When it comes to your business, I don’t have to tell you how important first impressions are. Chances are, you’ve already thought through the first impression that potential new customers get from the homepage of your website, your social media profiles, and your landing pages (not to mention your storefront, if you have one).
But what about the first impression of your email list?
As Return Path’s Tom Sather reported in Marketing Land last year, subscribers open welcome emails 42% more often than regular promotional emails. So you want to be sure to take advantage of the fresh eyes you have available to you.
Read Now “The Art of the Welcome Email: How to Impress Every New Contact from Day 1”
I just checked my inbox, and I’ve already received 42 emails today.
It’s not even lunchtime yet.
This seems like a lot to me, but research says my inbox is pretty typical. A 2015 study from market research firm The Radicati Group reported that the average business email user received 88 emails per day—12 of which were either spam or “graymail,” email from legitimate sources that the user no longer opens or wants to receive.
In my own case, many of these emails—a majority, even—are unwanted and irrelevant marketing emails.
As an email recipient, boring emails aren’t much of a problem to me. I can click “Delete” or “Spam,” or simply let every message that’s filtered into my promotions tab or spam folder go unopened.
But if I’m the marketer on the other side, this is a huge problem. I need people to engage with the emails I send them.
Read Now “Time to Do Some Email List Cleaning? When & Why to Delete Subscribers”
In some ways, working as a consultant makes marketing pretty straightforward. You’re the face of your brand, you’re in charge of your own schedule, and you get to see how your clients achieve success firsthand—and then inspire more potential clients with those results.
You generate a flywheel effect that propels your marketing ahead. In fact, I’d wager most longtime coaches and consultants I know have many more interested clients than they have time to take on.
But all that tends to happen once you’re already well established. How do you get to that point, without spending all your time scaring up clients?
One of the most effective tactics we’ve seen at Drip to continually—and automatically—get consulting clients is a free email mini course.
Read Now “[Free Blueprint] Try This 5-Part Email Course to Get Consulting Clients—Constantly”
Heads Up: Drip now integrates with Facebook Lead Ads. This means Drip can now pull your leads from Facebook lead forms directly into any workflow or campaign. To learn more about Lead Ads and how to use them, keep reading…
Read Now “Facebook Lead Ads + Drip: How to Generate (and Convert) Email Opt-Ins on Demand”
Key performance indicators (KPI’s) are an important part of any business. Return on investment (ROI) is one of the top ways to the success of any business. If you invest time, effort, and finances into anything; you need to calculate your return. The need for investments that make sense is true in every aspect of your marketing—including email.
Read Now “The Top 5 KPIs That Determine Your Email Marketing ROI (and How to Improve Them)”
Note: This is a guest post from Nick Holmes, Marketing Director at Nickelled, a guided tour solution for SaaS companies that makes onboarding dead simple.
Take a moment and think back to the last SaaS app you signed up for.
Do you remember any emails you received post-signup?
Read Now “9 Powerful Customer Success Emails Your SaaS Needs to Be Sending”
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With my team at Drip, and more recently alongside the team at Leadpages, I’ve dedicated the past 4 years of my career to building one of the most powerful email marketing and automation tools in the world.
Read Now “[Cofounder Update] For the First Time in History, World-Class Marketing Automation Has a Free Plan”
We are firmly in the fourth quarter of 2016 and many of you are about to (or have begun already) the process of lining out some of the big marketing goals for the new year.
The good news is also the bad news.
While there are bound to be some unforeseen big changes in 2017, (right now) it seems like everything will continue in the same direction.
Read Now “How to Get Your B2B Marketing Emails Opened in 2017: Four Tactics That Work”
Kajabi is a content platform designed especially for course and info-product creators—and those creators love them for it. It’s one of the software services I’ve been hearing the most praise for in the past year, and we’ve even used it on the Drip and Leadpages team to host interactive courses.
That’s one reason we’re excited to announce a full native integration between Drip and Kajabi. If you’ve been waiting for this to get started with Drip, click below to claim your free 21-day trial:
Read Now “Drip + Kajabi: Sell More Courses and Content by Keeping Your List Engaged Automatically”
If you’re serious about email marketing, you’re probably trying to build your email list from just about anywhere you can drop in an opt-in form.
You might be trying tactics such as …
- Encouraging blog readers to subscribe to your blog in the sidebar
- Dropping a “get updates” link in your site footer
- Offering white papers or other special resources on squeeze pages
- Asking people to join a special-deals list via an exit or entrance popup
Read Now “New Data: Here’s What Gets People to Hand Over Their Email Address (According to 1,000 U.S. Internet Users)”