines across your marketing to boost conversions. Read on to learn how to boost your ROI on Facebook advertising campaigns with Drip, Deadline Funnel, and Lead Ads.

In this post we’re going to talk about how to level up your funnel (and increase conversion rates and sales) using three awesome tools: Drip, Facebook Lead Ads, and Deadline Funnel.

This guide applies to you if:

  • You already use Drip, and you’d like to grow your list faster with qualified leads (that turn into customers) from Facebook
  • You’re just getting started with Drip, and you want to build your email list quickly without spending months blogging
  • You’re interested in how to build a lead generation funnel with the potential to scale

Read Now “Guest Post: How to Boost Your Facebook Advertising ROI by 75% with Drip + Evergreen Deadlines”

Case Study: How SamCart Engineered a 7-Figure SaaS Launch with Drip and Center

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For checkout page software company SamCart, the decision to switch to Drip was a crucial decision at the last minute. SamCart couldn’t afford to make any mistakes leading up to their launch earlier this year, but they took the calculated risk to switch to Drip.

And it paid off big.

SamCart makes it simple for users to create customized checkout and upsell pages. Leading up to their big launch, SamCart wanted a marketing automation platform that was as user-friendly as their own checkout pages, and had the segmentation they needed to send daily broadcasts to only the subset of their subscribers who expressed interest in SamCart.

About a month before their big launch, the founders of SamCart heard about Drip. According to Cofounder Scott Moran, within 30 minutes, they knew Drip was the tool they needed.

Drip let us do enough of the advanced stuff that we knew we needed… while keeping the UI simple so we didn’t need to hire a consultant to use it.

Scott and his brother and business partner, Brian Moran, promptly migrated from HubSpot to Drip, just weeks before their 7-figure launch.
Read Now “Case Study: How SamCart Engineered a 7-Figure SaaS Launch with Drip and Center”

Drip + Acuity Scheduling: Sync Your Email Campaigns with Client Appointments

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Someone who books an appointment online—say, for a free consultation or a service appointment—isn’t your average website visitor. That person is a highly interested and extremely promising lead.

Which means (at least) two things:

  • They should definitely be on your email list …
  • … But they shouldn’t get the exact same emails as your average random opt-in or blog subscriber.

Drip’s integration with Acuity Scheduling lets you communicate and follow up with those extra-hot leads so that the transition from lead into customer is smooth and seamless.

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Guest Post: Why I Switched from AWeber to Infusionsoft to Drip (and 3 Client-Winning Features That Made It Worth It)

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Editor’s Note: This week’s guest post comes from Growth Everywhere and Single Grain Digital Marketing founder Eric Siu. You might have heard Eric dishing out business-growth advice and entrepreneurial success stories with Neil Patel and others on his Marketing School and Growth Everywhere podcasts, but today he’ll be sharing an inside look at his own marketing operations. Read on to see why Eric changed email platforms twice in two years—and why that shift was worth the trouble.

No matter how much research you do beforehand, switching out a major component of your marketing tech stack always feels like a bit of a leap of faith.

And that’s scary. It can mean facing down thousands of dollars in startup costs, dozens of hours of labor, and a whole new learning curve.

I should know, because I’ve switched email automation platforms not once but twice in the past couple of years.

Read Now “Guest Post: Why I Switched from AWeber to Infusionsoft to Drip (and 3 Client-Winning Features That Made It Worth It)”

A Detailed Guide to Using Interactive Content in Your Email Marketing Campaigns

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We love email (shocker).

Naturally, we stay up to date on the most effective methods that are currently being used in the email marketing world. And when it comes to tactics, there are occasionally trends that come along that can help you easily stand out from your competition.

Interactive content is one of those trends. If you’ve been focused on running and growing your business, you might not have even heard of it. Lots of posts have mentioned the importance and growing popularity of interactive content, and in this guide, we’re going to show you everything you need to know.

Let’s get started.

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Case Study: How Drift Deploys Drip to Save New Customers from Churning (and Achieves 66% Open Rates)

Case Study: How Drift Switched to Drip from Customer.io

“If Slack is a messaging app to help you run your business, Drift is a messaging app to help you grow your business.”

That’s how Cara Herrick describes Drift, the sales and customer success app she helps 10,000+ businesses wield as Drift’s Customer Success Manager. “Customers use Drift for live chat, in-app messages, email, and more so they can talk their website visitors, convert more leads, and keep customers happy,” says Cara—and it really is that simple.

We use Drift on our own website at Drip, and we also have a really cool integration that lets you retarget and market to people using the combined power of email and in-app messaging. So I can personally attest that Drift is a powerful and intuitive tool.

But even the world’s best software companies face certain challenges that come with the territory: notably, accelerating customer onboarding and reducing customer churn.

Read Now “Case Study: How Drift Deploys Drip to Save New Customers from Churning (and Achieves 66% Open Rates)”