Click Here to Start Split Testing with Drip
Note: We recommend watching this tutorial in fullscreen mode for clearest viewing—just click the rectangle in the lower right corner of the video.
Drip gives you lots of analytics on its own, but if you’ve got a longstanding website, you’re probably using Google Analytics as well. With just a simple parameter addition, you can track the results of Drip subject-line split tests in Google Analytics—and see how visitors behave after they’ve clicked through from one of your test variations.
Here’s How to Split Test Campaign Subject Lines & Track Results in Google Analytics
1. Set up a subject line split test for a campaign of your choice. Click here to watch our video in the Knowledge Base if you need a hand.
Read Now “[Tutorial] How to Split Test Your Campaign Subject Lines in Drip & See Results in Google Analytics”
Building an email list is often touted as one of the most valuable things you can invest in as a blogger, and it’s easy to see why. You “own” your email list, so no algorithm changes or hot new social media platforms are going to decrease your traffic. Plus, you can reach out to users where they’re most likely to be receptive and click through to your site.
And it pays off. In a recent survey, ConvertKit found that bloggers who use email marketing earn 447% more revenue than those who don’t.
Read Now “7 Ways to Automate Your Blog Marketing and Get Subscribers Nonstop”
It’s easy to forget when you’re wading through an inbox filled with ads, newsletters, and mass updates. But email can actually be an incredibly personal medium.
At its best, opening your inbox is a chance to be surprised by thoughtful messages that are truly just for you, creating a moment of one-to-one connection.
Read Now “Delight Your List with These 3 Types of Customer Appreciation Emails”
Note: To celebrate their new integration with Drip, ConvertPlayer is offering Drip users $20 off a Pro Annual subscription. Click here to take advantage of this limited-time offer.
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Most marketing trends have their skeptics. But few are contrarian enough to dispute that video is an exceptionally (and increasingly) powerful form of marketing.
Read Now “Drip + ConvertPlayer: How to Turn Any Video into a Highly Effective Opt-in Form”
It always seems like a good idea to buy more donuts than you really need, doesn’t it?
Personally, I can never decide which kind to get, so I grab a couple extra. And then I grab an extra one, just in case a friend gets jealous and wants one … and before I know it, I’ve picked out a dozen. Someone will probably eat them, right?
But as the day goes on, the donuts get less and less attention, and the next day nobody’s even opening the box to see what flavors remain. They’ve gone stale.
If you’re watching your email open rates drop, you might know exactly what I’m talking about.
Read Now “Open Rates Dropping? Rescue Your List with a Stellar Reengagement Email Campaign”
Most marketing funnels focus on taking your leads and converting them into customers.
It makes sense. Without customers, your business doesn’t exist. But if your customer journey stops at the point of making a sale, you’re missing out on an absolute marketing gold mine: your own customers.
Selling to an existing customer is easier and less expensive than selling to non-customers. They’ve already shown confidence in you. They know the benefits of having your product. They’ve formed a relationship with you.
So, what’s the next step in that relationship? It starts with a great post-purchase email sequence—the kind that can help turn your customers into repeat customers and vocal supporters of your brand.
Read Now “Boost Your Sales Automatically with This Post-Purchase Email Sequence”
Note: To celebrate their new integration with Drip, Demio is offering a special free 30-day trial just for readers of this post. Click here to get in on this offer.
If you host or appear at a lot of live events, you get used to reading a room.
How did they like the presentation? Think they’ll come back next month? Are any of them going to buy?
You can scan the crowd, talk to people in the audience, and walk away with a pretty good sense of how the event went over.
It’s often harder online. When your webinar chatroll is silent, does it mean everyone’s tuned out? Or does it mean you’re such a good presenter that they don’t have any questions?
And how about your pitch at the end? Did it connect? Or could you have made more sales with a different approach?
Read Now “Drip + Demio: Find Out Exactly How Your Webinars Are Landing, Then Drive More Sales After the Pitch”
Bigger brands do it all the time: they seem to know you, sending tailored emails based on your interests, products you’ve viewed, and other information they’ve collected about you.
Targeted email marketing is a secret weapon that can help boost your open rates and conversion rates. Personalized subject lines can boost your open rates 26 percent, but targeted email marketing goes way beyond names.
From the outside, it might look like you need access to big data and big-budget tools to make it happen. But in fact, you can start getting targeted with your email marketing from the moment you start building your list. Here are a few of the simplest and most effective ways to do it.
Read Now “How Do You Actually Implement Targeted Email Marketing (Without Tons of Extra Time and Resources)?”
When you run a small business, investing in new software always seems like a bit of a gamble. Even if you suspect something like marketing automation would boost revenue for you, it can be hard to commit. When resources are limited, how do you know where to direct your time, money and energy for the biggest payoff?
One answer: remove the money factor and see what you can build for free.
Earlier this year, Drip became the first marketing automation platform to offer a free-forever plan (which includes every feature we have and up to 100 contacts). As far as we know, we’re still the only one.
But once you combine Drip with other kinds of free business tools, you can build a sophisticated, automated marketing stack that works for you for free—at least until it’s making you enough money to easily pay for an upgrade.
Read Now “A Free Marketing Automation Stack Any Small Business Can Master”
In virtually every industry, marketers are learning about the importance of building a sales funnel. But do you know what a “smart” sales funnel is, and how to go about building one?
In 2015, marketing expert Matt Ackerson wrote a popular post called Smart Sales Funnels Are Coming, where he predicted that tailored, personalized funnels would become the future of selling online.
Read Now “Drip + ConvertFlow: How to Double Your Sales with Workflows and Website Personalization”