7 Groan-Inducing Email Marketing Etiquette Faux Pas (and How to Avoid Them)

Etiquette mistakes can haunt you for months.

You called someone by the wrong name.

Or you burst into the conference room you thought you had booked… interrupting a bunch of C-level execs discussing confidential data.

Or you tried to give someone a compliment that just didn’t come out right.

Email marketing etiquette missteps may feel a little less embarrassing than these real-life blunders—at least you don’t have to face the people who saw you mess up.

But in a way, they’re riskier. Because you may never know you’re making an etiquette error at all.

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Guest Post: How Meal Mentor’s Signup Abandonment Emails Recaptured $2,500+ in Revenue (Within 1 Month)

Editor’s Note: Today’s guest post comes to us from entrepreneur and SaaS marketing expert Christoph Engelhardt. Recently, he worked with meal-planning membership site Meal Mentor to dramatically improve signup rates—and here, he’s sharing how.

If you want to learn more from Christoph, check out his SaaS Email Marketing Crash Course.

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Today I’m going to show you a strategy that made my friend Scott $2,563.65.

In under 30 days.

This strategy also led to a flood of new members for his business.

The best part?

He didn’t need to change anything about his product or his website.

In today’s blog post, I’ll reveal the exact step-by-step process that Scott and I used to boost Meal Mentor’s signup rate and recapture revenue that would otherwise be gone for good.

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Behavioral Segmentation 101: How to See What Your Contacts Are Doing—Then Take Automatic Action

Actions speak louder than words, and nothing is more important for you than how your customers are behaving.

When you don’t know what your customers are doing—what pages they’re visiting, what content they’re opting into, or even what time zone they’re in—you’re missing out on chances to get to know them and market to them more effectively.

Knowing what your leads are up to helps you understand them, what they’re interested in and how close they are to converting.

That’s one half of the battle. The other, of course, is actually reaching out and getting those almost-there contacts to convert.

With the right email automation toolkit, there’s one strategy that can help you win maximum insights and maximum conversions:behavioral segmentation.

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Drip + SamCart: How to Handle Seamless Customer Communications & Upsells from Checkout to Inbox


When your customers buy anything online, they probably expect to see an email within a few minutes, confirming their purchase. But that’s just the beginning of the possibilities when you can tie your email marketing to your checkout process.

With SamCart and Drip, you can boost initial revenue from new customers and continue engaging them to build an even stronger relationship (and more value) over time.

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Your (Surprisingly Simple) Guide to Email Copywriting That Closes Sales


What kind of subject line will get your leads to open emails?

How do you avoid sounding spammy?

What is the best tone to use?

There are a lot of questions that come to mind when you’re trying to write the perfect email. And when there are sales on the line, these email copywriting questions can become even more complex.

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New Data: The 2017 Small Business Conversion Marketing Report Is Here (with Insights from 1,000+ Entrepreneurs)

Just Released: 2017 Conversion Marketing Statistics for Small Businesses

This week, the United States celebrates National Small Business Week. We’re joining in the fun at Drip—for the first time ever, we’re sponsoring the NSBW festivities.

And there’s a lot to celebrate. Collectively, small businesses are on a major growth spree.

In fact, they’ll be responsible for creating two out of three new jobs in the U.S. this year.

But zoom in on individual small businesses, and you’ll find a picture that’s a little more ambiguous. Some are thriving, growing as fast as they possibly can. Others are struggling to get off the ground or keep going. When we surveyed a panel of 1,884 entrepreneurs later last year, 21.3% of respondents said they didn’t feel confident that their business would succeed, including 15.2% of entrepreneurs who had already been in business for more than 5 years.

What’s the difference between the small businesses that soar and the ones that can’t quite get airborne? What marketing tactics are they using to grow—and which ones are really working?

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Drip + Interact: How to Use Online Quizzes to Generate and Profile Leads


Who doesn’t love an online quiz?

Even if you don’t really care what Disney princess best defines you, or what age you “really” are, some part of you wants to find out.

Quizzes get at something deep inside your brain, reinforcing or challenging your sense of yourself or your knowledge. When you get the final results, you either nod in recognition or laugh at how wrong it was—and then you might click “Share Results” to let the world know, too. (BuzzFeed quizzes get up to 75% of their traffic from social media.)

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Oops! How to Send an Apology Email That Turns Your Mistake Around

You spent all day perfecting your email copy.

You do one last proofread, and everything looks great.

So you hit send. But guess what?

You inserted the wrong link to the sales page in the email.

Uh, oh! Facepalm.

Don’t panic. It’s possible to turn this simple mistake into an opportunity with an apology email.

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7 Tips to Lower Your Unsubscribe Rate & Turn Email Marketing Haters into Lovers

You’ve overcome some major hurdles to bring your small business to the digital arena. Your website is up and running, your email list is growing, and you’ve seen a bump up in your bottom line.

Despite some serious gains, there’s one number keeping you up at night: your email unsubscribe rate.

It’s hard to come to terms with an unengaged audience (why would anyone not want to keep in the loop about your business?). And frustrations can truly start mounting when you keep trying to find the magic formula for boosting subscriptions.

It’s time for a cold, hard truth: Some people simply don’t like marketing emails. At least not when they’re sent the way most people send them.

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