Note: We recommend watching this tutorial in fullscreen mode for clearest viewing—just click the rectangle in the lower right corner of the video.
In the video above, Drip product expert Josh Braaten breaks down how to profile your subscribers for higher conversions.
Below, I’m going to show you step-by-step how to build the type of survey shown in this video.
But first, let’s talk about the “why” behind progressive profiling and how it can increase your conversions.
Read Now “Tutorial: Use Progressive Profiling to Segment Your Audience with Laser Precision”
“For five years we’ve been saying marketing automation is the future of marketing at Drip. That’s no longer true. Marketing automation is not the future of marketing—it’s the present.”
And that, says Drip cofounder Rob Walling, is why you need to be at Automated 2017—our first-ever free, virtual marketing automation conference.
Specifically, you should sign up if …
- You’re just getting started with marketing automation and need to quickly catch up to what your peers and competitors are doing.
- You want to discover advanced (but easy to deploy) automation strategies that most businesses don’t even know are out there.
- You want to see your business grow by 2x, 5x, or even 10x this year (not generally possible without automation).
Read Now “These 17 Automation Experts Are Ready to Transform Your Marketing at Automated 2017 (It’s Virtual & Free)”
Want to know one of the easiest ways to generate more revenue fast?
Put together an irresistible offer and email it to prospects on your list.
Sounds simple, right?
Everyone has a network. Whether you have 5,000 subscribers, 500 connections on LinkedIn, or just a spreadsheet with 50 of your clients, I can guarantee that you have people who can benefit from hearing about what you’re up to.
Read Now “Email List Management Best Practices: The Complete Guide to Managing a Healthy, Responsive Email List”
It’s easy for your newsletters to fall into a rut.
They go out every week or every month, and after a few months you may stop and think to yourself: shoot, I have no idea what kind of content people even enjoy in these.
You realize you’re doing your newsletter the way it’s always been done … because it’s always been done that way. And it’s time to hit refresh.
Read Now “5 Ways to Refresh Your Email Newsletter Content (And Revive Your Automated Campaigns at the Same Time)”
If you’re a small and growing business with a lot of clients, it’s bound to come up sooner or later.
Should we get a CRM?
Read Now “Do You Really Need a CRM—or Just These 8 Contact Management Essentials?”
Today you’re going to learn how The Kewl Shop CEO Charles Fitzgerald grew his ecommerce company’s revenues by 22% in 12 months with minimal added costs.
You’re going to see how Charles continuously converts 5% of email prospects into customers.
And you’ll see the exact automated email campaigns that trigger based on subscriber behavior, so Charles barely has to touch his system for it to keep increasing profits.
Read Now “[Case Study] How The Kewl Shop Grew Their Ecommerce Revenue by 22% with Marketing Automation”
Can we get your feedback?
Sending a customer feedback email can sometimes feel like you’re shouting in a crowded room and no one can hear you.
Not everyone is willing to fill out a 10-question survey, and a 1–5 rating scale isn’t enough information for your team to make critical business decisions.
But you can still get results from a simple customer feedback email—if you know exactly which customers to send it to and when to send it. I’m going to show you a few automation workflows and other processes that can handle both parts of this equation.
Read Now “How to Craft a Customer Feedback Email That Actually Gets Responses”
There’s an old adage in the world of direct-response advertising:
“The money’s in the list.”
When it comes to email marketing, though, it might be more accurate to say that the money is in your relationship with your email list.
It’s not just about your total subscriber count; it’s about how many people look forward to every email you send. Even if you’re emailing them seven days a week. That’s the kind of audience that can take you from an email list to a 6-figure business.
And recently, I talked to three entrepreneurs who have taken that exact journey.
Here are three entrepreneurs who built entire businesses around sending daily emails:
Read Now “How 3 Entrepreneurs Built 6-Figure Businesses by Sending Daily Emails”
A lot goes into every email you send.
You brainstorm subject lines, create actionable, helpful content, and hit send at a time of day you think your ideal customer would be reading email. You consider every detail, from the sender name and the reply email address, to what goes into your email signature.
And then you hit send and cross your fingers that it worked, right?
Of course not.
If you’re not tracking your emails, you might as well be shouting into the void. And now, we’ve made it even easier to track the impact of your Drip emails in Google Analytics with global UTM settings.
That’s right: you can now automatically track site visitors from every link in every email you send with Drip, with one easy setting.
Read Now “Track the Impact of Your Emails with Drip, Google Analytics, and Our New Global UTM Controls”
Are you looking for ideas to grow your small business—without spending all your time on marketing?
When you’re running a small business, you’re tasked with doing about a hundred different jobs.
You’re managing a team. Staying on top of expenses. Fulfilling products and services for customers. And doing about a million other things as they crop up.
Truthfully, you only have a few hours per week to focus on marketing. And yet, with those few hours you invest, you need ideas that will actually work.
That’s where this guide comes in.
Read Now “4 Marketing Ideas for Small Business You Can Launch in Under 2 Hours”