The Future of Marketing Automation: Are We There Yet?

future of email marketing

Editor’s Note: This post revisits Rob Walling’s hypothesis about the future of marketing automation. He made bold predictions about the industry 3 years ago, so we wanted to see just how right he was.

Three years ago, Rob made this tenacious statement:

“Within 3 years, any business experiencing success with online sales will be using some form of marketing automation. Remember that you heard it here first.”

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Drip Product Update: Search Top-Level Features, Easily Add Preheader Text, and More

 

This month’s product updates are a lot like the cowbell that lines the melody of every truly respectable rock song; they’re small in nature, but they contribute so much to the overall Drip experience.

Check out how the folks at Drip have been cranking away on making the Drip experience easier and more efficient.

August’s updates can help save you some serious time, which means you can spend less time digging around your Drip account and more time growing your business.

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Drip + Automate.io: Craft Custom One-to-One Integrations to Deepen Your Marketing Automation

When it comes to marketing automation tools, few can get the job done quite like Drip can. Build workflows ranging from one step to 100 steps, segment your entire audience for targeted communications, build conversion-centric email campaigns, and automate your entire business so you can rest assured everything is running exactly as it should.

And while Drip integrates seamlessly with 70 marketing tools you might already have in your marketing stack, here’s one more integration we’re especially excited about: Automate.io.

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3 Automation Hacks to Help You Make an Online Course That Changes Lives

It seems like you can learn anything online today.

From marketing to woodworking and calligraphy to coding, there’s an online course for everyone. That’s great if you want to launch your own online course: it means you have demand. But it also means you have a challenge.

How do you create something that stands out from the crowd, engages your target market, and turns students into vocal supporters?

Some of the magic comes from your own great ideas and knowledge. But before you invest all your time into creating a definitive online course, there are a few steps you should take to test and validate your idea.

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5 Secrets to Business Success from Drip Master Brennan Dunn

If you’re familiar with Drip, you’re more than likely also familiar with Brennan Dunn.

Not only was Brennan one of the very first Drip users, but he’s also a well-known serial entrepreneur who’s started and sold companies, and has deeply embedded Drip’s marketing automation capabilities into his businesses.

He’s even created comprehensive documentation of the entire marketing automation stack he’s built in Drip for his main business, Double Your Freelancing. And he’s giving it away for free.

If you’re not yet convinced of Brennan Dunn’s brilliance as a business owner, marketer, and Drip user, then forge ahead. Recently, I was given the opportunity to sit down with Brennan and ask him about all three of those hats he wears on a regular basis. I was nothing short of blown away by the gems he dropped throughout our conversation.

Here are five of the most valuable takeaways from the hour I spent with Brennan. Spoiler alert: My bonus sixth takeaway is to find (and buy) the shirt he wore. You’ll see it in the videos below; it’s fantastic.

OK, here we go. Wisdom of Brennan, take us away!
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Drip Content Snippets: The Best New Way to Keep Your Automated Emails Fresh

Beware any automation tool that tells you to “set it and forget it.”

Yes, email marketing automation can keep delivering new business to your door for a long, long time after a bit of initial effort.

But in every business, things change eventually—or maybe pretty quickly, if you’re in high-growth mode.

Things like:

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Drip Feature Update: Reusable Snippets, Shareable Workflows, and More

 

You might still be reeling from how awesome June’s product updates were. If that’s the case, hold onto your hats ‘cause July’s updates are just as neat.

From embeddable shareable workflows to content snippets for emails, we want to make Drip as efficient to use as possible. Check out all we’ve put together for July.

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How to Become a Marketing Automation Expert: 9 Skills You Need to Get & Keep the Job

9 Skills You Need to Become a Marketing Automation Expert

Thinking of carving out a new niche for yourself as a marketing automation expert?

It’s a great time to make that move. Entry-level email platforms are trying to play catch-up and add marketing automation features left and right. Businesses are gradually moving away from tacking “send e-blasts” onto the end of a list of a random staffer’s job duties and moving toward hiring actual automation pros. The best automation platforms are becoming both more sophisticated and easier to use every month.

And I suspect we’re still at the beginning of the curve—that we’re seeing only a fraction of the opportunities for marketing automation experts that will arise in the next five years as smaller businesses catch up to what major players are doing.

One data point: our 2017 Small Business Conversion Marketing Report, we found that while about a third of small business owners were familiar with marketing automation, fewer than 2% were using automation to manage their contacts. As they learn more, they’ll need automation experts to lead the way.

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Drip + PlusThis: 4 New Conversion-Boosting Ways to Use Drip

Drip is stuffed with features that enable you to nurture leads and increase conversions in the best way possible. Automated rules easily tag and segment subscribers, campaigns send the right email at the right time, and one-off broadcasts can shoot off promos and important updates to your entire list in seconds.

Top that with easy-to-use visual workflows, analytics, and more, and you have a pretty comprehensive marketing automation tool.

But while Drip has the brawn to tackle all of your email automation needs, there are a few tricks it doesn’t have up its sleeve. Which is why we’re so excited about our new integration with PlusThis.

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Drip + PieSync: Keep Your Contact Data Current Across 50+ Apps

As your business keeps growing, so does your marketing stack. Over time, you build an impressive portfolio of best-of-breed cloud-based apps to help you run your business.

It’s not long, though, until you find yourself trying to manage a customer support app, a CRM app, an invoicing app, a payment processor, and an email automation app. Despite the quality and reliability each platform brings to the table, two problems emerge:

Many of your apps don’t integrate with each other.

It’s hard to keep up with importing and exporting contact data across your marketing stack.

Enter PieSync—a reliable tool to seamlessly move prospect and customer data from one database to another every time information is altered or added.

With PieSync and Drip, you can sync data from your cloud-based apps to Drip to ensure that any information collected through your other platforms will always be up-to-date on your email list.

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